Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

167 results found
Sort by

Case Study

This case study shows how Wellcome, a scientific research charity, used a commercial approach to launching its new science education platform and successfully gathered interest from teachers in the UK.

Case Study

24 Hour Fitness, a gym brand, integrated multiple technologies to increase lead generation and new member sales in clubs in Los Angeles and San Francisco.

Case Study

This case study describes how Umniah, a mobile telecoms operator based in Jordan, used press and radio to launch its mobile wallet and boost its innovation credentials.

Article

This event report outlines how Watson, IBM's cognitive-computing platform, can help enhance various aspects of marketing.

Case Study

This case study shows how DNB, a financial services brand, increased brand awareness in Lithuania by using a local news story to engage its audience in a more humorous way.

Research Paper

Resonant advertisements—which employ a twist or deviation to create multiple meanings—commonly are used by marketing practitioners.

Article

This article outlines some essential guidelines for marketers to ensure that programmatic reaches its full potential, by changing the way they plan, ensuring specialist teams are in place, and helping give the client sufficient understanding of the promises of the technology.

Research Paper

This article examines the opportunities and risks specific to digital engagement due to the prolific number of people with multiple social media accounts.

Research Paper

This paper describes a UK research project for Twitter, the social platform, to explore its impact on culture and language, analyse the nature of a good tweet and provide support for brands using its service.

Research Paper

This paper describes a UK research project for Twitter, the social network; it examines the impact Twitter has had on language and culture and vice versa, to help brands better engage with its audience.

Research Paper

This paper discusses how alternative models for storytelling can be deployed to help organisations more effectively engage with and act on consumer insight; it's illustrated by a UK project undertaken for Walgreens Boots Alliance, the pharmacy group.

Article

This article argues that marketers should not view e-commerce and brick-and-mortar as distinct and separate - using the example of US fashion retailer Kenneth Cole, it shows that consumers expect a seamless experience.

News

SAN FRANCISCO: Generation Z may prefer phones to TV for viewing video content, but their choice of what to watch is significantly swayed by headlines, according to new research.

Opinion

Programmatic is a term surrounded by noise. It goes along with persistent calls for more data, and more insight from across the industry.

News

LONDON/DUBLIN: Paddy Power, the Irish bookmaker, is building its brand and achieving impressive levels of engagement with its predominately male customers by using comedy and mischievous stunts in its real-time content strategy.

Article

This event report describes how Paddy Power uses 'fearless provocation' to inform its unique tone of voice and capitalise on the benefits of real-time content marketing.

News

NEW YORK: When reproducing marketing content in another language a good translation is clearly vital, but marketers should aspire to more than simple accuracy since achieving the right tone of voice can significantly boost brand metrics.

Article

This article is based on an interview with Keith Reinhard, DDB Worldwide's Chairman Emeritus, and discusses many of the fundamental questions now facing the advertising industry.

Article

This article describes the increasingly complex and important nature of personalisation in the digital age.

Case Study

This case study explains how the Swedish Part Model (SPM), a Swedish business organisation mediating between trade unions and employers, successfully raised brand awareness among young professionals by mixing music and social media.

Article

This article explains how marketers can best adapt their strategies to appeal to the 50+ consumer, a growing demographic.

Case Study

This case study details how Kirklees council created a brand, Comoodle, a resource sharing platform, to further their bid for Michael Bloomberg's The Mayors Prize for solutions to complex challenges in city life.

Case Study

This case study explores how the UK delivery service Collect+ evolved their brand into a more credible proposition that allowed them to communicate with consistency and confidence.

Case Study

This case study describes how Virgin Media initiated a programme of behavioural frameworks and coaching materials to deliver a branded experience with remarkable results.

Article

This article lists three key attributes brands need to build quality content: creative excellence, expert knowledge and search engine optimisation.