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News

GLOBAL: In the process of ensuring compliance with GDPR, marketers have become increasingly aware that the quality of their data – and sometimes the source of that data – may not be as reliable as they would wish.

News

GLOBAL: The World Federation of Advertisers (WFA) has published a Manifesto for Online Data Transparency, calling on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data.

Article

Discusses the current issues surrounding data quality, particularly in light of GDPR, and provides tips on how to overcome them.

Case Study

Johnson's Baby, the baby-care brand, used social media and events to differentiate its brand in a crowded Indonesian market.

Article

Online travel agent Lastminute.com has developed a new media business based on selling travel audiences.

Article

The political and diplomatic storm that is the UK’s exit from the European Union has rocked an insight industry whose political arm failed to foresee the decision.

Article

Marketing is a discipline that makes improves the imperfect; a copywriting veteran outlines strategies for marketing ugly, boring, and undifferentiated products.

Article

Recent news surrounding the use of consumers' personal data has re-framed the debate around privacy, and with new legislation set to change the rules, companies need to be prepared to re-think communications.

Article

The 4A's (American Association of Advertising Agencies) is seeking to find new ways of helping agencies, and their clients, progress in a rapidly-changing marketing universe.

Opinion

GDPR will be implemented within weeks and it is particularly important that market research agencies understand its implications.

Article

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

News

SAN FRANCISCO: After keeping herself largely out of the limelight since Facebook has been engulfed in a data privacy scandal, Sheryl Sandberg, the company’s chief operating officer, has conducted a series of media interviews to admit to ...

Opinion

The General Data Protection Regulation (GDPR) is more than a compliance challenge; it’s a rare opportunity to build customer relationships around trust and clarity – a once-in-a-generation change in how businesses and their partners handle consumer data, argues Doug McPherson of OpenX.

News

SYDNEY: As Facebook faces down ongoing questions regarding its data-sharing practices, the social media giant is now facing investigation by Australian government authorities.

Article

Coca-Cola, the soft-drinks manufacturer, has started experimenting with analytics driven by artificial intelligence, and has thus gained an insight into the benefits and obstacles presented by this approach.

News

SAN FRANCISCO: Stringent new data privacy protections will be introduced by the European Union next month, yet Facebook was reported to be holding back from committing itself to applying them to all its users around the world.

News

NEW YORK: The Advertising Research Foundation (ARF), the trade body, is seeking to create a new code of ethics for data collection and protection, an issue brought to a head by recent allegations concerning Cambridge Analytica.

Article

Draws on insights from the 2018 BrandZ Top 50 Chinese Global Brand Builders ranking to illustrate which Chinese brands, in which categories, are achieving global awareness and success.

Article

The Advertising Research Foundation (ARF) is spearheading efforts to develop new standards and guidelines that govern data collection and protection.

News

SAN FRANCISCO: Facebook announced this week that it is overhauling its privacy and security settings in the wake of the Cambridge Analytica data scandal that has wiped billions of dollars from its stock market valuation.

Article

Global strategies, campaign updates and trends in the banking category.

Case Study

Bank of America, a banking brand, increased the brand's sales volume by creating a direct mail and student campaign to address the paint points for students in the US.

News

LONDON: A growing number of companies are mulling introducing redeemable incentives and forming partnerships to protect data in order to secure user consent for personal information ahead of the General Data Protection Regulation’s coming ...

Opinion

GDPR is still much of an unknown quantity ahead of its implementation, but one thing is clear: marketers need to know what data they have.

Gunn Report

Contains the creative for the 'Aveeno Masterbrand Cross Category Conversion' campaign for Aveeno by the agency J3 in the US.