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Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Research Paper

Reckitt Benckiser, a British multinational consumer goods company, needed to launch the Global Sex Survey for its condom brand Durex by using research to make it sensitive and accessible to all genders, sexualities and regions.

Case Study

Indian condom manufacturer Kohinoor re-launched under Durex with a new product portfolio to generate brand awareness.

Case Study

Masti Condoms used a TV-led campaign in India to refresh its image and boost share in a valuable market.

Case Study

Condom manufacturer Durex grew sales and awareness in India by launching a new product, Durex Air, to address problems with the condom category in general.

Article

Explores conventional drivers of change and the impacts of our new deregulated and fluid demographics.

Article

Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2018 WARC Awards.

Case Study

U by Kotex (UbK), a feminine care brand, overtook market leaders in Australia by straying away from femcare advertising clichés and embracing its own lack of importance in the lives of its consumers.

Article

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2018 WARC Awards.

Case Study

U by Kotex (UbK), a feminine hygiene brand, produced a TV and social campaign in Australia that broke category conventions by showing that women can achieve cool things, whether they're on their period or not.

Case Study

The AIDS healthcare foundation (AHF), a global nonprofit provider of HIV prevention services, launched a campaign in India to promote its Free Condom Store by producing a social experiment video.

Case Study

Manufacturer of protection products Ansell used thumb-first thinking to drive sales and build a brand tonality between its two condom brands in Brazil and the US.

Case Study

Trust, a condom brand, used podcasts and social media to connect with young people and increase sales in Kenya.

Case Study

Sultan, a condom brand, launched a campaign in Finland to increase brand awareness and preference among young consumers.

Gunn Report

Looks into which Asian campaigns, along with the agencies that have worked on campaigns in the region, have performed best over the past year.

Case Study

Contraceptive brand i-can used social media to change the male narrative on contraceptive choices and drive visitors to its website in India.

Case Study

Condom brand Durex launched a celebrity-driven campaign to challenge cultural taboos in India.

Research Paper

Market research looked into how consumers feel their genders are represented by brands in Latin America, at a time when gender roles are changing and stereotypes are being debated and questioned in society.

Case Study

Diverse & Resilient, a non-profit organisation in Milwaukee, launched a new condom brand to educate teens on safe sex.

Gunn Report

The Gunn Media 100 is an annual ranking of the world’s most awarded advertising and marketing campaigns in media competitions around the world, and the companies that created them.

Gunn Report

Contains the creative for the 'The Family Way' campaign for Seem Sperm Testing Kit by the agency Dentsu Y&R in Japan.

News

DELHI: The government of India has advised television channels to restrict the times at which condom ads can be shown, saying contraceptive commercials “could be indecent/inappropriate for viewing by children”.

Case Study

Durex, a condom brand, created ‘Do Not Disturb’, a mini-documentary on YouTube that filmed couples on holiday without their digital devices to associate the brand with couples connecting emotionally.

Case Study

Ansell, a global leader in protection solutions, built brand equity of its sexual wellness products in Brazil and the USA through a campaign going against preconceived notions of sexuality.

Case Study

Durex, the condom brand, increased usage among young people in India by launching a more discreet product.