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Article

This article explores the current thinking surrounding marketing on Pinterest, a social platform driven by users' interests - it has proven useful for consumers planning ahead for events or seeking inspiration.

News

GLOBAL: Volvo is to become the first major automaker in the world to phase out the combustion engine and launch models powered only by electric or hybrid motors.

Case Study

This case study explains how car company Volkswagen filmed a stunt and placed it on TV and social media to sell its Passat car model in Norway.

Case Study

This case study describes how car-maker Volkswagen created an online and print campaign, using real-life advocates, to change its brand narrative in India.

Article

This article considers the advent of live-streaming - most visibly launched with Facebook Live in the past year - and what brands can do to ensure they use it correctly.

News

LONDON: Consumers in the UK now regard corporate governance and citizenship as more important to a brand's reputation than innovation, leadership or performance, a new report has found.

Article

This event report outlines how Universal Pictures, the movie studio, is making effective use of digital to reach consumers.

Article

This article covers how marketers can target India's poorest mobile phone users - the low average revenue per user (ARPU) demographic, multi-language programming and the impact of India's demonetization initiative on mobile marketing strategies.

Article

This event report describes how the multinational oil and gas company Shell faces increasing challenges, as margins are squeezed and competition increases; to differentiate, it learned to understand its customers better.

Case Study

This article presents a case study of how Hormel Black Label Bacon, a US-based label, created distinctiveness and originality for itself in a much-loved mega-category.

Case Study

This case study shows how Castrol, a motor lubricant brand, tapped into a niche consumer segment by creating its own community-based app in India.

Case Study

This case study details how Range Rover, a four-wheel drive SUV brand, supported its sales volume targets in the US through its Unparalleled Journeys campaign.

Article

This paper summarises knowledge and offers guidance and reading on ethnography, a research method where the researcher observes from the point of view of the subject of the study.

News

SYDNEY: Australia's consumer watchdog is taking legal proceedings against Volkswagen and will seek corrective advertising from the automaker over its "deceptive conduct" in regard to the rigging of diesel emission tests.

News

SEOUL: Hyundai, the Korean automaker, is launching its first electric car just as the government is stepping up its efforts to promote electric vehicles, with expanded infrastructure and a range of incentives for consumers.

News

WOLFSBURG: Volkswagen, the troubled German automaker which suffered serious damage to its reputation following news last year that it rigged emissions test data, has announced a fundamental overhaul of its brand strategy.

News

NEW YORK: Volkswagen, American Apparel and AĆ©ropostale are among the brands registering the lowest "emotional engagement strength" scores with US shoppers, according to a new study.

Article

This article argues that personalised advertising can provide new value opportunities for customers and companies, but that personal advertising misunderstands how advertising works.

News

WASHINGTON, DC: The Federal Trade Commission has accused Volkswagen of "deceiving" consumers by running ads touting the eco-friendly credentials of diesel vehicles later revealed to break emissions regulations.

Case Study

This case study describes how UTEC, the University of Engineering and Technology in Peru, created lamps running on plants to raise the profile of engineering and encourage more people to apply to study with them.

Article

This article outlines, in the wake of the VW crisis, how systemic failures can arise in organisations and can coerce good people into doing bad things.

News

LONDON: Digital marketers face challenges on several different fronts but for travel company TUI, brand safety is key, according to a top executive.

News

WASHINGTON, DC: Some 15% of American adults have used online dating sites and/or mobile dating apps, with the fastest growth coming at opposite ends of the age spectrum, raising interesting possibilities for digital marketers.

Case Study

This case study investigates how a strategic rebrand of the industrial transportation business White Logistics leveraged renewed growth and changed the fortunes of the company.

Article

This article describes the best practices and principles to keep in mind when marketing to men, a group changed by recent history; ideas of masculinity and roles in society have changed - marketing must change also.