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Article

Red Bull, the global drinks brand, undertook a behavioural study to uncover a need-state based segmentation of its audience in order to aid retail partners.

News

New e-commerce rules that are designed to protect domestic Indian companies could end up punishing consumers, industry observers say.

Article

Global strategies, campaign updates and trends in mobile, apps and games.

Article

Global strategies, campaign updates and trends in content marketing.

Article

Global strategies, campaign updates and trends in the use of online video.

Article

Outlines the insights gleaned from interviews with several DTC challenger brands as well as brand consultancy eatbigfish's own experience of working with challenger brands.

Opinion

At the Euro Effies, Matt Gladstone, Strategy Partner at Grey London, advised authors of case studies to act like detectives when writing their paper.

Article

The contribution of regression analysis (econometrics) to advertising and media decision-making is questioned and found wanting.

Article

Explains how loyalty programs remain an important component of the shopping experience and details what marketers need to do to implement them successfully.

Article

Explores the most current thinking and reading on the topic of pricing strategies, examining their impact on sales, profitability, and perceptions of the brand itself.

Article

This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.

Article

In the rush to comply with GDPR, many brands found themselves losing access to consumer data when they didn’t actually need to, but AI can help address this shortfall.

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Case Study

Hotel group Marriott created a partnership with football club Bayern Munich, in order to rebrand its Courtyard offering and boost loyalty and sales in Germany.

Case Study

Mastercard, a multinational financial services corporation, increased market share in Columbia by launching targeted promotional deals when mobile users were near restaurants to combat the usual promotional Tuesday offerings from competitors.

Case Study

Fast-food restaurant McDonald's created its own cryptocurrency, which clients could exchange for real products in its Brazil stores.

Article

Details the findings of a study by HERE Technologies, a company specialising in location-centric data and products, which looks at location data sharing across eight countries.

Opinion

WGSN’s Andrea Bell, head of Mindset, strategic insights, gives her views on what will be the drivers of change from a consumer point of view in 2019.

News

Much of advertising best practice is focused on advising people what to do; rather less effort goes into explaining what not to do, but there are valuable lessons to be learned from failure, according to two industry figures.

News

The Black Friday shopping event kicks off today and it comes as a new global survey reveals that 39% of respondents across seven markets intend to make purchases, although their shopping preferences vary.

Article

US research looks into the effectiveness of rebate programmes on business-to-business and business-to-consumer communications.

Article

Learn from some common mistakes that marketers make, as a selection of leading figures in the advertising world share their experiences.

Case Study

P&G shampoo brand Head & Shoulders used a multi-channel campaign led by footballer brand ambassador Robert Lewandowski and his wife to appeal to female customers in Poland.

Case Study

Haircare brand Dove Hair reignited brand love in the Philippines through a campaign using programmatic and social media.

Opinion

Brands are engaging with the concerns and sensitivities of young people and their enhanced ability to countenance their vulnerabilities.