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News

NEW DELHI: Starbucks may have grabbed headlines by banning plastic straws but one Indian state is taking further-reaching action by banning the use of all single use plastics and introducing buy-back schemes.

News

LONDON: The mass marketing model is at something of a crossroads with agencies in danger of becoming simply arms-length ‘vendors’, according to an ex-planner who advocates greater focus on distinctive assets and more analytical rigour.

Article

As big advertisers bring more activities in-house, agencies are in danger of becoming arms-length ‘vendors’, focused on a narrow set of activities, with their income mandated by procurement functions, so where are the big brand ideas going to come from that support the old mass marketing model, and will planning be involved?

News

BEIJING: China’s increasingly wealthy and health-conscious consumers helped to drive rapid growth in the country’s fast-moving consumer goods (FMCG) market in 2017.

Article

Provides key details and analysis of Reckitt Benckiser Group, a multinational consumer goods company, including home care market assessment, surface care, laundry care and automatic dishwashing.

Article

Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.

Opinion

Joanne Lao is CEO, TBWA Greater China and is judging the 2018 WARC Prize for Asian Strategy. Here, Lucy Aitken, Managing Editor, Case Studies, talks to her about how China is rewriting the rule book for retail and tech and why Chinese millennials are such a powerful economic group.

News

SINGAPORE: Asia’s beverage industry is undergoing rapid and exponential growth and this offers Coca-Cola the opportunity to put a Coke “within a click’s reach of desire”, the company’s CEO has said.

News

GLOBAL: Personalisation and artificial intelligence are two elements of the online retail experience that are expected to transform food and grocery shopping over the next five years, according to a new worldwide study.

Opinion

Ideal ideas are not original but variations of a form, marrying innovation and immediacy to different frameworks.

Case Study

APM Terminals Bahrain, a multi-purpose facility for domestic cargo, launched a campaign in Bahrain to highlight the company's business continuity plan and makeshift operating solutions throughout the recovery phase.

Case Study

Henkel Slovensko, a chemical and consumer goods Company, launched a campaign in Slovakia to increase company talent.

News

GLOBAL: Unilever, the consumer goods giant, launched its Sustainable Living Plan in 2010 and eight years later it appears that its global social and environmental initiative is also delivering solid commercial benefits.

Case Study

P&G, a multi-national consumer goods corporation, launched its My Black is Beautiful (MBIB) community-building program in the US by creating a short film that highlights conversations that black parents have to have with their children about bias.

News

CAMBRIDGE, MA: In the not too distant future, consumers will rely to a significant extent on AI assistants, with brands having to shift their efforts from building consumer relationships to optimizing their positions on AI platforms, according to ...

Research Paper

Discusses how PepsiCo, a multinational food, snack, and beverage corporation, developed PEPFlix, an internal analytics platform in Colombia, and provides key learnings behind its implementation, with special emphasis on AI and machine learning in a consumer goods company.

Research Paper

Quilmes, a beer brand in Argentina, wanted to relaunch its product and conducted research to investigate the most effective methods of doing so.

Research Paper

Unilever Argentina, a consumer goods company, created The Thermometer to understand people and their consumption behaviours during turbulent times.

Article

Procter & Gamble, the consumer goods giant, has been at the forefront of driving change in the digital-marketing space, and has further ambitions to pursue in this space.

News

KUALA LUMPUR: Counterfeiting is rife in Asia and no longer affects just high-end brands, but now extends to any product with a logo, a leading representative from the Organisation for Economic Co-operation and Development (OECD) has warned.

Article

This Company Profile from Euromonitor provides key details and analysis of Costco Wholesale, the largest membership-only warehouse in the US.

Article

Looks at the history and evolution of Market Leader in response to the marketing industry.

Research Paper

Research is ongoing about how investment in paid media and digital owned media drives changes in brand sales.

Article

This Company Profile from Euromonitor provides key details and analysis of Inter IKEA Systems BV.

Article

This article explores the impact of the rise of private label brands on retailers and traditional consumer goods' manufacturers.