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Article

A research project by Channel 4 and ITV looked at the impact of advertising on broadcast video on demand (BVOD) alongside traditional linear TV.

News

LONDON: Time spent viewing broadcast television fell again in 2017, while the first quarter of 2018 saw the number of subscriptions to OTT services overtake those to pay-TV services, according to a new Ofcom report.

Article

Some audiences – especially young people – are migrating to video-on-demand services from their tradtional TV broadcasters, and this offers challenges (consistent measurement) and opportunities (VOD-specific commissioning) for media owners.

News

DENVER: Consumers appear to be shunning some of the trends predicated for digital advertising in 2018, according to a new survey which explored attitudes towards video ads, social media, ad blocking and other current issues.

News

HONG KONG: Baidu, Alibaba and Tencent dominate China’s internet to an extraordinary degree but continued success for any business operating in this area requires constant adjustment to government policy, according to a new report.

Article

Core to any start-up or scale-up is a fast and frantic development roadmap, a meritocratic culture where the only thing that matters is what you can do, and a big vision that has already been sold to an investor, which needs to be quickly realised.

Case Study

Byblos Bank targeted Lebanese expats with an integrated content campaign to promote its Expat Housing Loans.

Case Study

Sadia, a leading food brand, employed a social media strategy in the MENA region to convince women that they could cook less, waste less but feel just as generous during Ramadan.

Research Paper

Academic and practitioner studies have found that television consumption is highest among American audiences of diverse races and ethnicities.

Case Study

Heineken, a beer brand, encouraged sales and increased positive brand perception in Brazil by launching an experimental film that broke gender stereotypes in football with its sponsorship of the UEFA Champions League Final.

Case Study

Heineken, a beer brand, increased brand loyalty and made the UEFA Champions League (UCL) games a more important occasion by enlisting football manager José Mourinho to spread the message to football fans globally.

Case Study

KFC, the fast food brand, created a humorous fake 'clean eating' campaign to successfully launch its newest product in the UK.

Case Study

Beano, a children's comic, transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new generation of digital-native kids in the UK.

Case Study

Manufacturer of protection products Ansell used thumb-first thinking to drive sales and build a brand tonality between its two condom brands in Brazil and the US.

Case Study

Byblos Bank targeted Lebanese expats with an integrated content campaign to promote its Expat Housing Loans.

Case Study

Life insurance company Aegon Life used a light-hearted digital campaign in India to relaunch an existing business with a shift to a digital-first business model.

News

DHAKA: Adspend is moving towards digital in Bangladesh and e-commerce is growing fast as half of the country’s young population use the internet and most of them do so via mobile.

Research Paper

This study proposes a novel methodology, mixture-amount modeling (MAM), to investigate cross-media advertising synergy based on consumers' media usage.

Case Study

PG tips, the tea brand, used social media GIFs to increase awareness of its black tea varieties in the UK.

Case Study

Indian channel Colors TV made a global impact when it created a social media character to promote the 11th season of reality show Bigg Boss.

Case Study

Soft drink brand Fanta pranked the internet to engage with teens for a Halloween campaign which drove significant sales uplift across Western Europe.

Case Study

Car brand Chevrolet launched a CVT automatic version of its entry-level car in Mexico with a clever, engaging campaign to convince younger buyers that affordable comfort is possible.

Case Study

Leading TV channel Colors in India launched reality TV singing competition Rising Star, which harnessed audience engagement and tech-enabled voting.

News

GLOBAL: The rapid expansion of mobile internet usage in recent years means that a quarter (24%) of all media consumption around the world is expected to be on mobile this year, up from just 5% in 2011, according to a new global study.

News

MILAN: Digital advertising expenditure in Europe has doubled over the past five years, according to new data from IAB Europe, whose CEO has warned that the industry is at a crossroads.