Article
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WARC 100, April 2018
This report analyses the world's top effectiveness campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.
News
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18 April 2018
ORLANDO, FL: Anheuser-Busch InBev, the brewer, is developing a content model that works at high speed and delivers enhanced relevance, while also proving a cost effective means of reaching consumers.
Case Study
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Tracy Reilly, Zeida Camacho, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Prudential, the financial services company, used a video distributed through social media to raise awareness of the issue of unemployment among American veterans.
Case Study
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Alejandro Lozada, Ericka Tolosa, Pablo Batlle, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Tecate, the Mexican beer brand, used a campaign against domestic violence to increase sales in Mexico.
Case Study
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Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Banking brand Emirates NBD created a unique programme to help people with disabilities into employment, at the same time earning positive word of mouth and B2B goodwill.
Case Study
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Andrea Pagador, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
The University of Engineering and Tehcnology (UTEC), a private university in Peru, used an invention and PR to increase interest in its courses.
Case Study
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Sam Wise, Vitor Forte, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
German telco Deutsche Telekom used mobile and social channels globally for the launch of the Sea Hero Quest game (mobile and VR) that provided a vast data set to be used in dementia research.
Case Study
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Margaux Revol, Alaina Crystal, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Bodyform, the feminine hygiene brand, used a TV ad and social media to break taboos and connect with women in the UK.
Case Study
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Gilad Kat, Guy Melzack, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Pantene, the hair-care brand, revived the Beautiful Lengths campaign in Israel by communicating the opportunity to remove a cancer sufferer from a billboard.
Case Study
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Patricia Miret, Patricia Urgoiti, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Car maker Audi challenged the stereotypes of 'cars being for men, not women' in Spain through a Christmas campaign centred on a 3D-animated short video.
Article
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Geoffrey Precourt, Event Reports, ANA Media conference, March 2018
Lucas Herscovici, Anheuser-Busch InBev’s Global Marketing VP/Consumer Connections, Insights and Innovation says that advertisers need to be able to stop interrupting and start attracting consumers by making content that is culturally relevant, and that people want to see.
Article
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Low Lai Chow, WARC Exclusive, April, 2018
Fashion brands are diversifying their marketing strategies away from print as social media and influencers offer new opportunities to capture millennial shoppers.
Article
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WARC Exclusive, April 2018
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.
Case Study
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Mihir Warty, Jane Dorsett, Erin Swenson Gorral, Stephanie Costa, Carol Cai, WARC Awards, Shortlisted, Effective Innovation, 2018
Royal Caribbean, the holiday company, used social media to connect with consumers in a competitive market in the US.
Case Study
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Ali Cheikhali, WARC Awards, Shortlisted, Effective Innovation, 2018
Pril, a dishwashing detergent brand, used tiny bottles and in-store promotion to improve brand scores and sales in the United Arab Emirates.
Case Study
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Vishal Badiani, WARC Awards, Shortlisted, Effective Innovation, 2018
Nissan, the car manufacturer, created a new measurement – Camelpower – to showcase the capabilities of its off-road car models in the Middle East.
Case Study
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Matt Simms, WARC Awards, Shortlisted, Effective Innovation, 2018
David Sheldrick Wildlife Trust, a charity based in West Africa, created Hello in Elephant, a world-first human-elephant translator.
Case Study
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Signe Holm, Angela Wu, WARC Awards, Shortlisted, Effective Innovation, 2018
The left-wing political party Socialistisk Folkeparti (SF) reversed its fortunes with a strategic bus ad campaign which captured the attention of voters around the world.
Case Study
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David Yeend, Kristen Bowman, Saya Heathco, Megha Parikh, WARC Awards, Shortlisted, Effective Innovation, 2018
Grads of Life, an initiative run by the Ad Council in the US, worked with unemployed young people to create short videos that showcased their skills, changed perceptions, and helped them into work.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the banking category.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the savoury snacks category.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the hot drinks category.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the telecoms and ISPs category.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the sauces, seasoning and condiments category.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the supermarkets and grocery category.
