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Article

China is leaping ahead in many aspects of tech-driven brand experience, but still lags behind in voice technology.

News

HONG KONG: New apps, pop-up stores, data analytics, augmented reality and virtual reality are all high on retailers’ own shopping lists as they strive to improve the experience for consumers, new research from Asia shows.

News

SAN FRANCISCO: Instagram, the video-sharing platform owned by Facebook, has quietly launched a stripped-down version of the app that may prove popular in emerging markets.

Case Study

Adidas Originals, an adidas sub-brand devoted to streetwear, remade Frank Sinatra's My Way and made it the soundtrack to its online video to spread the message globally that original is never finished.

News

SAN FRANCISCO: Instagram, the Facebook-owned photo and video-sharing platform, has launched a new feature that allows users to create content of up to an hour in duration.

Case Study

AuktYon, a Russian rock band, attracted new fans in Russia by releasing a mobile app before its album release that offered a unique album preview and concert dates.

Case Study

Emoticast, a UK-based entertainment startup, launched TuneMoji, an app that allows users globally to add music to GIFs, to help bring popular culture into messaging apps.

News

CHICAGO: L’Oréal Canada, the beauty company, has derived multiple benefits from working with startups to drive innovation in various areas of its business.

Article

Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.

Article

Explores the current thinking surrounding marketing on Pinterest, a social platform driven by users' interests - it has proven useful for consumers planning ahead for events or seeking inspiration.

News

NEW YORK: Asian Americans are an increasingly influential group, in terms of purchasing power and as a bellwether for digital developments, which a new report suggests marketers would do well to cultivate.

Case Study

The Communication and Information Technology Commission, a government body, used an animated film and events to explain the dangers and risks of the internet to children in Saudi Arabia.

Case Study

Leading TV channel Colors in India launched reality TV singing competition Rising Star, which harnessed audience engagement and tech-enabled voting.

Case Study

In a declining market, Shinola, a US lifestyle brand specialising in watches and luxury goods, used a variety of media to inspire positivity and proactivity in the public, and thereby reinvigorate the brand.

Case Study

Car manufacturer Chevrolet used a content-led strategy to explain the benefits of its OnStar telematics system and appeal to car buyers in Mexico.

Article

Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.

Case Study

Citrix, an American multinational software company, increased site traffic and share of voice by creating an entire digital ecosystem to reach business and IT decision makers.

Case Study

PlayStation, a video gaming brand, launched the Play Everything campaign in Singapore to engage audiences.

Case Study

Carglass, a specialist in vehicle glazing, launched an integrated marketing campaign across France to improve brand perception.

Case Study

Swisscom, a telecommunications provider in Switzerland, created snow drawings at the Alpine World Ski Championships to showcase its network coverage and give support to its sponsor, the Swiss ski team.

Research Paper

OMD, a global media agency, launched the CROSSroads project in Spain to measure audience content consumption across media and devices.

Case Study

Deutsche Telekom AG, a telecommunications agency, launched the Sea Hero Quest VR campaign to increase global awareness and demonstrate its scientific importance.

Case Study

Samsung, a multinational conglomerate, recreated the historical Soyuz 30 spaceflight using Samsung Galaxy S8 and Gear VR, to support the launch of the products in Poland.

Case Study

Akbank, a Turkish bank, launched the Smart Audience Targeting campaign on Facebook to generate new traffic sources, a higher return on ad spend and increased sales in Turkey.

Research Paper

Médiamétrie, an audience measurement and research company, redesigned its audience measurement approach in France in order to provide its customers with more reliable, and rich, insights.