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Article

This article explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce;' while it is a hit in China, consumers in other parts of the world remain concerned about privacy.

Case Study

This case study describes how Garnet Hill, a US retailer, created a mobile studio to provide an experience to customers, capable of reviving both the brand and the OOH media platform.

Case Study

This case study describes how Bupa, a private healthcare insurer, reduced lapse rates and increased customer engagement in the United Kingdom.

Case Study

This case study describes how Continental, a tyre manufacturer, increased sales of tyres and engagement in the United Kingdom through a promotional offer.

Article

This report summarises the Turkish responses to Warc's EMEA mobile marketing survey, conducted on behalf of the Mobile Marketing Association to assess how advertisers and agencies are using, and planning to use, mobile in their marketing.

Research Paper

This report summarises the findings of Warc's latest mobile marketing survey, conducted across the Middle East on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Case Study

This case study shows how Narellan Pools, a pool-building brand, used in-depth data mining to source the main drivers for pool purchasing in Australia and increase its sales.

Research Paper

This paper seeks to respond to the data scientists now providing many of the insights, suggesting that the best way forward is to fuse both survey-based insights with data science.

News

LONDON/BERLIN: Programmatic is expected to account for nearly three-quarters (70%) of the UK digital display market this year and further growth is anticipated, according to eMarketer.

Case Study

This case study covers a campaign from Narellan, one of Australia's largest pool builders, that leveraged first and third-party data to identify the tipping point from consideration to sale, increasing leads and sales.

Article

This report summarises the findings of Warc's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Article

This article provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; it affects publishers' business models and is reaching crisis point.

Article

This event report details why Chinese chat app WeChat's payment functionality is at the heart of the mobile revolution in China and how the app's big data capabilities can add value to advertisers.

Article

This edited extract from the IPA Social Works project summarises the key lessons in measuring the effectiveness of social media.

Article

This article explores the implications for brands of the rise of the omnichannel consumer, and suggests ways advertisers can improve their consumer targeting.

Article

This article discusses 'buy buttons', which are spreading rapidly across websites and mobile apps, and making it easier for people to buy products.

Article

This Company Profile from Euromonitor provides key details and analysis of Natura Cosméticos SA. Included is a strategic evaluation with key facts about the Brazilian company, competitive positioning against comparative brands, and assessment of its position in the Toiletries and cosmetics market.

Article

This article posits that we can learn much from the plot of the movie The Truman Show about how to use consumer data positively, and argues that advertisers need to recognise the importance of individuality, understand how consumers interact with each other, and creatively empower them by sharing their data with them.

Article

This event report looks at how marketers can use an understanding of the consumer’s subconscious mind to both refine ads at an early stage of development and also to build brands in the longer term.

Opinion

This post is by José Luis Valdivielso, COO Affiperf Espana Latam. He spoke at the LATAM Festival of Media in Miami and regularly visits Latin America to promote the benefits of programmatic.

Opinion

This blog by Emma Lane, Senior Research Executive at MEC, explores consumers' attitudes to targeted communications, data and privacy following MEC UK's Project Slipstream venture.

Article

This article examines how the growth in the digital network will affect the development of technological hardware and suggests opportunities for brands to connect with consumers.

Case Study

This case study explains how J Jill, a women's clothing retailer, targeted female baby boomers in the US in this integrated relaunch campaign.

Article

This paper looks into how marketers are practising programmatic buying of advertising, and outlines the issues that are contributing to the "programmatic everywhere" opportunity - across media channels, vertical industries and functional disciplines.

Article

This white paper presents a snapshot of how industry constituents are currently practicing "programmatic" and explores the dynamics of this transformation within the digital media ecosystem.