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News

Grab, South East Asia’s leading ride-hailing and services app, has focused on a hyper-local strategy to drive expansion across multiple markets and category verticals, according to a senior executive at the company.

Article

Visa, the payments company, enhanced various brand metrics in Brazil through a program based around charitable giving.

Article

Grab, South East Asia’s leading ride-hailing and services app, has focused on a hyper-local strategy to drive expansions across multiple markets and category verticals.

Article

Wells Fargo, the financial-services provider, discovered that its brand remained particularly resilient among multicultural consumers following a series of scandals.

Article

As digital entertainment content booms both on desktop and mobile in India, industry players are navigating questions of regulation in the content sphere.

Case Study

Paytm, India's leading digital wallet, strengthened its position and grew its user base by producing a digital lifafa (cash gift) product.

News

Grab, the Singapore-based ride-hailing firm, has joined forces with Mastercard to launch prepaid cards tailored to Southeast Asia, in a move widely viewed as the largest digital payments push in the region to date.

Article

Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.

Article

JPMorgan Chase, the financial-services provider, is taking a nuanced approach to driving success with its marketing.

Article

Discusses the changing approach to brand architecture from brands in Asia.

Article

Discusses the factors to consider when creating the identity of a new brand launch.

Article

FMCG companies are turning to start-ups in their search for innovations; working with Good-Loop, Nestlé was able to address three issues ranging across its advertising and supply chain.

Case Study

Lyft, a ridesharing app, capitalized on the #DeleteUber moment to encourage users to make $7m worth of philanthropic donations.

Case Study

JPMorgan Chase (Chase), an investment bank and financial services company, partnered with NowThis to reach younger consumers and drive brand consideration.

Case Study

Akbank, a bank in Turkey, used Google data to reach its target audience across mobile, which resulted 131% more credit cards applications.

Article

A significant number of Americans are leading double lives when it comes to money; although their lives look normal, privately they are in need of help with money and the emotions around it – and the financial industry could provide this.

Case Study

The Society of St. Vincent de Paul (SVP), a charitable organisation, managed to win the hearts and pockets of the Irish public when donations and trust were at an all-time low.

Case Study

HSBC, a banking and financial services organisation, restructured how it assessed credit card leads by assessing its mobile traffic to provide a more efficient way of attaining high quality leads in India.

Case Study

New payment option Hotlink Cash Online newsjacked a popular internet trend to increase uptake of its payment service among Malaysians.

Article

Foot Locker, the sneaker and apparel retailer, has developed a three-pronged strategy to engage millennials and members of Gen Z.

News

NEW YORK: Last year Google announced a new feature for advertisers called Store Sales Measurement, which gave the company access to around 70% of US credit and debit card data.

Case Study

Emirates NBD, the leading banking group in the MENA region, took an innovative approach to targeting its primary debit and credit card customers in the UAE.

Case Study

Velocity Frequent Flyer, the loyalty program of Virgin Australia, launched a campaign that used the mistake of a fake intern to convince its customers to transfer their reward points over from their bank.

Article

Explores the findings from new research into how technology impacts consumer trust and offers a 12 step trust programme for organisations to follow.

Opinion

The public may be experiencing frustration and disillusionment with the political classes and how they are handling Brexit, but Claire Enders is upbeat about the future for media and advertising.