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Article

Summarises Admap's November issue by looking at the various ways to define personalisation, how it should be approached and practical advice and pitfalls.

Article

Details what brands need to consider when getting started with personalisation and lists the ways to personalise that promise the most impact.

Case Study

Indian broadband supplier Telkomsel improved customer satisfaction and fuelled brand equity growth in Indonesia with an advertising campaign focused on videos of real Indonesians from different walks of life.

Case Study

Automobile manufacturer Tata Motors used an online campaign to launch its new Yodha pick-up truck and regain market share in Nepal.

Case Study

ExxonMobil, the oil and gas multinational, increased sales of its lubricant products in Indonesia by changing the way it approached independent workshops.

Case Study

Hindi general entertainment television channel Star Plus used a multi-pronged multimedia campaign to create a social shift in India and increase viewership among young women.

Case Study

Paytm, India's leading digital wallet, grew its merchant base through an advertisement campaign aimed at local shopkeepers.

Article

Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.

Research Paper

Sonos, an US consumer electronics company, shapes its product development strategy by analysing open text responses, but wanted to categorise them into meaningful content strategies.

Research Paper

Microsoft, a multinational technology company, introduced efficiencies and survey enhancements to monitor a much wider range of satisfaction indicators, allowing it to become a truly customer-obsessed organisation globally.

News

A significant number of British consumers are prepared to ignore brands if they receive poor quality personalised marketing that fails to meet their needs, but artificial intelligence (AI) may provide the answer because it can deliver ...

Case Study

O2, a telecommunications services provider, reached people across the Czech Republic and Slovakia by showing them how lucky they are to have the freedom that they do, increasing the brand's attribute of fighting for freedom in the telco market.

Article

Kate Spade, the women’s fashion retailer, is using its website to drive traffic to its brick-and-mortar stores.

Case Study

Air Canada, Canada's flag carrier airline, overcame market turbulence and increased sales on its winter flights without succumbing to industry tropes.

Case Study

Aldi, a value supermarket, persuaded British shoppers to visit more often by reappraising Aldi as a credible store for top-up shopping and raising overall shopper frequency from 19.1 to 19.8 visits per year.

Case Study

Nationwide, a building society, encouraged people to switch to its bank by creating a campaign that got regular people to tell their own stories, to show that Nationwide can help all of them.

Case Study

Aldi, a value supermarket chain, developed a creative communications strategy that made them the fastest growing supermarket chain in the UK at Christmas in both 2016 and 2017.

Case Study

Tea brand Chakra Tea differentiated itself from local and international competition with an innovation aimed at Indian workers.

Case Study

Spark, a telecommunications brand, launched Netflix Dinners in New Zealand to encourage consumers to sign up for its broadband package, which included a free Netflix subscription.

Case Study

Royal National Lifeboat Institution (RNLI), a charity that saves lives at sea around the coasts of the British Isles, successfully convinced 450,000 British people to allow it to communicate with them despite concerns over unethical data usage among charities.

Case Study

Jet Privilege, an independent loyalty and rewards management company wanted to show members in India that they could redeem JPMiles to book an Award Flight. It did so by creating hyper-personalised targeted ads using Google data.

Case Study

Kroger, a retail company, grew its subscriber base by providing real-time relevant communications across email and mobile, resulting in improved consumer engagement and an increase in shopper loyalty.

Case Study

Lane Bryant, a retail women's clothing store, was able to increase revenue by using multiple channels and touchpoints to drive in-store conversion and purchase, as well as making shoppers more loyal to the brand overall.

Case Study

Lincoln, a luxury vehicle brand, launched an app for its consumers to keep them connected to their vehicle to foster a personal connection with the brand.

Case Study

Vodafone, a telecommunications company, managed to become the clear Bill Pay market leader in Ireland, while maintaining their price premium in a mature and highly competitive market.