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Article

Huggies, the diaper brand owned by Kimberly-Clark, enhanced its position in Canada thanks to its “No Baby Unhugged” positioning.

News

SINGAPORE: Using data effectively is crucial to B2B marketing, offering precision targeting, better customer experience and personalisation at scale, according to experts in the area.

Article

Everyone has their own perspective on the challenges facing the advertising industry.

Article

Teva Pharmaceuticals was able to look beyond the pill when it acquired Gecko Health Innovations, a company that is innovating in healthcare in various ways.

Article

Data-driven messaging can be used to deliver a personalised, omnichannel customer experience to each consumer.

Article

Using data effectively is crucial to effective B2B marketing, offering precision targeting, better customer experience and personalisation at scale.

Article

Publicis Media, the media agency network, is adapting to the changing demands of the marketing ecosystem.

Article

Cisco, the technology company, is transforming its approach to marketing in reflection of rapidly changing marketplace realities.

News

CANNES: Companies that successfully manage to integrate creativity and data enjoy a “two times difference in revenue growth”, according to research by McKinsey, the management consultancy.

News

NEW YORK: AMC Networks, the New York-based entertainment company behind shows like “The Walking Dead” and “Into the Badlands” has taken a significant step into the world of addressable TV advertising.

News

TOKYO: The relationship between client and agency must evolve as the marketing landscape does, according to a senior executive at automotive manufacturer Nissan.

Article

Visa, the payments company, has outlined an ambition to become the “most impactful, creative, data-driven marketer in the world”.

Article

Analysing the results of a global WARC survey of senior strategists, The Future of Strategy Report provides both quantitative and qualitative data on the current state and future expectations of the discipline.

Article

Kantar Media, the research firm, believes that many pharma brands need to consider adapting their media strategies to better reach consumers.

Article

20th Century Fox, the movie studio, has tapped the power of data to help it make smarter marketing decisions.

Article

Addressable television advertising could become an especially powerful solution for brands in the pharma category.

Article

The results of a major series of eye-opening studies about targeted online marketing were recently published, with significant implications for advertisers.

Opinion

With all the talk in recent years of big data, machine-led marketing and algorithm-driven platforms, you could be forgiven for thinking that emotion is slowly being drained out of marketing.

Article

Global automotive giant Nissan is moving toward a more collaborative partnership with its agency partners, as the pace of modern marketing forced a more integrated approach.

Article

Explores whether advertisers may be better served reaching consumers on the basis of digital media context.

Article

Explores how moment marketing can be used to effectively maximise consumers' engagement and purchase through reaching the right audience with relevant content at the right time.

News

CANNES: Anheuser-Busch InBev, the brewing giant, has already witnessed benefits from a recently launched mobile advertising campaign that employs blockchain technology.

Article

Six key areas that modern planners need to address in order to successfully navigate the fast-changing Digital Out-of-Home landscape and build effective Out-of-Home campaigns.

Article

Anheuser-Busch InBev, the brewer, tapped the power of blockchain technology to run an innovative mobile advertising campaign.

Article

Explains the concept of Minimum Viable Product planning, which is the author's own pragmatic approach to strategic planning, based on his experience of working in such environments.