Article
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Euromonitor Profiles, August 2018
This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.
Article
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Low Lai Chow, Event Reports, Digital PR Strategies Conference, July 2018
Circles.Life, a telco challenger brand in Singapore, has put PR, out-of-home and viral stunts at the heart of its brand marketing.
Article
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Euromonitor Strategy Briefings, July 2018
A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.
Gunn Report
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Paul Bichler, Daniel Lobaton, Gunn Insights, June 2018
Tide laundry detergent grew consumer loyalty in the US by hijacking popular and traditional ads with the message that if there are cleans clothes, it’s got to be a Tide ad.
Research Paper
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Savannah Wei Shi, International Journal of Market Research, Vol. 60, No. 3, 2018, pp. 288-303
Many crowdfunding platforms allow developers maximum flexibility in terms of the number and types of rewards offered in a project.
Case Study
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SABRE Awards, Gold, Fashion And Beauty, Africa, 2018
Gillette, a razor brand, retained its market share and increased consumer loyalty by creating an influencer and social campaign in Kenya.
Article
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Euromonitor Profiles, April 2018
This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.
Article
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WARC Best Practice, February 2018
Explores current thinking and writing on the topic of choosing a brand name, an identity and a strategic point of departure for the brand if done right.
Article
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Dominic Twose and Polly Wyn Jones, WARC Best Practice, January 2018
Defines what brand consideration is, what generates it and how this may move over time, alongside a look at a large scale exercise by Kantar Millward Brown exploring the relationship between survey measures and sales.
Article
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Euromonitor Profiles, January 2018
This Company Profile from Euromonitor provides key details and analysis of Mary Kay Inc.
Article
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Euromonitor Profiles, January 2018
This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.
Article
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Dan Calladine, WARC Exclusive, January 2018
Ten media and technology trends and their implications for brands, including e-commerce, loyalty, Chinese influence, voice, blockchain and smart cities.
Research Paper
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Angeline Close Scheinbaum, Russell Lacey, and Ming-Ching Liang, Journal of Advertising Research, Vol. 57, No. 4, 2017, pp. 410-421
Because event sponsorship has been used widely as a means to communicate corporate social responsibility (CSR), managers evince interest in the interplay among events, sponsorship, and CSR.
Case Study
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Integrated Marketing Communications Council Europe, Gold, 2017
Kinder, a chocolate brand, successfully increased brand performance in the Czech Republic and Slovakia by showing mums that it believes in their children as much as they do.
Article
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Euromonitor Profiles, October 2017
This Company Profile from Euromonitor provides key details and analysis of Discover Financial Services.
Research Paper
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Azize Şahin, Hakan Kitapçi, Erkut Altindağ and Mehmet S. Gök, International Journal of Market Research, Vol. 59, No. 6, 2017, pp. 707-724
This study examines the impacts of brand experience (BE) and service quality (SQ) on behavioural intentions (BI) via brand trust (BT) by developing an empirical model, building on recent advances in service quality and assessing relationships between brand experience, service quality and brand trust.
Article
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Euromonitor Profiles, October 2017
This Company Profile from Euromonitor provides key details and analysis of ASOS, the online fashion and beauty store.
Article
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Zachary Anesbury, Luke Greenacre, Amy L Wilson and Ava Huang, International Journal of Market Research, Vol. 60, No. 1, 2018, pp. 14-31
This paper describes the patterns discovered in fruit and vegetable buying behaviour in the United States and India.
Article
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Euromonitor Profiles, October 2017
This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.
Case Study
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European Association of Communications Agencies, Finalist, 2017
Kinder, a chocolate brand, successfully increased brand performance in the Czech Republic and Slovakia by showing mums that it believes in their children as much as they do.
Case Study
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PMAA Dragons of Asia, Gold, Dragons of Malaysia, 2017
Convenience store chain 7-Eleven enhanced its BYO Cup Day event in Malaysia to last longer and feature more social interactions.
Case Study
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Direct Marketing Association - US, Runner Up, Best Use of Email, 2017
Purina, Nestle's corporate pet food brand, launched a direct mail campaign in Italy to create more personalised interactions with its customers and obtain more valuable client data.
Research Paper
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Joowon Lee and Dong-Hee Shin, Journal of Advertising Research, Vol. 57, No. 3, 2017, pp. 272-282
Giving free game items to mobile users through in-app reward advertisements could generate a sampling effect and increase the probability of users making in-app purchases.
Research Paper
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Raquel Sánchez-Fernández, David Jiménez-Castillo and Angeles Iniesta-Bonillo, International Journal of Market Research, Vol. 59, No. 5, 2017, pp. 671-690
The study described here develops a perceived value model, from the alumni's perspective, to determine the sources of economic value universities must focus on to enhance satisfaction, organisational image and identification.
Article
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Euromonitor Profiles, August 2017
This Company Profile from Euromonitor provides key details and analysis of Amazon.com. Included is a strategic evaluation with key facts about the US company and competitive positioning against comparative brands in the retail market.
