Case Study
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Kristin Bell, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Gallup, the pollster and business consultancy, used paid search advertising to increase leads for its workplace solutions in the US.
Case Study
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Raffaele Natale, Valeria Vairo, Matia Pollastri, WARC Media Awards, Entrant, Best Use of Data, 2018
Polase, Italy's category leader of saline nutritional supplements, used a data- and programmatic-led strategy to optimise brand visibility, relevance and profitability.
Article
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Euromonitor Strategy Briefings, December 2018
Looks at digital transformation in the travel environment, including seamless travel, the customer journey and how the industry is future-proofed for success.
Research Paper
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Christopher Pich, John Harvey, Guja Armannsdottir, Mojtaba Poorrezaei, Ines Branco-Illodo, and Andrew Kincaid, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 589-610
This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom's membership of the European Union.
Case Study
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MMA Smarties, Finalist, LATAM, 2018
Rexona, a deodorant and antiperspirant brand, increased awareness of its Rexona Football Fanatics deodorant in Colombia by launching the heartbeat index, which measured fans' heartbeats as they watched their team play.
Case Study
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MMA Smarties, Finalist, LATAM, 2018
Listerine, a brand of antiseptic mouthwash product, segmented its audience to deliver targeted ads on Facebook, achieving an ROI of 3.2%.
Research Paper
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MRS Awards, Finalist, MRS Award for Public Policy/Social Research
The British Army, a land warfare force, developed a research programme that supported a detailed understanding of its UK audience and robust quantitative data to enable evidence-based decision making.
Case Study
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MMA Smarties, Finalist, LATAM, 2018
Francis, a women’s personal care brand, refreshed its image with a strong digital brand awareness campaign, to leverage the brand with young demographics in Brazil.
Article
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MRS Awards, Finalist, MRS Award for Social Media Research
Disney Destinations International (DDI), which manages the promotion of Walt Disney World, ensured its data is interpreted correctly, informing business and communications strategy, and ultimately impacting key business objectives in the UK.
Article
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Euromonitor Profiles, November 2018
This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.
Case Study
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Patricia Lara, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018
DIRECTV, a subscription-only TV broadcaster, used radio, TV and OOH ads to increase subscriptions in lower-income areas of Peru.
Research Paper
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Archana Pai andPriyanka Bhargav, ESOMAR, Fusion, 2018
Myntra, a fashion e-commerce company, developed Artificial Intelligence (AI) to predict growing fashion trends in India to improve its business metrics.
Research Paper
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Omnia Holland and Danielle Holland, ESOMAR, Fusion, 2018
Omnicom, a boutique research firm in Australia, combined qualitative and quantitative research methods in the hair and beauty industry to streamline the research process.
Research Paper
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Alejandro Salgado-Montejo, Ana María Moreno, Rodrigo Salgado, Daniela Greiffenstein and Jorge Alvarado, ESOMAR, Fusion, 2018
Neurosketch, a market researcher, analysed how people in Columbia dress in order to predict how they will respond to different strategies, brands and products.
Research Paper
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Adrian Terron and Kavita Mahto, ESOMAR, Fusion, 2018
Tata Group, an Indian corporation, created an adaptable framework that focuses on re-engineering the customer centricity code to reimagine its customer focus in India.
Research Paper
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Dörthe Jans, ESOMAR, Fusion, 2018
YouGov, a global data and analytics group, unveiled consumers' appetites for new technologies in the UK, Germany, France and the US to improve marketing effectiveness.
Research Paper
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Francois Erner and Jennifer Roberton, ESOMAR, Fusion, 2018
Respondi, a market researcher, implemented web-tracking software in the UK, Germany and France to reveal deeper insights into consumers' online journeys and provide web navigation data.
Research Paper
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Arfa Syed and Tooba Kamil, ESOMAR, Fusion, 2018
Kantar Millward Brown, an insight and consultancy group, launched a research framework that explored the benefits of revamping traditional qualitative methods with co-creation to help marketers produce better digital communications in Pakistan.
Case Study
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Yuridia Ruiz, WARC Media Awards, Shortlisted, Best Use of Data, 2018
Beer brand Michelob used an influencer strategy to grow awareness and sales in Mexico.
Case Study
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Sumeet Parab, Budi Ulia, Fadila Hafsah, WARC Media Awards, Bronze, Best Use of Data, 2018
Transnational consumer goods company Unilever updated its corporate 1001 Inspirasi Ramadhan campaign to create unprecedented standout during Ramadan, Indonesia's busiest retail period.
Article
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Euromonitor Profiles, November 2018
This Company Profile from Euromonitor provides key details and analysis of L'Oréal, the owner of brands such as Garnier, Body Shop and Lancome.
Research Paper
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Preeti Mascarenhas, Ravishankar Iyer, Vinita Shrivastav, Anita Kotwani, WARC Prize for Asian Strategy, Entrant, 2018
Star Bharat, a Hindi General Entertainment Channel in India, launched with the aim of becoming the leading channel in its category, targeting 538 million TV viewers.
Case Study
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Mamta Gupta, Anneliese Diedrichs, Jenny CN Tan, WARC Prize for Asian Strategy, Entrant, 2018
Asset management brand Eastspring Investments harnessed the power of the app in Singapore to increase awareness and drive purchase intent.
Article
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Trajectory, Research on WARC, October 2018
Explores conventional drivers of change and the impacts of our new deregulated and fluid demographics.
Case Study
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Jay Chiat Strategic Excellence Awards, Shortlist, Nonprofit, 2018
Coverage Coalition, a grassroots collective of creative and media thinkers, united to get the word out about the Affordable Care Act (ACA), a healthcare reform intending to offer low-cost options to Americans.
