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News

Times Internet Limited, publishers of the Times of India, has launched a loyalty campaign with a difference – paying readers for clicking, reading, watching videos, commenting, and sharing.

News

A trend towards in-housing is raising concerns among agencies, but there is no one-size-fits-all solution for brands and nor is the traffic all one way, according to a new WARC report which dissects the issue and highlights the potential pitfalls ...

News

The popularity of digital payments in Australia continues to increase, new research reveals, with almost the whole population now aware of this option, and over 70% saying they’ve made at least one digital payment in the last 12 months.

News

Amazon’s advertising business offers brands and agencies a degree of insight that is not afforded to rival tech giants and which is “insanely powerful”, according to a VP at a venture capital firm.

News

A campaign by Energy BBDO for the National Safety Council in the US to raise awareness of prescription opioid overdose has won the Grand Prix in the Effective Use of Tech category in the 2018 WARC Media Awards.

Opinion

Gen Z is the demographic coming of age now: fluent in digital communications, socially aware, and more cautious online – they are quite different from millennials.

Opinion

Geoffrey Precourt, WARC’s US editor, muses on some advertising strategies that were all the rage in his youth.

Article

This article explores the current reading and thinking on the subject of Brand Loyalty, a topic spanning behaviour and attitude.

Article

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

Article

This Company Profile from Euromonitor provides key details and analysis of Shiseido Co Ltd, the owner of brands such as Clé de Peau Beauté.

News

The New York Times is using machine learning to inform all aspects of its business, from aiding newsroom decision-making to understanding why people stop subscribing.

Article

This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have an impact indirectly.

Article

This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.

Article

This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.

News

Spain’s La Liga, the country’s leading association football league, is aiming to win more fans in India and boost viewing figures into the bargain.

Article

This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.

Case Study

The municipality of Arona in south Tenerife used digital in-flight media to promote itself as a destination to tourists from all over Europe.

Case Study

Pepsi built Thailand's first web-based augmented-reality football game topped off with great prizes that were very appealing to its young, target audience.

Article

The decade-long partnership between Australian grocery chain Coles and MasterChef is a standard setter for brand integration within a television setting.

Case Study

Life insurance brand Softlogic Life created a virtual reality platform to speak to Sri Lankans, and get them walking, during the Buddhist festival of Vesak.

News

A number of major publishers and agencies in Europe expect more ad inventory to be sold via direct deals this year as they seek to reduce their exposure to open exchanges.

Case Study

HP, the computer company, used augmented reality in a campaign targeting businesses across APAC.

News

National Geographic, the media company, is already preparing for the enhanced storytelling capabilities that will be enabled by 5G connectivity.

News

Netflix, Hotstar and Sony Picture Networks are among at least nine over-the-top (OTT) service providers who have signed an agreement to self-regulate streamed content in India.

Case Study

Clear Shampoo launched its Real-Time Multi-Screen Sports Sync campaign in the Philippines for its hero variant, Clear Men Anti-Dandruff Shampoo, Cool Menthol Sport.