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Case Study

This case study demonstrates how Failte Ireland, the body responsible for the domestic tourism industry, used advertising to encourage Irish people to spend more of their holiday money on home holidays.

Article

This event report looks at the talking points from the Advertising Association's LEAD 2016 event, examining three key subjects for advertisers right now.

Article

This Company Profile from Euromonitor provides key details and analysis of Avon Products. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the toiletries and cosmetics market.

Article

This Company Profile from Euromonitor provides key details and analysis of Capital One Financial Corp.

Article

This report explores attitudes towards home ownership around the world as more people own their homes or aspire to ownership, and markets have become increasingly intertwined.

Article

This article, taken from the Warc Toolkit 2015, explains why Millennials - people aged around 18-35 years old - should be marketers' chief concern.

Article

This event report explores the growing importance of values in purchase decision making and looks at trends in changing values around the world.

Article

This report argues that banking brands should use content marketing to help build trust in the UK, but it will only work if they deliver useful, high quality and easy to understand content.

Case Study

This case study explains how The Salvation Army, the international Christian charity, grew the number of donors and total donations in the UK during five years of recession.

Article

This article identifies some of the drawbacks of big data, arguing that it should actually be called 'device-based data' and that hybrid approaches are the best way forward.

Article

This Company Profile from Euromonitor provides key details and analysis of Whirlpool Corp, the owner of brands such as Maytag and KitchenAid.

Case Study

This case study explains how Britvic, the beverage company and licencee of PepsiCo products, used a community campaign in the UK to take market share from Coca-Cola during the London 2012 Olympic Games.

Research Paper

This paper describes how an abundance of data is changing the role of market research from collecting the 'most and best data' towards generating valuable insights.

Article

The message from numerous speakers from media agencies and owners at the 2013 Cannes Lions International Festival of Creativity was that advertisers have, to date, been hesitant to fully embrace the opportunities promised by mobile.

Research Paper

This report provides an analysis of the automotive brands that feature in Millward Brown's BrandZ rankings.

Article

This article describes how the co-operative business model is flourishing and what can be learned from the model's success.

Case Study

Pipers, a premium potato snack brand in the UK, was under pressure from copycat competitors and a delisting from a prestigious London retailer.

Article

This analysis is based on the 2012 IPA Effectiveness Awards and looks at the effectiveness of emotional campaigns.

Article

An report from the 2012 Marketing Society conference, featuring presentations from companies including Aviva, WPP, TalkTalk, The Times and McLaren.

Case Study

TV Licensing, the UK body charged with collecting an annual license fee from every TV-viewing household in the country, faced a tough social, economic and technological environment in 2011.

News

LONDON: Perceptions of banks remain highly negative among UK consumers, suggesting the industry has failed to rebuild its reputation following the financial crisis.

News

BRACKNELL: European FMCG companies are relying on promotions to maintain sales, with the region's consumers cutting costs due to adverse economic conditions.

News

LONDON: Internet and TV advertising will provide a boost to global entertainment and media (E&M) expenditure over the next few years, a report from PricewaterhouseCoopers (PwC) has suggested.

Article

The CEO of Grey London chooses 6 books that have influenced him. They are: John Le Carre's Tinker Tailor Soldier Spy; The Glass Room, by Simon Mawer; Our Iceberg Is Melting, by John Kotter and Holger Rathgeber; The Origin of Financial Crises, by George Cooper; Biggles: The Camels Are Coming by Captain WE Johns and Hitch 22, by Christopher Hitchins.

Article

Les Binet and Sarah Carter contend that most people who work in advertising are young, which means many don't have a knowledge of anything that happened beyond the immediate past, and those that do won't mention it in case they appear old.