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Article

This article describes the ways in which brands, such as Hyundai and NASCAR, have successfully interlaced environmental messages into their marketing.

Research Paper

This report explores how Latin American companies are addressing product challenges in the region, and how they are responding to increasing consumer consciousness.

News

LONDON: Consumers in the UK now regard corporate governance and citizenship as more important to a brand's reputation than innovation, leadership or performance, a new report has found.

News

NEW YORK: The iconic charging bull statue in New York's financial district now faces a new statue of a "fearless girl", which was placed opposite it on the eve of International Women's Day to highlight gender inequality on corporate boards.

Article

This article examines the future of the web and the way in which it is being pulled in two very different directions, and how marketers should respond to this.

Case Study

This case study shows how Always, the feminine hygiene brand, used a social video strategy to build relevancy with girls.

Case Study

This case study describes how Liberty Insurance established a new brand in the highly competitive Irish insurance market by focussing on values.

Article

This article assesses the similarities and differences between the most valuable brands in China and Latin America, based on data from Millward Brown's BrandZ studies.

Research Paper

This paper describes how market research techniques were applied to measure quality of life in Thailand, and how findings were applied to improve quality of life.

Research Paper

This paper summarises some of the key experiences to have come out of India as it marks its 15th anniversary of the introduction of TV peoplemeters.

News

NEW YORK: Major brand owners from the US have fallen behind their international rivals in many of the areas defining corporate transparency, a report has argued.

News

NEW YORK: Major firms like PepsiCo, Procter & Gamble and Hewlett-Packard have all seen increased interest from activist investors, which can yield huge pressure for change if performance dips.

Case Study

Electrolux wanted to make vacuum cleaners from 100% recycled plastic, but could only manage 70% because of a worldwide shortage of recycled plastic.

Article

A growing body of study worldwide is devoted to the measurement of human happiness in addition to the traditional economic metrics, such as GDP.

News

SYDNEY: Companies in Australia and New Zealand believe that challenges relating to their brands and image are the main risks they are currently facing, a study has shown.

Research Paper

Developed in response to the new challenges of the social Web, this study investigates how involvement with brand-related user-generated content (UGC) affects consumers’ perceptions of brands.

News

TOKYO: Consumers in Japan hold the most favourable views of brands with strong innovation credentials, a study has found.

News

BEIJING: Tingyi, China Telecom and Ping-An are all among the "most promising" companies that are based in China but boast considerable international potential, according to a new report.

Article

The opportunity for women in the marketing and advertising community to earn a place in the boardroom is still relatively untapped, but several recent initiatives should make it easier.

Article

In this interview with Narayana Murthy, Chairman Emeritus of Infosys, Murthy discusses the role of entrepreneurs in India and the future of Indian business as it looks abroad.

News

NEW YORK: Unilever and Southwest Airlines are among the major brand owners setting new standards in the areas of sustainability and corporate governance, a report has argued.

Research Paper

Social media have grown into a powerful marketing communications tool in the global economy. Marketers dedicate their time and resources to build trust and rapport with consumers through social media, yet a dearth of academic research addresses their use of Twitter.

Case Study

The INPES (The National Institute for Prevention and Health Education) wanted to encourage men and women in France of all sexual orientations and aged between 18 and 50 to ask their GP for a HIV test.

News

NEW YORK: Google is the company consumers around the world believe has the best reputation, new research has revealed.

Article

This paper provides an overview of the global management consulting services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.