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Opinion •
Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation agency franklyfluent.
News •
Research agency Mintel says there are six trends that will fashion Chinese and North Asian consumer markets this year and beyond, several of which have big implications for food and beverage brands.
News •
Unlike many tech developments, the imminent arrival of 5G promises to be a real game changer for marketers, according to Deloitte Digital’s CMO, not least because they will have more useful data to work with.
News •
A major survey of 10,000 shoppers around the world appears to have come up with a possible answer to breathing life into old-fashioned bricks and mortar retail – the “multisensory” in-store experience.
News •
Search marketing has proved to be very effective for brands, which spend more than $100bn a year here, but they need to rethink how they deploy search spend and how they can use it across the path to purchase, a WARC report suggests.
Opinion •
Neuroscience teaches us that memories don’t exist whole but as little bytes of sensory impulses that need reconstruction.
Article •
Delta Airlines, the air carrier, believes that data can play a central role in helping it stand out in a highly competitive category.
News •
Younger beauty buyers frequently prefer to use digital channels to search for product information, but they are also reluctant to lose the human touch that comes from talking to a sales assistant – and marketers need to resolve this, an ...
Article •
National Geographic, the media organization, believes that the introduction of 5G connectivity could have a powerful impact on its storytelling efforts.
Case Study •
Soft drink brand Pepsi regained brand love in Vietnam by reinforcing its position as a leading brand for youth.
Article •
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Article •
The New York Times, the news brand, is preparing for the next-generation journalism opportunities that will be provided by 5G connectivity.
Case Study •
IHOP, the restaurant chain, used a stunt built for social media and PR to generate buzz and increase sales in the US.
News •
Kumbh Mela is probably the single biggest religious festival in the world, attracting millions of Hindu pilgrims who come to bathe in sacred rivers, and its focus on cleansing and purification has again drawn the attention of marketers of FMCG ...
Case Study •
Sensodyne, the GlaxoSmithKline brand, wanted to celebrate Ramadan with Indonesian people and help them enjoy the sweet food enjoyed during iftar (the meal breaking the fast) with a social media campaign.
Case Study •
Cincinnati Children's Hospital used radio, DOOH and online ads to increase awareness of the effectiveness of its adult heart surgery services in Ohio, US.
Case Study •
Gallup, the pollster and business consultancy, used paid search advertising to increase leads for its workplace solutions in the US.
Opinion •
Anthony Fletcher, CEO of healthy snack brand graze, outlines the key considerations for entrepreneurs and companies looking to get started on DTC.
Case Study •
Universal Studios Singapore used outdoor, social media and Spotify to create a fear of missing out among young people in Singapore, to increase visits to its Halloween Horror Nights event.
Article •
Part of WARC's Marketer’s Toolkit 2019, this report shows why offline experience will matter as much as online customer experience (CX) in 2019.
Opinion •
The 2018 WARC Awards Grand Prix for Innovation went to 7-Second Resumes, a solution that reframed how job-hunters appeal to recruiters.
Article •
Deloitte Digital, the creative digital consultancy, believes that a wave of coming technological innovations could have a huge impact on marketing.
Article •
Part of WARC's Marketer’s Toolkit 2019, this report looks at the trend of in-housing and whether it provides adequate utility for brands.
News •
Nike, the US sportswear giant, has been working to bring its manufacturing process closer to the point of sale, and concurrently adopting a direct-to-consumer strategy with a focus on owning the experience.
Article •
Part of WARC's Marketer’s Toolkit 2019, this report looks at how brands should be treating search and its diversification in 2019.