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News

CHICAGO: Starbucks, the coffee house chain, is seeking to utilise sponsorship and partnerships to enhance brand love in its home town of Seattle.

Research Paper

A well-established empirical generalization is that brand users are more likely than non-users to recall advertising for the brand they use.

Case Study

Tetra Pak, a multinational food packaging and processing sub-company, increased awareness of the importance of carton recycling in India by launching a program with Mumbai Dabbawallas, a lunchbox delivery service.

News

LONDON: UK banks are failing in their above-the-line efforts to promote themselves as socially responsible organisations, new research suggests, but owned and earned experiences could be a more effective way to achieve a similar outcome.

News

NEW DELHI: Starbucks may have grabbed headlines by banning plastic straws but one Indian state is taking further-reaching action by banning the use of all single use plastics and introducing buy-back schemes.

News

NEW YORK: BlackRock, the asset-management company, has provided a high-profile endorsement for organizations that pursue a clear social purpose by suggesting this type of approach, rightly applied, is critical for long-term growth.

Case Study

Banking brand Emirates NBD created a unique programme to help people with disabilities into employment in the UAE.

Article

BlackRock, the asset-management company, believes it is essential for enterprises to embody a clear sense of social purpose to prosper in the long term.

News

NEW YORK: Citi, the financial services provider, has demonstrated how brands can take a nuanced approach to entering political territory with its introduction of rules that govern the sale of firearms by partners and clients in the retail space.

Case Study

Jumbo, a supermarket brand, increased awareness of the issue of over-fishing parrotfish in the Dominican Republic by removing its own parrotfish stock from its shops.

Article

HP, the technology company, is leveraging the power of purpose as a fundamental component of its strategy in various areas of its business.

News

NEW YORK: Johnson & Johnson, the healthcare company, is increasingly applying its business savvy to corporate social responsibility programs, marking the latest step in its long-term commitment to doing good.

Article

Johnson & Johnson, the healthcare company, is tapping into the power of social purpose to help solve major problems around the world.

Article

Citi, the financial-services provider, introduced a new policy regarding the sale of firearms by its partners, a move that shows the complex issues that brands must take into account when entering the political arena.

Research Paper

Mainstream brands are increasingly introducing environmentally-friendly lines to compete with successful niche "green" brands, but are there unique challenges for mainstream brands that go green? The authors posit that mainstream brands' green offerings can suffer when the environmental-friendliness of the product is promoted through visual cues at the point of purchase.

News

AMSTERDAM: UK food retailer Iceland, working with the PR specialist Weber Shandwick, has won the Platinum SABRE Award for Best In Show at the 2018 SABRE Awards EMEA, with #toocoolforplastics, a campaign that hit an important environmental ...

Case Study

O2, a telephone network provider, launched a campaign in the Czech Republic and Slovakia to raise public awareness of the Velvet Revolution.

Case Study

Hennig-Olsen Is, an ice cream brand in Norway, launched the Polar Race campaign to motivate employees to get in shape in order to reduce sickness absence and improve job satisfaction and employee engagement.

News

GLOBAL: Unilever, the consumer goods giant, launched its Sustainable Living Plan in 2010 and eight years later it appears that its global social and environmental initiative is also delivering solid commercial benefits.

Case Study

The Johannesburg Stock Exchange (JSE), the largest stock exchange in Africa, launched a campaign in South Africa to publicise its Investment Challenge to increase the number of university students and high school learners entering the competition.

News

NEW YORK: Aflac, the insurance company, last night took the Platinum SABRE for Best In Show at the 2018 North America SABRE Awards.

Case Study

Aflac, an insurance company, used PR in the US to showcase its commitment to corporate social responsibility.

Case Study

Estée Lauder Companies, a manufacturer and marketer of prestige skincare, makeup and fragrance, launched a campaign to celebrate the 25th anniversary of its breast cancer awareness campaign in North America.

News

CINCINNATI: Procter & Gamble, the FMCG business, claims to have achieved many of its 2020 environmental sustainability goals, and has announced new, broad-reaching goals for 2030.

Case Study

E-commerce platform eBay used a social media campaign to achieve significant positive change in how it is perceived by US and UK youth.