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Article

This Company Profile from Euromonitor provides key details and analysis of Shiseido Co Ltd, the owner of brands such as Clé de Peau Beauté.

Research Paper

SEAT, a car manufacturer, developed a solution using Artificial Intelligence (AI), machine learning and statistics to extract deeper insights from SEAT's global customer satisfaction survey.

News

Media agencies and ad buyers see mobile as the most effective channel to reach and engage users, as well as deliver the best ROI, researchers have found.

News

The iconic US retail brand Sears filed for Chapter 11 protection this week to keep its business afloat, arguing that with some restructuring and less debt, its business could, perhaps, be turned around.

News

Data is offering more insight than ever before into how Indian consumers shop – the challenge for brands is navigating the amount of data and gaining actionable insights from it, according to a senior executive at Indian conglomerate, Aditya ...

Article

Data scientists could overtake brand managers in India’s new era of marketing, according to a senior executive at Indian mega-conglomerate, Aditya Birla.

Case Study

Translink, Northern Ireland's (NI) public transport provider, reversed the decline in passenger journeys by launching 24 distinct promotions across Northern Ireland.

Research Paper

Ambush marketing is more than 30 years old, and its prevalence continues to grow. Recent cases indicate that brands perpetrating ambushes are becoming more creative, but the literature has failed to keep pace, offering scant analysis of the different forms ambushing can take, and the implications it can have and little investigation or consideration from the ambusher's perspective.

Opinion

Innovation and transformation are all too commonly invoked, but what do actual innovation strategies look like? In short, they think about societies, morals, and the technological world that the future will hold.

Article

Innovation is the word of the moment, but most companies want to include it as a pleasing buzzword without understanding what it requires.

Article

Looking into the global future of marketing, its brightest will be more challenged, and have greater influence, in the years ahead.

Article

PepsiCo, the food and beverage manufacturer, has developed a new tool that helps it understand the latest trends taking shape in its categories.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé's pet care brands, including Prurina and Bakers.

Article

Provides key details and analysis of Reckitt Benckiser Group, a multinational consumer goods company, including home care market assessment, surface care, laundry care and automatic dishwashing.

Case Study

Iceland, a supermarket chain, launched the #toocoolforplastics campaign in the UK to raise awareness of its removal of plastic packaging from all own brand products.

Article

This Company Profile from Euromonitor provides key details and analysis of SC Johnson & Son INC, the world’s fifth-largest home care player and the global leader in air care.

Article

This Company Profile from Euromonitor provides key details and analysis of Whirlpool Corp, the owner of brands such as Maytag and KitchenAid.

Article

GoDaddy, the internet services firm, has successfully moved beyond attention-grabbing sexist ads to embrace a brand and corporate strategy that is based around inclusivity.

Case Study

Making its advertising all natural just like its product helped Greenfield Natural Meat Co., the Canadian sustainable meat brand, increase sales and distribution.

Article

This article explores how the balance of trust between businesses and individuals might be changing with digital innovation.

Article

This Company Profile from Euromonitor provides key details and analysis of TUI AG.

Article

Digital transformation can be a nebulous concept but it’s necessary to do despite the difficulty in achieving it.

Article

Looks at the growth of PR and how, crucially, attitudes to the merging of PR and marketing have changed due to the rise of digital communications.

Article

This Company Profile from Euromonitor provides key details and analysis of Wal-Mart Stores Inc, the owner of brands such as Asda and Walmart.

Research Paper

Discusses the implications of gender perspectives in the design and implementation of a glocal business strategy.