MMA Smarties, Finalist, Global and Finalist, Indonesia, 2017
This case study explains how Zwitsal, an Indonesian baby products brand, increased its market share and mothers' emotional connection to the brand by using AI to create special moments between them and their babies.
Direct Marketing Association - UK, DMA Awards, Bronze, 2013
This case study describes a campaign by Johnson's Baby, the baby care products brand, which sought to revive its 'baby bedtime' range by demonstrating it understood the impact of sleepless nights on parents.
This paper provides an overview of the global soaps and detergents industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.
Lorna Hawtin and Peter Harris, Institute of Practitioners in Advertising, Best Dedication to Effectiveness & Silver, IPA Effectiveness Awards, 2007
This Silver Award-winning campaign for Original Source bath products aimed to move it away from its 'niche brand' status and increase penetration and market share, without diluting the brand's well-established values.
John Triner and Lorna Pritchard, Institute of Practitioners in Advertising, IPA Area Effectiveness Awards, 1999
In 1997 1001 the carpet cleaning brand found itself under considerable pressure on many sides, notably due to the arrival of an aggressive new competitor (Vanish), growing apathy towards the sector amongst key retailers and consumers who considered the task and subsequently the sector somewhat negatively.