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Research Paper

These three studies found support for a process termed hedonic contamination, whereby exposure to advertisements before a movie or television show activates persuasion knowledge, directs attention to the product placements, and reduces consumption enjoyment.

Research Paper

This article asks whether the gross rating point (GRP) measures, which have long been used within the traditional platforms of television, radio and print to gauge how much advertising 'pressure' is being delivered, are outdated in a digital world.

Article

This article examines advertising in online video and argues that advertisers should demand increased transparency of the costs, impact and return involved.

Research Paper

This paper reveals the findings of an international study into the relationship that younger consumers have with full-length TV shows, how they view them and how they discover them.

Research Paper

Although the benefits sought by engaging in non-traditional marketing tactics such as sponsorship are well documented, determining return on investment (ROI) remains an evolving science.

News

NEW YORK: In-game advertising should appeal to a player's self-image and help enhance their status, according to a study published in the Journal of Advertising Research .

Research Paper

In-game advertising (IGA) may offer an attractive opportunity for advertisers to reach an elusive consumer segment if messaging is managed effectively.

Research Paper

The loss of effectiveness of television advertising centred on advertising spots has caused the development, and subsequent consolidation, of new forms of advertising within this medium.

Research Paper

Periodically tracking public sentiment toward television advertising (TVA) is an important barometer for the advertising industry and its myriad stakeholders.

Article

This report provides an in-depth view of the major trends to impact the Technology, Media and Telecommunications sector in the coming year.

Research Paper

Large-screen televisions have gained prominence in the marketplace. Focus groups and a national survey were used to investigate viewing of large-screen televisions as they relate to attitudes toward advertising and the way advertising and programming are viewed.

Article

The Global Digital Media Trendbook captures the trends in revenue and usage patterns for a variety of digital media and then analyses and projects the future of these digital media segments.

Article

To understand US consumers better across the economic spectrum, Nielsen conducted an analysis of media usage and purchasing behaviours.

News

NEW YORK: Consumers in the US are continuing to mesh their use of traditional and new media, as the trend towards integration between these channels gathers pace, a report has shown.

Article

This slide presentation examines the rapid evolution of TV in the U.S., with consumers facing more content choice than ever before and more decisions on how and when to watch it.

Article

The challenge of evaluating advertising effectiveness today has intensified as consumers are more actively multi-tasking on digital devices, exponentially increasing the likelihood of potential lost audiences and ad avoidance.

News

LONDON: The rising uptake of smartphones is having a profound effect on media habits in the UK, a study by Ofcom, the communications regulator, has argued.

News

NEW YORK: Television viewing habits are continuing to evolve in the US, as consumers adopt an increasingly diverse range of channels to access broadcast material.

Article

This paper provides an overview of the global cable and other pay-television services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global household audio and video equipment industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Case Study

Towards the end of 2008, India's digital satellite television broadcasting services (commonly referred to as DTH), despite being relatively new, were becoming price-centric and increasingly commoditized.

Research Paper

Social-networking sites (SNS) such as Facebook and Twitter are growing in both popularity and number of users.

Research Paper

This paper discusses the various ways in which traditional media are finding technological mechanisms to "cope with" the new media environment and improve performance.

Research Paper

This study used a sample of the general public in Australia to test whether program-related interactive banners superimposed over commercials during programming breaks would reduce channel changing.

Research Paper

Technology has provided consumers with the means to control and edit the information that they receive and share effectively, especially in the online environment.