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Article

This article explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.

Article

This article looks at the problems that have come with the growth of digital word of mouth through social media.

Article

This article presents five rules for effective out of home advertising (OOH), stressing that there is a need to balance digital and static sites to make sure ads are seen by enough people.

Article

This article addresses the current issues facing marketers that use programmatic advertising, based on a study spearheaded by the Association of National Advertisers (ANA) and Association of Canadian Advertisers (ACA).

Article

This article outlines some of the major issues faced by buyers of programmatic advertising, including viewability, fraud and suitable context, and the measures they can take to counteract them.

Case Study

This case study shows how Maybelline, the cosmetics brand, increased brand awareness and sales in Singapore by tapping into women's love for Snapchat selfies.

Article

This article looks at global television adspend, which is expected to fall 2.5% to US$197bn in 2017, due in part to contraction in two of the three largest markets: the US and China.

News

LONDON: As Google comes under intense scrutiny about the placement of ads on inappropriate websites, a new study has increased the pressure with a claim that ads served on commercial TV VoD are cheaper than on YouTube or Facebook.

Article

This event report provides tips for marketers seeking to engage consumers on Snapchat, the mobile messaging app.

News

LAS VEGAS: Brands have an opportunity to make sure the nascent ad market for virtual reality avoids the profound issues facing other forms of digital marketing, a leading executive at Discovery Communication has argued.

Article

This event report outlines how Discovery Communications, the media group, is leveraging virtual reality (VR).

Opinion

Prior to making a purchase online, the chances are you will have been exposed to some form of advertising from that brand – consciously or subconsciously – at some point during the customer journey.

Article

This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.

Article

This article offers guidance and advice on how to select the right format and delivery channel for video ad campaigns, and which metrics to use to measure awareness, engagement and conversions.

Article

This article explores the current writing and thinking on the effectiveness of radio, a medium with inherent persuasive strengths and a track record of strong RoI.

Case Study

This case study sets out how Roku, an online TV streaming service, used digital ads to promote a new product to tech-savvy people in the US.

Case Study

This case study shows how Nutralite, a butter alternative brand, increased sales in India by making innovative use of a 3D hologram in an experiential campaign.

Case Study

The case study describes how OMO, a washing powder brand from Unilever, used a digital campaign to build awareness and brand love, as well as drive sales and position it as a market-leading brand in China.

Case Study

This case study looks at how Small Luxury Hotels of the World, a brand that offers a selection of independent hotels to rival big chains, ran a campaign in the UK and Germany that adopted premium publishers to gain trust among the small target audience.

Article

This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.

News

SINGAPORE/LONDON: The Indian ad market is forecast to expand by 13.0% this year and a further 12.4% in 2017, by when it will be worth INR536.4bn (US$8.0bn), new research has found.

News

LONDON: The Financial Times, which has championed the concept of "engaged time" as a basis for ad sales, hopes to sell such advertising programmatically in the future, a top executive has said.

Research Paper

This article describes the ways in which digital advertising fraud is being committed, as well as outlining how marketers should respond.

Case Study

This case demonstrates how premium American pet food brand CANIDAE created a buzz around the company's launch at Crufts 2015 with the help of the World's First Dog Selfie Mirror.

Research Paper

This article details a winning case study of the Excellence in Pioneering Analytics Innovation award category from the 2015 Genius Awards.