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News

GLOBAL: In the process of ensuring compliance with GDPR, marketers have become increasingly aware that the quality of their data – and sometimes the source of that data – may not be as reliable as they would wish.

News

GLOBAL: The World Federation of Advertisers (WFA) has published a Manifesto for Online Data Transparency, calling on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data.

Article

HIV is no longer regarded as the risk it once was but awareness was low in Argentina, where increasing numbers are affected.

Article

McDonald’s, the global quick service restaurant chain, maximised media cost efficiency and managed consumer expectations of delivery time through tailored messages, mapping real-time restaurant data against paid search spends, via a live API.

Article

Discusses the current issues surrounding data quality, particularly in light of GDPR, and provides tips on how to overcome them.

Article

Recent news surrounding the use of consumers' personal data has re-framed the debate around privacy, and with new legislation set to change the rules, companies need to be prepared to re-think communications.

News

LONDON: From the 21 May, ahead of the GDPR’s enforcement date, YouTube has told brands it will no longer support third-party ad serving on reserved buys in the continent, it told advertisers.

News

SAN FRANCISCO: After keeping herself largely out of the limelight since Facebook has been engulfed in a data privacy scandal, Sheryl Sandberg, the company’s chief operating officer, has conducted a series of media interviews to admit to ...

Opinion

The General Data Protection Regulation (GDPR) is more than a compliance challenge; it’s a rare opportunity to build customer relationships around trust and clarity – a once-in-a-generation change in how businesses and their partners handle consumer data, argues Doug McPherson of OpenX.

News

SYDNEY: As Facebook faces down ongoing questions regarding its data-sharing practices, the social media giant is now facing investigation by Australian government authorities.

News

SAN FRANCISCO: Stringent new data privacy protections will be introduced by the European Union next month, yet Facebook was reported to be holding back from committing itself to applying them to all its users around the world.

Opinion

In a tough climate for brands, messages are increasingly filtered through a sceptical lens. People get their trusted information about brands from family, friends, co-workers and from the pooled wisdom of the wider population, so, as Mike Teasdale explains, getting the basics right is paramount if you want to build brand trust.

Opinion

In the pursuit of greater personalisation, we’re crossing the boundary between clever and creepy. We have reached advertising’s ‘uncanny valley’ - when technology becomes so human-like that it makes people uneasy – argues UM’s Michael Hanbury-Williams.

News

NEW YORK: The Advertising Research Foundation (ARF), the trade body, is seeking to create a new code of ethics for data collection and protection, an issue brought to a head by recent allegations concerning Cambridge Analytica.

News

LONDON: Following the fallout from Facebook’s privacy breach, a study shows British consumers’ attitudes are changing towards the use of the personal data that they have put online, but not as dramatically as the headlines suggest.

Article

The Advertising Research Foundation (ARF) is spearheading efforts to develop new standards and guidelines that govern data collection and protection.

News

SAN FRANCISCO: Facebook announced this week that it is overhauling its privacy and security settings in the wake of the Cambridge Analytica data scandal that has wiped billions of dollars from its stock market valuation.

News

SAN FRANCISCO: Fewer than half of American respondents to a Reuters/Ipsos survey trust Facebook to comply with privacy laws, a sign that the social network has much work to do to maintain trust.

Research Paper

This article summarizes our work using a network-based approach to mapping the main constituencies discussing specific topics on Twitter.

News

GLOBAL: Facebook’s ongoing problems around data and privacy have added another complication for social marketers adjusting to the platform’s recent moves to shift the balance of users’ news feed posts away from advertisers and ...

News

LONDON: Advertisers in the UK are ramping up the pressure on Facebook over the data breach controversy currently engulfing the company, with reports they may pull their budgets if it fails to provide assurances about the security of users’ ...

News

LONDON: At a moment when Facebook is under scrutiny for its approach to privacy and advertising, Google has stated its intention to engage more proactively with all stakeholders and “act with urgency” to fix any problems and to ...

News

NEW YORK: Facebook, the social network, could soon face scrutiny from the Federal Trade Commission (FTC) in response to a data-privacy crisis connected to Cambridge Analytica, a UK-based analytics company.

Opinion

With the disruptions of Amazon and other platform companies, marketing is shifting away from communications and advertising, and toward the design of experience.

Article

Open Banking, a concept quickly becoming reality in 2018, enables individuals to grant companies access to their financial data so that businesses can develop and provide new and improved products and services.