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Case Study

Truth Initiative, a nonprofit tobacco control organization, raised awareness of the tobacco industry’s targeting towards young, low-income groups by launching a campaign at the Grammys in the US.

Case Study

Diverse & Resilient, a non-profit organisation in Milwaukee, launched a new condom brand to educate teens on safe sex.

Case Study

HP, the American technology company, raised awareness of print security as a category and increased B2B sales in Canada through an educational documentary.

Opinion

Fraud is a big problem and the only way we’re going to solve it is by becoming realistic about marketers’ response to fraudsters, argues Richard Kahn.

Case Study

The Metro Manila Development Authority used online and PR to create a campaign to get drivers to pay their traffic violation fines in The Philippines.

Research Paper

This paper provides two case studies that explain how artificial intelligence (AI) can assist the market research industry in finding insights and predicting consumer behaviour.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

Opinion

Malcolm White wonders how more communication went from being the force for good that would bring humanity together, to being something altogether more divisive.

Case Study

Drontal and Advantage, two animal parasite prevention products, increased sales and market share in the UK by devising a campaign that showcased the long-lasting partnership between pets and their owners.

Article

This article introduces a series of articles on marketing public services and creating awareness of a diverse list of issues, including for growing subsectors such as charities.

Case Study

The Truth Initiative strives to protect a new generation of youths who are prime prospects for the tobacco industry, by engaging that audience and reigniting their interest.

Research Paper

This paper explains a project from the UK Government's Home Office to understand and identify the groups most vulnerable to serious and organised crime in order to increase prevention efficiency and reduce crime.

Case Study

This case study describes how safefood, a public food safety and healthy eating body in Ireland, changed the conversation around the use of folic acid with a digital, educational campaign.

Research Paper

This paper describes the ways in which market research has contributed to the success of the SURF Survivors' Fund, the charity that supports survivors of the Rwandan genocide of the 1990s.

Case Study

This case study details the Colombian Police campaign to reduce robberies at Christmas by creating guides on how to avoid thieves, created by real thieves.

Case Study

This case study describes a campaign for States United To Prevent Gun Violence (SUPGV), a US charity, to discourage first-time gun buyers from making the purchase with an experiential and digital campaign.

Case Study

This case study describes how the 'It's On Us' campaign, a cultural movement that fundamentally reframed the conversation around sexual assault on college campuses in the U.S. was launched in direct partnership with The White House.

Case Study

This case study details how the 'It's On Us' campaign, in partnership with The White House, changed the debate around sexual assault in the US.

Research Paper

In this article, Gian Fulgoni, co-founder and chairman emeritus of comScore, shares the insights he gained as a judge reviewing the finalist case studies submitted by companies around the world in competition for the Warc Prize for Social Strategy.

Case Study

This case study explains how the NSPCC, the children's charity, campaigned for a change in the law in the UK.

Article

This article explains how the US advertising industry is responding to the challenge of digital advertising fraud.

Case Study

This case study explains how Crimestoppers, the UK crime fighting charity, increased awareness of the problem of pickpocketing by stealthily placing information leaflets in people's bags and pockets.

Case Study

This case study describes how the Missing Children's Society of Canada (MCSC), a not-for-profit organisation that organises the search and rescue of missing children, developed an alert system that improved rescue rates and encouraged donations.

Case Study

This case study describes a campaign by the Missing Children Society of Canada which asked people to donate their social networks to help raise awareness of the charity and assist in its work of finding missing children.

Case Study

This case study describes how Missing Children Society of Canada, a charitable organisation which investigates the disappearance of children, used social media to increase public awareness and donations.