Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards, April 2018
With drivers seeing little to differentiate fuel retailers and being skeptical of loyalty schemes, Shell set out to make its Shell Drivers’ Club more relevant to members.
News
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17 April 2018
CHICAGO: Walgreens, the drugstore chain, is seeking to become the “most-loved” player in its category, with an emphasis on enhancing its business and driving customer loyalty.
News
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16 April 2018
NEW YORK: When it comes to engaging consumers effectively, retailers are too focused on transactional metrics, such as convenience and price, and should recognise the importance of personalised experiences and social influencers.
Article
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Neil Hopkins, WARC Best Practice, March 2018
Provides marketers with key best practices on planning an effective sports sponsorship strategy, which is dependent on a rigorous strategic planning process to ensure effective targeting.
Case Study
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Design Business Association, Silver, 2018
Sadler’s Wells, the UK dance theatre in London, merged its brand with its content in advertising to increase sales and membership in the UK.
News
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06 February 2018
NEW YORK: Dunkin’ Donuts, the quick-service chain, is already deriving clear benefits from using machine learning to understand consumer habits.
Article
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Geoffrey Precourt, Event Reports, Ad Age Next, November 2017
Dunkin' Brands, the owner of Dunkin' Donuts and Baskin-Robbins, is using artificial intelligence as a powerful tool to understand consumers and build its business.
Article
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Dan Calladine, WARC Webinars, January 2018
Dan Calladine, Head of Media Futures at Carat Global, discusses the major technology and media trends to prepare for in 2018 and the ways in which media use and consumption may shift.
Article
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Low Lai Chow, Event Reports, Mumbrella360 Asia, November 2017
Looks at how Grab, the ride-hailing company, turned into a household name in Asia and explains the brand's tips for success in becoming a homegrown billion-dollar company.
Article
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Dan Calladine, WARC Exclusive, January 2018
Ten media and technology trends and their implications for brands, including e-commerce, loyalty, Chinese influence, voice, blockchain and smart cities.
Article
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Geoffrey Precourt, Event Reports, TMRE, October 2017
UnitedHealth, the healthcare organization, has made the Net Promoter Score (NPS) a key metric not just for marketing, but for its entire business.
News
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19 December 2017
LOS ANGELES: Fabletics, an activewear brand co-founded by actress and fitness guru Kate Hudson, has drawn major benefits from expanding beyond its online roots and opening bricks-and-mortar stores.
Article
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WARC Best Practice, December 2017
This article explores the current reading and thinking on the subject of Brand Loyalty, a topic spanning behaviour and attitude.
Article
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Reed Karaim, Event Reports, Shop.org Digital Retail Conference, September 2017
TechStyle, the online fashion retailer, has gleaned several advantages from taking its successful Fabletics activewear brand into brick-and-mortar retail stores.
News
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15 December 2017
LONDON: Tech start-up Yoyo Wallet, a cashless payment app, has built up 700,000 registered users since its launch in 2013, in large part because of its innovative approach to customer loyalty.
Research Paper
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Verena Gruber, Magdalena Kaliauer and Bodo B. Schlegelmilch, Journal of Advertising Research, Vol. 57, No. 4, 2017, pp. 397-409
Scholarly work over the past 15 years has demonstrated that corporate social responsibility (CSR) initiatives can have a positive impact on consumer behavior toward brands.
News
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14 December 2017
LONDON: Cisco, the networking hardware supplier, has abandoned a product-led marketing approach in favour of a customer-centric strategy that has devolved authority to a more local level and embraced customer advocacy.
News
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11 December 2017
NEW ORLEANS: Shinola, the lifestyle brand, has built loyalty through “The Foundry”, a members only group enjoying benefits such as seeing and buying products before official launch, exclusive offers, and private online shopping events.
Article
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Reed Karaim, Event Reports, DMA &Then, November 2017
Shinola, the luxury brand, uses an exclusive membership program to bring a new level of personalization to its relationships with its best customers.
Case Study
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Integrated Marketing Communications Council Europe, Bronze, 2017
A self-funded loyalty program helped Pallas Foods, the wholesale food provider, increase customer spend while retaining their loyalty in Ireland.
Article
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David MacMillan, Admap, November 2017, pp. 25-27
Explains how to build long-term affinity with a brand using technology with a human touch and offers four rules for successful loyalty marketing.
Article
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Euromonitor Strategy Briefings, October 2017
A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.
Article
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Emily Barley, Event Reports, Technology for Marketing conference, September 2017
Consumers’ expectations are growing as their attention span decreases, meaning that brands are under huge pressure to deliver a personalised and relevant message or experience.
Case Study
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Direct Marketing Association - US, Gold, Best Loyalty or Retention Campaign, 2017
If, a Swiss property and casualty insurance company, used targeted communications to improve customer loyalty by providing seasonal content to prevent accidents.
Article
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Stephanie Augier, Admap, October 2017, pp. 40-41
This article explains how retail sales and margins can be boosted by brands turning Big Data into smart data, through analytics and translating that into actionable insights.
