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News

Spending by consumers in the world’s second-biggest economy was up 6.2% last year, official figures show, but this growth was overshadowed by the slowdown in the country’s GDP figures for the fourth quarter of 2018.

News

A campaign by Energy BBDO for the National Safety Council in the US to raise awareness of prescription opioid overdose has won the Grand Prix in the Effective Use of Tech category in the 2018 WARC Media Awards.

Article

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

Article

This Company Profile from Euromonitor provides key details and analysis of Shiseido Co Ltd, the owner of brands such as Clé de Peau Beauté.

Article

This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have an impact indirectly.

Case Study

Clear Shampoo launched its Real-Time Multi-Screen Sports Sync campaign in the Philippines for its hero variant, Clear Men Anti-Dandruff Shampoo, Cool Menthol Sport.

Opinion

Americans continue to adopt—and spend on— technology in ways that were unimaginable a decade ago. That trend is causing tectonic shifts in media consumption and power.

Opinion

Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation agency franklyfluent.

Case Study

IHOP, the restaurant chain, used a stunt built for social media and PR to generate buzz and increase sales in the US.

News

Kumbh Mela is probably the single biggest religious festival in the world, attracting millions of Hindu pilgrims who come to bathe in sacred rivers, and its focus on cleansing and purification has again drawn the attention of marketers of FMCG ...

Case Study

Universal Studios Singapore used outdoor, social media and Spotify to create a fear of missing out among young people in Singapore, to increase visits to its Halloween Horror Nights event.

Article

Global strategies, campaign updates and trends in newspapers.

Case Study

Vitamin supplements brand Blackmores grew sales and likeability by supporting the cause against food waste in Malaysia.

Article

Global strategies, campaign updates and trends in augmented and virtual reality.

Case Study

Unilever-owned personal care brand Dove employed TV and digital to launch its Baby Dove range, focusing on body wash, in the Philippines.

Case Study

Sports-themed food-and-drink brand Gatorade joined forces with digital media and entertainment company Refinery29 to target teen female athletes in the US with a digital and social media campaign.

Article

Global strategies, campaign updates and trends in cinema.

Article

Global strategies, campaign updates and trends in the TV industry.

Article

Global strategies, campaign updates and trends in social media.

Article

Global strategies, campaign updates and trends in the out-of-home market.

Article

HSBC, the financial-services provider, used an innovative, customer-facing robot to drive various core metrics at its flagship branch in New York City.

News

Major travel brands such as TUI are pushing ahead with a New Year marketing blitz, in defiance of fears over Brexit.

News

UK consumers who stick with their existing brand in five markets are overpaying by £4bn a year as companies charge them higher prices than new customers, according to an investigation by the Competition and Markets Authority (CMA).

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Article

This viewpoint encourages marketers to adapt to and embrace the changes that can be brought about by Artificial Intelligence (AI).