News
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18 August 2017
LONDON: As consumers are being asked to hand over more and more personal data, platforms offering a centralised hub that allows users to control who is accessing, and how they are using, their personal data, are on the rise.
News
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17 August 2017
HONG KONG: Mozilla, the internet non-profit known for its Firefox web browser, can’t compete directly with the likes of Google and instead emphasises its difference and its conscience, its CMO has said.
Article
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Stephen Whiteside, Event Reports, ANA Digital & Social Media Conference, July 2017
This event report addresses how Diageo, the alcoholic-drinks company, is approaching the virtual-reality (VR) space.
News
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16 August 2017
SAN DIEGO: Jet.com, the e-commerce platform owned by Walmart, believes “the game is on” as it seeks to reduce the dominance of Amazon over the online retail category.
News
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16 August 2017
NEW YORK: As the Millennial demographic enters its peak spending years it becomes more important than ever for brands and retailers to understand its shopping behaviors, which differ in many ways from those of previous generations, two new surveys ...
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2017
This event report outlines how the Paramount Network, a cable and satellite channel owned by Viacom, is seeking to build its brand.
News
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15 August 2017
GLOBAL: Sephora, the LMVH-owned beauty retail brand, has launched a new platform, the Beauty Insider Community, which sits within its ecommerce site to encourage fans to talk about new product releases, trends, and deals.
Article
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Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2017
This event report outlines how Jet.com, the ecommerce site, has gamified and personalized the shopping experience to attract millennials.
News
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15 August 2017
DELHI: Amazon Pay, the ecommerce giant’s digital wallet service, has entered into competition with Flipkart and Paytm’s payment options, amid stellar growth in payment services in India.
Article
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Brian Carruthers, Event Reports, Digital Marketing World Forum, June 2017
This article explains how it’s still possible to miss the mark even if an influencer seems to fit well with the brand's identity, as Purdey’s found with Idris Elba.
Article
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Brian Carruthers, Event Reports, VRUK, July 2017
This article explores views around the use of virtual reality as an advertising medium.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2017
This event report covers how Tommy Hilfiger, the fashion brand, has adopted a real-time ethos in building its brand and business.
Article
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Val Morgan and Kantar Millward Brown, Research on WARC, June 2017
This study by Val Morgan and Kantar Millward Brown offers insights into the impact of cinema advertising on audience reach, based on data from 60 Australian campaigns.
News
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11 August 2017
NEW DELHI: Smartphones are becoming a marketing tool for some retailers and manufacturers in India, who see them as a way of pulling upgrading Indian consumers into their orbit.
News
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11 August 2017
NEW YORK: Just 16% of marketers believe they are truly responsive to consumer needs, a failing attributable in part to the way most brands have leveraged digital channels to date, a study from the CMO Council has revealed.
Article
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Stephen Whiteside, WARC Exclusive, August 2017
This article details the headline findings from research conducted by the CMO Council, the executive network, into how well brands are responding to consumer needs in the online and offline worlds.
News
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10 August 2017
LONDON: Customer journey maps should be treated like products, led by a manager responsible for the journey’s business performance, according to an industry figure.
Article
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Marylyn Donahue, Event Reports, DTC National Conference, April 2017
This event report addresses how RESTASIS, a brand owned by pharmaceutical manufacturer Allergan, launched its first brand page on Facebook.
Opinion
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Lucy Aitken, August 2017
Jerry Daykin, Head of Global Digital Media Partnerships at Diageo, chaired the judging panel for this year's WARC Media Awards partnerships and sponsorships category.
Article
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Joseph Clift, Event Reports, APG Thinking Around Corners, July 2017
This event report provides tips from senior marketers on how to make people feel more secure about a brand without losing excitement and innovation.
News
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09 August 2017
SHANGHAI: McDonald's intends to open around 2,000 new stores in China over the next five years, with a focus on tier 3-4 cities.
News
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09 August 2017
ARMONK, NY: Six in ten CMOs and sales leaders believe their industries will be disrupted by cognitive computing and nine in ten agree it is important for their organisation’s future but many are – unnecessarily, according to a new study ...
News
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09 August 2017
GLOBAL: The human mind looks for shortcuts. One of the quickest and most robust routes is colour.
Case Study
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Case Studies on WARC, 2017
This case study shows how Dunkin' Donuts, a US coffee and donut fast-food chain, became more popular with millennials by partnering with Spotify and a mass of social platforms to celebrate music.
Article
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Joseph Clift, Event Reports, APG Thinking Around Corners, July 2017
This event report provides tips from senior marketers on how to attract and maintain consumers' attention on your brand.
