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Research Paper

This study distinguishes two features of a firm’s knowledge base - breadth and depth - and elucidates their interplay in determining new product performance.

Article

This article summarises the insights from a series of key papers addressing client-agency relationships, which has seen many changes with globalisation and digital transformation.

Article

This article explains how artificial intelligence and machine learning are currently being used in advertising, and what the possibilities as well as the limitations are for the future.

News

AMSTERDAM: Online advertising expenditure in Europe topped €40bn in 2016, with central and eastern European (CEE) markets contributing more to growth than ever before, according to new data.

Article

The article explores how content marketing can be used effectively in the travel category, offering examples of localisation and experimental marketing.

Research Paper

Against the theme of this year’s conference, 'Are we there yet? Where technological innovation is leading research', this paper provides evidence-based observations on where technology has led research in the recent past, and where it appears to be leading now.

Article

This event report details how Macy’s, the department store chain, is using its mobile app as a tool to drive multiple forms of consumer engagement.

News

NEW YORK: The legal cannabis market in the US and Canada was worth some $6.7bn in 2016 and growing rapidly with associated marketing spend following a similar trajectory.

News

MELBOURNE: Digital investment is continuing to soar in Australia, with online adspend now approaching half of total advertising expenditure in the country as FMCG brands invest heavily in digital video.

Case Study

This case study describes how Cornetto, a leader in ice cream cones within China, created the first ever 'digital led, mobile first' campaign by integrating online and offline all through a teenager's mobile phone.

News

SYDNEY: Online advertising spend has soared to new highs in Australia to reach A$6.8bn for the year ending June 30th 2016, according to new figures from the Interactive Advertising Bureau (IAB) Australia.

Article

This article provides an overview and analysis of the growing trend of chatbots, automated tools which can serve various consumer needs – from finding content to answering customer-service queries and buying goods – via connected devices like laptops, tablets and smartphones.

News

LISBON: Online advertising expenditure in Europe has passed that on television for the first time, according to new data from IAB Europe.

Article

This report analyses the evolution of online shopping, covering changes in pricing, consumer trust, personalisation and how popular marketplaces are serving their regions' needs.

Opinion

This guest post is written by Richard Waring, CEO and co-founder of ResearchExchange.com The world has become increasingly connected through the proliferation of digital channels in recent years.

Article

This paper is a guide for publishers comprising best practices, standards, data, innovation, reporting and all issues related to utilizing location data for mobile and cross-platform advertising.

Article

This report guides data managers in publishing companies through leveraging mobile location data to enhance their advertising inventory.

Article

This article outlines why and how opportunities in programmatic media buying can make advertising more engaging, effective and efficient, and provides advice on avoiding the pitfalls.

Article

This report looks at the digital, video, and mobile US consumer usage trends in 2015.

Case Study

This case study examines a campaign from KOA (Kampgrounds of America) that highlighted its familiar but fundamentally unknowable logo with an emotional, multi-media campaign that asked, 'what's behind the sign?'.

Research Paper

The agency–client relationship is like a marriage: Without nurturing, it falls apart. Agency–client relationships, in fact, have a much shorter life span than they used to, and the authors of the current article surveyed media planners across the United States to find out why.

Article

This report provides details of expenditure on interactive advertising in New Zealand based on a census of over 35 major media owners and agencies.

Research Paper

William ‘Bill’ Schlackman played a major role in the development of qualitative research in the UK. His experience in psychotherapy, clinical psychology and motivational research, as well as his relationship with Ernest Dichter, helped form what we know as qualitative research today.

Case Study

This case study explains how We Energies, an American energy company, improved its visibility in mobile search results so that people could report power outages more easily.

Research Paper

Recently, the concept of value co-creation has gained popularity as it embraces customer and operant resources into the entire value-creation process, thereby overcoming the gaps of conventional marketing.