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Article

Global strategies, campaign updates and trends in the department stores sector.

Article

Global strategies, campaign updates and trends in the insurance category.

Article

This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Christian Dior and LV.

Article

Many organisations jumped on the customer experience bandwagon without a comprehensive understanding of what a customer experience is and as a result, don’t know what it takes to improve a customer experience, let alone how to take it to the next level.

Research Paper

Marketing scholars have demonstrated the impacts of weather on consumer behavior at the aggregate level; however, they have not fully analyzed how individual differences in weather sensitivity (WS) play a role in consumers' purchase decisions.

Case Study

Focusing on the “theatre of the retail offer” helped Hagkaup, the Icelandic supermarket retailer, increase sales and the number of customers.

Case Study

Canadian Tire, the hardware and automotive retail company, used a new product designation to see off competition from newer market retailers in Canada.

News

HONG KONG: Macy’s, the iconic US bricks-and-mortar retailer, has taken a digital-first approach in its effort to crack the complicated China market by using innovative virtual reality and influencer strategies.

Article

Macy’s is one of the world’s most iconic traditional retail brands, but its push into the Chinese market required an entirely different approach with mobile, e-commerce and VR at the fore.

Article

Brazil’s largest brands have faced a challenging business climate in the recent past, but many of these players have also demonstrated how to flourish in tough times.

Case Study

High-end department store John Lewis enriched its my John Lewis loyalty scheme in the UK to bring customers closer to the brand.

Case Study

Clarins, the French luxury skincare brand, made use of a pop-up beauty bar to engage millennial women in the UK.

News

LONDON: Papers from Marks & Spencer, BBC Radio 4, Barclays and Exterion Media are among the winners at the MRS Awards 2017, which recognise the effective use of market research.

Case Study

Very, a British online retailer, created OOH shop windows in the UK in order to drive customers to its website during Black Friday Weekend.

News

HONG KONG: Harrods, the luxury British department store, has no significant physical retail presence in China, yet it maintains a strong relationship with Chinese shoppers through a range of marketing techniques.

Article

This article outlines eight retail trends that are likely to shape Australian retail in 2018.

Article

Explains how brands are increasingly developing scent marketing programs to appeal to the powerfully influential sense of smell.

News

BANGKOK: Thailand’s finance ministry has edged up its economic growth forecast and businesses are hoping for more positive consumer sentiment following the end of a year-long mourning period for the late King Bhumibol.

Article

This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.

Case Study

Japanese prestige skincare brand SK-II allied itself to unmarried women to build an emotional multichannel campaign to raise awareness and boost sales in China.

Case Study

The Society for Community Organisation (SoCO), a non-profit dedicated to improving living conditions, increased awareness of poor living conditions and persuaded the Hong Kong government to build more public housing with a stunt.

Article

Physical retail is under pressure from online shopping and only the best will survive according to the CEO of Hudson's Bay Company.

News

NEW YORK: All retailers in the US have had to consider how best to respond to the rise of the mighty Amazon, and it seems Walmart’s strategy is to boost its online presence by striking deals with other retailers.

Case Study

John Lewis Insurance, the insurance branch of the UK retail brand, delivered impressive sales results with a campaign featuring a child ballerina twirling in her home.

Case Study

Myer, an Australian department store, reversed YOY declines by partnering with the Salvation Army to create 'The Give Registry' to support women experiencing violence and give customers a reason to go into store.