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Case Study

This case study describes how global bank HSBC used a multichannel campaign to drive customers acquisitions after New Year in the United Arab Emirates.

Research Paper

This paper examines the effectiveness of television advertising and changes in audience response since the 1980s within the United States.

Article

This report reveals the trends and lessons from the 2016 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.

Case Study

This case study describes how Mondelez International, a food and beverage company, engaged audiences to promote its belVita biscuit brand.

Article

This article examines how attribution modelling has emerged as a dynamic alternative to macro marketing mix models and helps marketers move from measuring to managing ROI - but the science is still raw, so the industry will have to integrate the best of both.

Article

This article explores the advances that have led to addressable TV advertising, a method that brings the digital capability of finding the right audience and accurate measurement, with the proven brand-building power of mass marketing on TV.

News

LONDON: Digital audio accounts for only a small part of UK advertising expenditure but it is growing as more consumers listen to music and podcasts on smartphones and as media owners seek to take advantage of cross-media opportunities.

Case Study

This case study shows how Steinlager, a beer brand, rekindled its fading brand equity in New Zealand using a world-record setting event.

Article

This article explores the current reading and thinking on the topic of radio/audio audiences, a group that has undergone significant change as technological advances have broadened access points.

Case Study

This case study shows how Officeworks, Australia's largest office products retailer, took a combined approach to sales activation and brand building to increase its sales and brand awareness.

Case Study

This case study shows how the UK Government increased voter registration by creating an emotional campaign targeted at expats who were considering returning home in the near future.

Article

This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.

Case Study

This case study describes how Coke Zero, a Coca-Cola brand, created Drinkable Advertising in the US in order to drive trial among millennials as 80% of them have never tried Coke Zero.

Case Study

This case study explores how Pandora, the digital radio station, created live, FaceTime concerts to attract millennials in the United States and demonstrate how Pandora stood out from other music providers.

Case Study

This case study describes how McDonald's reintroduced the character Dim Jack in a new form in order to create buzz around the brand in Hong Kong.

News

LONDON: Weekly commercial radio audiences in the UK have overtaken the BBC for the first time in 15 years, according to the latest official listening figures.

News

SYDNEY: Radio is continuing to strengthen in Australia, as increased breakfast and drive-time ratings provide a great value proposition for advertisers.

Case Study

This case study demonstrates how BBC 1Xtra, a digital radio station for 15-24-year olds, particularly from ethnic minorities, has found an audience-led strategy to maximise the potential of existing assets on air, online and with ongoing outreach.

Case Study

This case study describes how Global, a radio station network, used listener research to drive an uplift in advertising sold through their digital advertising platform DAX by retaining existing and acquiring new clients.

News

WASHINGTON: US voters in next year's presidential election can now be targeted with "laser-like" precision by political marketers, thanks to a tie up between ad tech business Xaxis and data analytics firm HaystaqDNA.

Case Study

This case study describes how DrinkWise, a not-for-profit organisation in Australia, created a campaign with a permissive attitude to encourage young people to drink less.

Case Study

This case study explains how DrinkWise, a not-for-profit organisation, used a social media campaign to persuade young Australians to drink more responsibly.

Article

This article argues that the media landscape is changing again, and that as the popularity of apps grows the trend towards fragmentation will reverse.

Research Paper

This paper analyses gender identity and gender representation in the UK media, helping the BBC, the broadcaster, to better serve its audiences.

Article

This article sets out some tips and guidelines for using radio as part of the media mix, a resilient media with distinct benefits.