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Article

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

Article

Global strategies, campaign updates and trends in the beer and cider category.

Case Study

Bank of America, a banking brand, increased the brand's sales volume by creating a direct mail and student campaign to address the paint points for students in the US.

News

LONDON: Advertisers and agencies routinely overvalue digital media channels and undervalue traditional ones when it comes to brand building, new research suggests.

Article

The Phoenix Symphony, the city’s largest performing-arts organization, has seen major benefits from moving to an all-digital marketing strategy.

Case Study

Aric Guité, the Canadian photographer, used imitation and Instagram to capture the attention of Toronto-based art directors.

Case Study

Children’s Wish Foundation of Canada, the charity dedicated to granting wishes of children with life-threatening diseases, reversed its decline through publicising one wish.

News

LONDON: The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to Advertising ...

News

LONDON: Advertising mail does not have a high industry profile but even in the digital age it remains a major media channel – worth £1.7bn – and one that now has a currency to support media planning.

Article

Examines the use of stories to engage people with the causes of nonprofits, and how stories’ impact increases with consistency and time.

News

WILLAMSBURG, VA: Doug Jones’s victory over Roy Moore in Alabama’s recent special election for a Senate seat may offer limited lessons for political advertising experts, given the unique contours that shaped this specific race.

Article

The Senate special election between Doug Jones and Roy Moore in Alabama led to a surprise victory for the Democrat candidate, and also has some useful advertising lessons.

Data

An outline of growth trends in Germany direct mail advertising expenditure between 2007-2016.

Data

An outline of growth trends in Italian direct mail advertising expenditure between 2009-2016.

Data

An outline of growth trends in Japanese direct mail advertising expenditure between 2007-2016.

Case Study

Furniture retailer IKEA sent handwritten postcards to its mail subscribers to boost email opt-ins in the UK.

Case Study

Honest Brew, a craft beer brand, used direct mail in the UK to set a challenge to its consumers and help spread word of mouth of its product whilst on a small budget.

Case Study

Creative direct mail helped Alef, the technology company, distribute its new Cisco Meraki product in the Czech Republic.

Case Study

The Guardian, a British daily newspaper, created a comical, educational children’s book aimed at media planners to show them what The Guardian can deliver.

Case Study

TLC Marketing, a marketing agency, used Direct Mail to stand out and increase promotions with its network of fish and chip shops in the UK.

Case Study

A self-funded loyalty program helped Pallas Foods, the wholesale food provider, increase customer spend while retaining their loyalty in Ireland.

Article

Explains what addressable advertising is, how it can be used, why it is effective and how its rise in popularity supports the merging of TV and digital.

Article

The digital economy has created an explosion of data and this proliferation of data points contains pathways and signals that can be connected to individuals.

Research Paper

Discusses the current state and the future of TV ad models in the US, exploring how we can improve programmatic TV advertising outcomes, and providing evidence of the predictive power of various pieces of the data picture.

Article

Traditional audience segmentation practices often leave a depth deficit.