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Research Paper

This paper examines whether audio responses in surveys can be used to detect subconscious responses to questions in the Indian market.

Article

The article outlines how Unilever invested in a year-long consumer tracking project to monitor its core target demographics during Indonesia’s 2015 economic downturn, and offers practical advice for marketers.

News

BERLIN: Some of the largest publishing companies in Germany are joining forces to pool consumer data across a shared exchange as they seek to ramp up their challenge to US tech giants Google and Facebook.

Research Paper

This paper outlines a tracking study that adapted to device preferences in order to be future-ready, and reflect the reality of beverage consumption in Japan.

Research Paper

This study investigates whether it is the case that representativity is undermined if personal computer, tablet and smartphone respondents differ in socio-demographic characteristics and display different survey completion rates.

Research Paper

Double jeopardy is one of the most important empirical patterns of consumer brand purchase behaviour.

Research Paper

This paper reveals some of the insights gained from a study that used a mobile instant messaging app (WeChat) to collect consumer data in China.

Article

Admap's Online Research Buyers' Guide 2015, sponsored by Research Now, features the online panel research services offered by a range of different suppliers.

Article

This event report outlines three key ways that marketing research is failing brands, largely due to problems regarding consumer panels.

Article

This best practice guide covers search and social data, which are increasingly being used to drive insights for communications planning across channels.

Research Paper

This paper describes the thinking behind, the ambitions for and the challenges faced in developing an actionable and differentiated approach to generating and leveraging insights at Pernod Ricard, the alcoholic drinks company.

Article

This report investigates changes in the health and wellness sector in the United States.

Article

This article from the Admap Media Planning Toolkit discusses the importance of insight in a world of big data and provides guidelines for developing insight capability.

Research Paper

This paper places the opportunity of mobile research in the context of other research methods, analysing mobile research's accuracy, representativeness and how it compares to other collection methods.

Article

This article describes how econometrics modelling can be used to substantiate claims of advertising having a longer-term impact on sales.

Research Paper

This paper discusses the impact of big data, arguing that if used correctly it can have a positive impact, but that there are a number of perils which may not be apparent.

Research Paper

Brand pages on social networking sites (SNSs) have become the key platform where consumers interact with brands.

Article

This paper looks at how marketers can meet the needs and demands of the ageing population in China, where 36% of the population is forecast to be 55 years old and above by 2030.

Research Paper

AOL, the internet service provider, describes its proprietary consumer panel in the US, AOL Listens, which uses panel surveys for research purposes.

Research Paper

Data-integration techniques can be useful tools as marketers continue to improve overall efficiency and return on investment.

Research Paper

This paper describes how Symrise, the flavour and fragrance producer, was looking for new ideas and business opportunities for its Mint business line.

Article

This report examines the purchasing attitudes and behaviours of consumers in China's fastest growing cities - Tier 2 and Tier 3 - during the shopping festivals of the Golden Weeks: Spring Festival or Chinese New Year, and also Labor Day in the spring and National Day in the autumn.

Research Paper

This paper discusses the results of an opinion poll conducted after the first democratic Constituent Assembly election in Tunisia which followed the Arab Spring political revolution.

Research Paper

This paper outlines the collaboration between international media company Haymarket and COG Research.

Research Paper

It has been claimed that the user profiles of directly competing brands seldom differ. This surprises many in marketing, leading to some doubts about the validity of the claim.