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Article

This event report discusses how Bob Liodice and Gayle Fuguitt, presidents/ceos of the Association of National Advertisers and Advertising Research Foundation respectively, see the future of measurement.

Case Study

This article describes an online market research community used by Nutricia, the clinical nutrition group owned by Danone, to improve its engagement with teenagers in the UK affected by a rare metabolic disorder.

Research Paper

This paper shares insights for qualitative research generated by observing methods used in other industries.

Research Paper

This paper discusses how PepsiCo, the beverage manufacturer, is developing a 'sustainable' research approach, using the example of Brazil.

Research Paper

Mobile mass ethnography and online communities can offer a more accurate, holistic picture of consumer behaviour by allowing stories to unfold rather than pre-framing their context.

Research Paper

Traditional ethnography focuses on identifiable cultural groupings of individuals and, through a process of observation and participant interviews (among other techniques), the researcher explores the effects of the social dynamic with regard to a topic of interest.

Research Paper

An Ipsos MORI multi-market report (covering the UK, Spain and Sweden) on how societal inequality and materialism impacts on children.

Research Paper

Research panels are under pressure: response rates are in decline. By using methods like ‘social media netnography’, researchers can dig into an online source of textual and visual information to answer research questions, and get answers for unasked questions.

Research Paper

Danone undertook a rigorous scientific study of the use of water in daily life with an eye to identifying the perceived consumer benefits of water consumption in general.

Research Paper

This paper looks at how magic can be harnessed by a brand by using semiotics. Lessons are taken from the people's award winner at the 2009 National Gallery BP Portrait Award, Imagine, by Jose Luis Corella, which demonstrates the importance of surprising people and breaking conventions.

Research Paper

This paper discusses work undertaken by Ipsos MORI on behalf of NHS Tower Hamlets, which sought to gain an insight into how the uptake of cervical screening services in this area could be improved.

Case Study

This paper describes a qualitiative research technique developed by the Brazilian agency DCSNET Comunicações to understand the country's different consumer profiles and their regional particularities, especially in the growing younger section of the population.

Research Paper

Corporate (social) responsibility is high on the agenda of almost every national and internationalcompany.

Research Paper

This presentation describes the approach and findings of a qualitative research study conductedin the United Kingdom on behalf of the Department of Health.

Research Paper

The articles discusses how research can use Web 2.0 and online communities. Benefits include convenient and efficient way to engage with consumers, honest response are gathered and deep findings are generated.

Research Paper

The article discusses a new shift to a culture of visibility, an environment where it has become normal to have what used to be private, hidden or personal shifted into the public space.

Research Paper

The marketing industry has reached a point where traditional research practices are being challenged.

Research Paper

The paper describes a new research methodology developed by Repères that makes the most of the technical revolution of digital video.

Research Paper

This paper describes an internet-mediated netnography of the open source software (OSS) community. A brief history of OSS is presented, along with a discussion of the defining characteristics of the phenomenon.

Research Paper

Focus groups were first introduced to Japan in the late 1960s, and have been the most frequently-used tool in qualitative research ever since.

Research Paper

This paper, by Tom Ewing of Research International, discusses the core elements of successful web communities.

Research Paper

Consumer insights are the most important features associated with effective product development. Qualitative research methods are well suited to understand the consumer, most importantly in terms of their needs, dreams, desires and feelings.

Article

In this article, Craig Kleber, planning director for Y&R Wunderman in Irvine South California, discusses the success of British luxury car marques - Rolls-Royce, Bentley, Aston Martin, even Range Rover and Lotus - in the USA.

Research Paper

Semiotics had its first Conference outing in 1983, and since then papers on or about semiotics and semiotic understanding of the issues that confront Market Research have notched up an impressive number of Conference awards.

Research Paper

Market Research urgently needs to respond to a new challenge - The Age of Superfluity. The notion of choice is central to so much research, and to broader social life.