Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

264 results found
Sort by

Article

Advertiser effort signals brand ability and commitment, which leads to beneficial effects on consumers.

Article

Outlines the types of technologies available to shopper marketers and establishes a strategic framework by which third-party brands can enhance the effectiveness of their in-store marketing.

Article

In anticipation of long-run competitive advantages, pharmaceutical companies often try to enter new markets earlier than their competitors.

Article

Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.

Gunn Report

Contains the creative for the 'The Hearing Test In Disguise' campaign for Cochlear Hearing Implant by the agency CHE Proximity in Australia.

Article

Pharma brands are lagging behind other industries when it comes to leveraging the power of programmatic advertising, and are thus missing out on significant opportunities.

Article

Point-of-care marketing provides an opportunity for pharma brands to reach consumers in relevant, contextual ways.

Case Study

Shire Pharmaceuticals, a pharmaceuticals company, raised awareness, in Spain, of the importance of supporting children with ADHD by introducing a short film that shows the outcome of a life with support and a life without.

Case Study

The visual significance of bathroom doors for ulcerative colitis (UC) and Crohn’s Disease (CD) sufferers helped ENTYVIO, the prescription drug brand, successfully launch in the US market.

Case Study

80ml was a campaign launched by Gedeon Richter in Sweden that raised awareness of uterine fibroids among women by getting them to take a self-test online and highlighting what is and isn't normal when it comes to periods.

Case Study

This case study details how Elevit, a prenatal multivitamin supplement, introduced 'The First Hello' campaign in China to deliver relevant, tailored ads and branded content to a hard-to-find audience.

Case Study

Pharmaceutical company Janssen launched an index to measure how successfully governments in the Asia Pacific region were addressing mental ill health, and used PR to raise awareness of the issue.

Case Study

Pfizer, the pharmaceutical company, created a book telling the story of women who had metastic breast cancer to raise awareness across Asia.

Article

This event report provides some headline findings from analysis conducted by Nielsen, the research firm, into the opportunities the Hispanic-American market presents for pharma brands.

Article

This event report addresses how RESTASIS, a brand owned by pharmaceutical manufacturer Allergan, launched its first brand page on Facebook.

Article

This article provides guidance and reading on brand characters, a non-celebrity animate being that can perform a multitude of roles from the perspective of brand or user.

Article

This article examines how Shire, a pharmaceuticals company, bucked the trend in Direct-to-Consumer (DTC) advertising with a playful TV spot for its Xiidra drug.

Article

This article details how Facebook, the social media giant, has been making its platform more pharma-friendly and less prone to regulatory pitfalls to appeal to pharma marketers in the US.

News

CANNES: Pfizer, the pharma giant, managed to meaningfully shift consumer perceptions of its corporate brand through an advertising campaign that aimed to give the company a more human face.

Article

This event report outlines how Pfizer, the pharmaceutical company, enhanced the status of its corporate brand.

Article

This event report highlights the potential impact of patient power in response to pharma advertising, particularly on TV.

Article

This event report outlines how pharma marketers are adapting their strategies to engage millennial consumers.

Case Study

This case study looks at how Linzess, a healthcare brand, used a stop motion technique for IBS-C and CIC that was never before used within the pharma space with its 'Tell Me Something I Don't Know' campaign in the US.

Article

This paper explores personal medical devices, such as insulin pens, inhalers and auto-injectors, and the obstacles they need to overcome in order to be successfully implemented.

Article

This article examines the findings of a mobile pharmaceutical study which revealed that, contrary to the manufacturer's understanding, patients play a significant role in the treatment decision, by proactively researching and suggesting possible treatments.