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Article

This article explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce;' while it is a hit in China, consumers in other parts of the world remain concerned about privacy.

Case Study

This case study describes how Garnet Hill, a US retailer, created a mobile studio to provide an experience to customers, capable of reviving both the brand and the OOH media platform.

Case Study

This case study describes how Continental, a tyre manufacturer, increased sales of tyres and engagement in the United Kingdom through a promotional offer.

Case Study

This case study shows how Narellan Pools, a pool-building brand, used in-depth data mining to source the main drivers for pool purchasing in Australia and increase its sales.

News

LONDON/BERLIN: Programmatic is expected to account for nearly three-quarters (70%) of the UK digital display market this year and further growth is anticipated, according to eMarketer.

Case Study

This case study covers a campaign from Narellan, one of Australia's largest pool builders, that leveraged first and third-party data to identify the tipping point from consideration to sale, increasing leads and sales.

Article

This report summarises the findings of Warc's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Article

This article provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; it affects publishers' business models and is reaching crisis point.

Article

This event report details why Chinese chat app WeChat's payment functionality is at the heart of the mobile revolution in China and how the app's big data capabilities can add value to advertisers.

Article

This edited extract from the IPA Social Works project summarises the key lessons in measuring the effectiveness of social media.

Article

This article explores the implications for brands of the rise of the omnichannel consumer, and suggests ways advertisers can improve their consumer targeting.

Article

This article discusses 'buy buttons', which are spreading rapidly across websites and mobile apps, and making it easier for people to buy products.

Article

This Company Profile from Euromonitor provides key details and analysis of Natura Cosméticos SA. Included is a strategic evaluation with key facts about the Brazilian company, competitive positioning against comparative brands, and assessment of its position in the Toiletries and cosmetics market.

Article

This article posits that we can learn much from the plot of the movie The Truman Show about how to use consumer data positively, and argues that advertisers need to recognise the importance of individuality, understand how consumers interact with each other, and creatively empower them by sharing their data with them.

Opinion

This post is by José Luis Valdivielso, COO Affiperf Espana Latam. He spoke at the LATAM Festival of Media in Miami and regularly visits Latin America to promote the benefits of programmatic.

Article

This article examines how the growth in the digital network will affect the development of technological hardware and suggests opportunities for brands to connect with consumers.

Case Study

This case study explains how J Jill, a women's clothing retailer, targeted female baby boomers in the US in this integrated relaunch campaign.

Article

This paper looks into how marketers are practising programmatic buying of advertising, and outlines the issues that are contributing to the "programmatic everywhere" opportunity - across media channels, vertical industries and functional disciplines.

Article

This white paper presents a snapshot of how industry constituents are currently practicing "programmatic" and explores the dynamics of this transformation within the digital media ecosystem.

Article

This IAB report digs deeper into social media marketing, providing an understanding of industry-wide best practices and a look at methods of social data-driven campaign optimization.

Case Study

Motorola wanted to compete in the European smartphone market with the launch of its DEFY Life Proof phone, designed to address the issue of breakages due to users dropping phones or getting them wet.

Case Study

Due to intensifying competition in the market, international bank Citibank needed an unconventional campaign for the 2011 festive season in India that would make cardholders spend more and increase brand preference.

Case Study

Citibank had been hit by increased competition for the growing spending of urban Indian consumers. By the autumn of 2011, Citibank's growth rate was lagging that of the category and its market share had fallen.

Article

This report from The Futures Company, part of its Future Perspectives series, examines the sources of growth for brands in a global economy where the middle class in developed countries has been squeezed by the financial crisis.

Article

The Out of Home industry in the UK has had a prosperous history and adapted well to change in recent years through the application of high investment levels from media owners and attempts to be more accountable, measureable and flexible.