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News •
ASIA-PACIFIC: Mobile has yet to reach its effectiveness potential in Asia-Pacific according to a new WARC report which also highlights the role of mobile payments in driving marketing change in the region.
News •
JERSEY CITY, NJ: Six-second television ads offer a concentrated branding opportunity for marketers, according to a study by Turner, the media company, and Nielsen Consumer Neuroscience, the research firm.
News •
LONDON: A new packaging design for the Coca-Cola range aims to bring ‘classic’ Coke and its Zero Sugar variant together under the brand’s iconic red colouring, with only the colour of the top of the label or the bottle top ...
News •
LONDON: Threads Styling is an e-commerce service without a website and without an app. The fact that is has raised $20 million in funding for its innovative, messenger-based personal stylist service, points to the future of luxury retail online.
Data •
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Article •
Estée Lauder, the beauty company, is using an approach called “micro-storytelling” to engage consumers.
Article •
Estée Lauder, the beauty company, partnered with Google on a voice-led marketing program for its Advanced Night Repair anti-aging product.
Article •
Mastercard, the payments company, has tackled various issues that face any brand seeking to adopt a more integrated approach across numerous markets.
Article •
Circles.Life, a telco challenger brand in Singapore, has put PR, out-of-home and viral stunts at the heart of its brand marketing.
News •
SINGAPORE: Alibaba Cloud, the cloud computing arm of Chinese e-commerce giant Alibaba Group, has launched nine new products to help retailers in Southeast Asia to digitise their operations and embrace Alibaba’s “new retail” ...
News •
LONDON: Most TV is still watched at scheduled times, and advertising is purchased accordingly, but more and more viewers are turning to Broadcaster Video on Demand (BVOD) and both media owners and advertisers need to understand the impact of this ...
News •
Here’s what you need to know this week: The seven skills marketers need GLOBAL: The best marketers possess a number of “soft skills” that enable them to get the best work out of their creative agency partners and deliver business ...
News •
NEW YORK/TORONTO: Constellation Brands, the third largest brewer in the US, has taken a major step into the rapidly growing cannabis market by investing $4bn (C$5bn) in Canopy Growth, a Canadian supplier of medicinal cannabis products based in ...
Opinion •
Consumer perceptions are key when it comes to boosting brand value. Doreen Wang, Global Head of BrandZ at Kantar Millward Brown, explains how to convey a positive impression.
News •
MARYLAND: Guinness, the Diageo-owned stout brand, has opened a brewery and taproom in Relay Maryland, in order to bring US consumers the Dublin experience, while also extending its events capacity.
News •
LONDON: New rules force UK banks to publish their customers’ opinions of their total service offer in a development that shows Royal Bank of Scotland to be the UK’s least popular bank and First Direct the most popular.
Article •
Levi’s, the apparel retailer, is transforming the bricks-and-mortar retail experience to make it more engaging for shoppers.
Article •
ThirdLove, a bra and underwear brand, has tapped the power of digital data in an attempt to disrupt an entire category.
Data •
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News •
LONDON: Two particular consumer trends are giving brands new ways to think about how they can use data and tech to be relevant and helpful according to researcher Mintel.
Article •
Locally-owned Kiwibank successfully grew market share vs New Zealand’s big banks by focusing on financial education and behaviour change via creating its own unbranded TV show.
News •
SHANGHAI: Chinese people are significantly more invested in their online identities than their Western counterparts, which offers brands more opportunities to connect with increasingly savvy consumers, according to an expert in Chinese consumer ...
Article •
Bose, the audio equipment manufacturer, is using sponsorship in an increasingly nuanced and powerful fashion to build its brand.
Opinion •
Complexity is the new normal, says Facebook’s Planning Director, Ian Edwards, as he explores the necessity of communications strategy.
News •
SINGAPORE: Using data effectively is crucial to B2B marketing, offering precision targeting, better customer experience and personalisation at scale, according to experts in the area.