Gunn Report
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Gunn Insights, August 2018
The New York Times (NYT), a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.
News
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15 August 2018
CHICAGO: Anheuser-Busch InBev, the brewer, is taking a more flexible approach to leveraging paid media in connection with its sponsorship programs.
Opinion
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Margaux Revol, August 2018
Margaux Revol, Senior Strategist at AMV BBDO, reflects on Bodyform’s #bloodnormal initiative that took the Glass Lion Grand Prix at Cannes Bodyform/Libresse (Essity) is a Feminine Care brand with a global presence, but still a challenger, far behind the P&G giants (Always and Tampax), particularly in the UK.
Article
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WARC Exclusive, August 2018
Global strategies, campaign updates and trends in the home improvement retail category.
Article
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Geoffrey Precourt, Event Reports, ANA Brand Activation, May 2018
Deluxe, the check printing and business-services company, has reinvigorated its brand through focusing on small enterprises.
News
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01 August 2018
GLOBAL: Strategy needed to go far beyond a creative asset in 2018, a WARC analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions finds.
Article
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Marylyn Donahue, Event Reports, Knect365’s ePharma Summit, March 2018
Sunovion, the pharma company, has enjoyed success on social media through following a strategy that begins with “patient leaders”.
Article
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WARC Exclusive, August 2018
Highlighting trends among the campaigns entered into the 2018 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches and metrics.
News
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31 July 2018
NEW YORK: The whole point of advertising at the Super Bowl is to find as many engaged viewers as possible.
Article
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Geoffrey Precourt, Event Reports, IEG Conference, April 2018
Anheuser-Busch InBev, the brewer, has developed a bespoke formula for measuring the return on investment (ROI) generated by its sponsorship programs.
Article
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WARC Exclusive, July 2018
Global strategies, campaign updates and trends in the cleaning products category.
Case Study
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SABRE Awards, South Asia, Best In Show, 2018
Vicks, an American brand of over-the-counter medications, redefined family in modern times through a digital film: #TouchOfCare.
Article
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Geoffrey Precourt, Event Reports, ANA Advertising Financial Management Conference, April 2018
360i, the agency, has helped brands such as HBO and National Geographic create compelling voice apps that successfully engaged consumers.
News
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23 July 2018
CHICAGO: Crayola, the crayon, art tools and handicrafts company, is ramping up its focus on experiential marketing having witnessed considerable success with this strategy.
Article
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Geoffrey Precourt, Event Reports, ANA Advertising Financial Management Conference, April 2018
360i, the agency, believes that voice technology is a major disruptive force that every marketer has to plan for.
Article
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Geoffrey Precourt, Event Reports, ANA Advertising Financial Management Conference, April 2018
TD Ameritrade, the financial-service company, has found an effective means of retaining brand consistency while reaching out to difference audiences.
Article
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WARC Best Practice, July 2018
Provides an overview of how marketers can co-ordinate multiple media channels to amplify the impact of each and increase effectiveness.
Article
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WARC Best Practice, July 2018
Examines key insights on product placement, the subtle form of advertising for promoting branded products and services, which can enhance brand awareness, recall and drive sales.
Article
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Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, April 2018
Crayola, the crayon brand, kickstarted a major turnaround thanks to a program that “retired” an existing color and allowed consumers to pick its replacement.
Gunn Report
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Jordan Hamer, Spencer Dingle, Gunn Insights, July 2018
McDonald’s, the quick-service restaurant chain, led drivers to its nearest restaurant by transforming its own golden arches into a series of wayfinder billboards in Canada.
Case Study
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Vishal Badiani, Ali Marashi, WARC Prize for MENA Strategy, Shortlisted, 2018
Automotive brand Nissan Middle East created a new industry benchmark for automotive desert performance.
Gunn Report
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Marielle Heiss, Gunn Insights, July 2018
In Germany, adidas helped to transform the attitudes of young Berliners towards their city’s public transport company, BVG, by converting adidas Originals into annual transport tickets.
Case Study
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Naila Fattouh, WARC Prize for MENA Strategy, Shortlisted, 2018
EGBank used a non-traditional campaign on social media to target Egyptian youth and secure their custom.
Case Study
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Naila Fattouh, WARC Prize for MENA Strategy, Shortlisted, 2018
Beverage brand Coca-Cola used an imaginative integrated campaign to start a conversation around football and increase awareness during the African Cup of Nations in Egypt.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2018
Banking brand Emirates NBD created a unique programme to help people with disabilities into employment in the UAE.
