Article
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WARC Best Practice, January 2019
This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have an impact indirectly.
News
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15 January 2019
A campaign by Droga5 for Tourism Australia that featured a reboot of the Crocodile Dundee film character has won the Grand Prix in the Effective Channel Integration category in the 2018 WARC Media Awards.
Case Study
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Elizabeth Hartley, WARC Media Awards, Entrant, Effective Channel Integration, 2018
IHOP, the restaurant chain, used a stunt built for social media and PR to generate buzz and increase sales in the US.
Article
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WARC Trends, January 2019
Part of WARC's Marketer’s Toolkit 2019, this report shows why offline experience will matter as much as online customer experience (CX) in 2019.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in newspapers.
Case Study
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Sandeep Joseph, WARC Media Awards, Entrant, Best Use of Data, 2018
Vitamin supplements brand Blackmores grew sales and likeability by supporting the cause against food waste in Malaysia.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the carbonated soft drinks category.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the TV industry.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in social media.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the use of online video.
News
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04 January 2019
The 13th smallest country in the world has developed a novel way to address the challenges posed by the mass tourism on which it depends for most of its income.
Article
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David Carr, Admap, January 2019
Looks at how direct-to-consumer brands are shaking up retail and disrupting consumer packaged goods by raising the consumer expectations that all brands must meet.
Article
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Geoffrey Precourt, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2018
McDonald’s, the restaurant chain, has doubled down on multicultural marketing as seeks to be more nimble in this area.
Article
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Brooke Hemphill, Event Reports, Mumbrella MSIX, November 2018
Palau Pledge, one of 2018’s most celebrated campaigns, made a real difference to the environmental fortunes of tiny Pacific Island nation, Palau, and how it managed tourists.
Article
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WARC Best Practice, December 2018
Provides marketers with information and guidance about determining the optimal TV ad length.
Article
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WARC Best Practice, December 2018
This article provides marketers with information and guidance on generating earned media.
Article
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WARC Best Practice, December 2018
Provides marketers with information and guidance about using recall and recognition to test the effectiveness of a campaign.
Case Study
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Paloma Ho, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2018
ŠKODA, the car brand, used a series of viral videos to increase brand awareness in Taiwain.
Case Study
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Jason Jahn, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2018
Procter & Gamble's My Black is Beautiful brand targeted black audiences in the US using TV, radio, social and search, to connect with them in a more meaningful way.
Case Study
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Chris Herbert, Rachel Lorenzon, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2018
Suzuki, the car brand, co-created a TV show with a broadcaster to engage young women and increase sales of its Ignis model in the UK.
News
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05 December 2018
A new startup, Memo, is planning to dangle a new revenue stream in front of the hungry publishing industry by selling earned media insights and information on a per article basis.
Case Study
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Mario Mejia, Laura Murcia, Sandrino Vejar, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2018
Mouthwash brand Listerine partnered with TV programme The Voice to reach audiences across Latin America.
Article
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WARC Best Practice, December 2018
This article provides marketers with information and guidance about attribution and marketing mix modelling.
Case Study
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MMA Smarties, Silver, LATAM, 2018
Fundación Mujeres en Igualdad, the Women in Equality Foundation, helped women feel safer when hiring home services in Argentina by launching a mobile app that offered women home services exclusively performed by women.
Case Study
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MMA Smarties, Gold, LATAM, 2018
Soft drinks company Coca-Cola created FanFeat, a competition for music fans, to boost sales among 12- to 24-year-old Brazilians, achieving record teen engagement and an increase in Coke sales.
