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Article

Pizza Hut changed aspects of its digital strategy in India in recognition of the way consumers are looking for information when they want to eat.

Article

The Advertising Research Foundation (ARF) is spearheading efforts to develop new standards and guidelines that govern data collection and protection.

Article

The declaration that big brands are dying always receives attention, so extensive analyses are used to debunk some myths and outline what strategies make sense for big brands to follow.

Research Paper

Presents a new approach to overcome the user identification problem, based on data from Spain, by separating individuals' navigation by means of an algorithm that just looks at the data.

Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

Case Study

Madhouse Inc created an online platform that gathered over 120 brands and 12 hero apps under the same campaign, to prove that smartphones can be a relationship building tool during the Chinese New Year.

Case Study

info4Africa, an organisation that collects data for health, wellbeing and development in South Africa, launched a campaign to effectively share its information with those who need it most.

Case Study

Dunlop Tyres SA, a tyre manufacturer, launched and ran Google My Business for the Dunlop Zone network in order to increase awareness and improve its location-based search in South Africa.

Article

This article suggests that advertising agencies should focus on attracting small enterprises and personal brands to increase growth.

Research Paper

This study distinguishes two features of a firm’s knowledge base - breadth and depth - and elucidates their interplay in determining new product performance.

Article

This article summarises the insights from a series of key papers addressing client-agency relationships, which has seen many changes with globalisation and digital transformation.

Article

This article explains how artificial intelligence and machine learning are currently being used in advertising, and what the possibilities as well as the limitations are for the future.

News

AMSTERDAM: Online advertising expenditure in Europe topped €40bn in 2016, with central and eastern European (CEE) markets contributing more to growth than ever before, according to new data.

Article

The article explores how content marketing can be used effectively in the travel category, offering examples of localisation and experimental marketing.

Research Paper

Against the theme of this year’s conference, 'Are we there yet? Where technological innovation is leading research', this paper provides evidence-based observations on where technology has led research in the recent past, and where it appears to be leading now.

Article

This event report details how Macy’s, the department store chain, is using its mobile app as a tool to drive multiple forms of consumer engagement.

News

NEW YORK: The legal cannabis market in the US and Canada was worth some $6.7bn in 2016 and growing rapidly with associated marketing spend following a similar trajectory.

News

MELBOURNE: Digital investment is continuing to soar in Australia, with online adspend now approaching half of total advertising expenditure in the country as FMCG brands invest heavily in digital video.

Case Study

This case study describes how Cornetto, a leader in ice cream cones within China, created the first ever 'digital led, mobile first' campaign by integrating online and offline all through a teenager's mobile phone.

News

SYDNEY: Online advertising spend has soared to new highs in Australia to reach A$6.8bn for the year ending June 30th 2016, according to new figures from the Interactive Advertising Bureau (IAB) Australia.

Article

This article provides an overview and analysis of the growing trend of chatbots, automated tools which can serve various consumer needs – from finding content to answering customer-service queries and buying goods – via connected devices like laptops, tablets and smartphones.

News

LISBON: Online advertising expenditure in Europe has passed that on television for the first time, according to new data from IAB Europe.

Article

This report analyses the evolution of online shopping, covering changes in pricing, consumer trust, personalisation and how popular marketplaces are serving their regions' needs.

Opinion

This guest post is written by Richard Waring, CEO and co-founder of ResearchExchange.com The world has become increasingly connected through the proliferation of digital channels in recent years.

Article

This paper is a guide for publishers comprising best practices, standards, data, innovation, reporting and all issues related to utilizing location data for mobile and cross-platform advertising.