Case Study
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Cristina Viguera, WARC Media Awards, Entrant, Effective Use of Tech, 2018
The municipality of Arona in south Tenerife used digital in-flight media to promote itself as a destination to tourists from all over Europe.
Case Study
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Ronnie Thomas, Scindya Datt, WARC Media Awards, Entrant, Effective Use of Tech, 2018
HP, the computer company, used augmented reality in a campaign targeting businesses across APAC.
Opinion
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Catherine Barr, January 2019
Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation agency franklyfluent.
Opinion
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Mike Teasdale, January 2019
Neuroscience teaches us that memories don’t exist whole but as little bytes of sensory impulses that need reconstruction.
Case Study
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Anh Vu, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Soft drink brand Pepsi regained brand love in Vietnam by reinforcing its position as a leading brand for youth.
Case Study
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Elizabeth Hartley, WARC Media Awards, Entrant, Effective Channel Integration, 2018
IHOP, the restaurant chain, used a stunt built for social media and PR to generate buzz and increase sales in the US.
Case Study
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Firka Aulia Mahyudi, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Sensodyne, the GlaxoSmithKline brand, wanted to celebrate Ramadan with Indonesian people and help them enjoy the sweet food enjoyed during iftar (the meal breaking the fast) with a social media campaign.
Case Study
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Kavita Acharekar, Nirmal Desai, Prasad Patwardhan, Maitri VJ, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Bajaj Almond Drops, the leading brand in the hair oil market in India, decided to gain market share by setting a new Guinness World Record, which would demonstrate the importance of the traditional habit of hair oiling engagingly and interestingly.
Case Study
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Kristin Bell, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Gallup, the pollster and business consultancy, used paid search advertising to increase leads for its workplace solutions in the US.
Case Study
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Ed Schindler, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Andersen Windows, a windows manufacturer, increased sales of its custom-sized windows in the US through paid search, social and digital ads.
Case Study
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Ivan De Santis, Greta Bottini, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Volkswagen, the German carmaker, launched its T-Roc model on the Italian market through a cross-media campaign.
Article
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Orlando Wood, WARC Webinars, January 2019
Orlando Wood, chief innovation officer at System 1 Group, shares how brands can predict the market share growth associated with advertising over the long-term.
Opinion
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Lucy Aitken, January 2019
The 2018 WARC Awards Grand Prix for Innovation went to 7-Second Resumes, a solution that reframed how job-hunters appeal to recruiters.
Article
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WARC Trends, January 2019
Part of WARC's Marketer’s Toolkit 2019, this report looks at how brands should be treating search and its diversification in 2019.
Opinion
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James Cannings, January 2019
Agency-client co-location has grown in popularity in recent years. MMT Digital’s James Cannings explores why this niche practice is hitting the mainstream in 2019.
News
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09 January 2019
The human brain is simply not clever enough to embrace the complex decisions that marketing will increasingly require, argues a report from Deloitte.
Case Study
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Artyom Khokhlov, WARC Media Awards, Entrant, Best Use of Data, 2018
Dove, the global beauty brand, successfully launched its new dry shampoo product in Russia through high-precision targeting to gain high reach and involvement.
Case Study
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John Obaldo, Loren Saguil, Angelica Banzon, WARC Media Awards, Entrant, Best Use of Data, 2018
Hair care brand Cream Silk used Facebook's propriety clustering algorithm, Mindsights, to create more relevant brand communications and drive functional superiority among its target audience in the Philippines.
Case Study
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Sandeep Joseph, WARC Media Awards, Entrant, Best Use of Data, 2018
Vitamin supplements brand Blackmores grew sales and likeability by supporting the cause against food waste in Malaysia.
Case Study
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Raffaele Natale, Valeria Vairo, Matia Pollastri, WARC Media Awards, Entrant, Best Use of Data, 2018
Polase, Italy's category leader of saline nutritional supplements, used a data- and programmatic-led strategy to optimise brand visibility, relevance and profitability.
Case Study
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Clarysse Estremadura, Steph King, WARC Media Awards, Entrant, Best Use of Data, 2018
Unilever-owned personal care brand Dove employed TV and digital to launch its Baby Dove range, focusing on body wash, in the Philippines.
Case Study
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Elviana Lim, WARC Media Awards, Entrant, Best Use of Data, 2018
Lifebuoy, the world's leading soap brand, created a data-led campaign in Indonesia to raise awareness about the need for handwashing with soap.
News
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08 January 2019
The biggest spenders on out-of-home advertising slots in urban India right now are OTT digital platforms, such as Netflix and Amazon video, according to industry observers.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in content marketing.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the TV industry.
