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Article

Some audiences – especially young people – are migrating to video-on-demand services from their tradtional TV broadcasters, and this offers challenges (consistent measurement) and opportunities (VOD-specific commissioning) for media owners.

Article

Provides an overview of how marketers can co-ordinate multiple media channels to amplify the impact of each and increase effectiveness.

Article

China is leaping ahead in many aspects of tech-driven brand experience, but still lags behind in voice technology.

Article

Changes in clients’ structure and in-house functions have transformed the relationship between client and agency planner.

Article

It appears that many clients are not taking creative agency planning capabilities as seriously as they are the rise of data and digital services, even though a recent IPA report underscored the value that clients place on optimisation and measurement, revealing that a huge value is placed on strategy.

News

LONDON: More than a month since the European Union’s General Data Protection Regulation (GDPR) was introduced, new research suggests that up to 90% of ad tech companies could be denied access to consumer data in a worst case scenario.

Article

Explores how the way brands think about customer experience (CX) is changing as they compete hard for customers’ attention in an omni-channel world with more consumer touchpoints.

News

LONDON: An independent review into the state of high-quality journalism in the UK has released evidence that overall press industry revenues have declined by more than half over the past decade.

Opinion

Thanks to technology it’s possible to understand media in new ways. And if you can pull the different strands together, says Frances Ralston-Good of Hearts & Science, you can develop new consumer insights.

Article

Explores how the Twentieth Century Fox film studio drove ‘attentive reach’ by incorporating elements of storytelling into its online promotional activity for a new release.

News

GLOBAL: Agencies may be asked to create an emotional ad, but without an accompanying motivating message the impact on sales will be random, according to an industry figure.

Article

Heineken harnessed data to explore the micro-moments and consumer behaviours that drove their UEFA Champions League campaigns.

Case Study

Libresse, a brand of feminine hygiene products, increased value share by launching Vagina Varsity, an email campaign that taught women in South Africa about their reproductive health.

Opinion

Joanne Lao is CEO, TBWA Greater China and is judging the 2018 WARC Prize for Asian Strategy. Here, Lucy Aitken, Managing Editor, Case Studies, talks to her about how China is rewriting the rule book for retail and tech and why Chinese millennials are such a powerful economic group.

Opinion

A business model which relies on hoovering up huge amounts of personal data from consumers is under threat from GDPR and the Cambridge Analytica revelations.

News

DHAKA: Adspend is moving towards digital in Bangladesh and e-commerce is growing fast as half of the country’s young population use the internet and most of them do so via mobile.

Research Paper

This article generalizes the well-known negative binomial distribution (NBD) theory to attendance behavior at sporting events.

Article

Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.

News

BALI: TV is the perfect partner to digital media in the second-screen world, especially in the Asia-Pacific region, according to research from Kantar.

Article

Emotions are a physiological response to something we experience or anticipate and our brain continuously tries to make predictions about the world around us in order to survive.

Article

This book by Richard Shotton presents 25 behavioural biases that influence everyday decision-making and, with its comprehensive scope, aims to make behavioural unpredictability much easier to navigate and negotiate.

Article

New research from Kantar indicates that even in a multi-screen world, it’s TV – which remains popular and influential - that can enhance the digital media experience.

Research Paper

OMD, an integrated communications agency, launched a campaign across Europe to better understand consumers' perceptions of artificial intelligence (AI).

News

SE ASIA: Consumer behaviour changes during Ramadan, from what is searched for online (and when) to what is bought, and marketers need to adapt their strategies accordingly.

Opinion

With GDPR, and the possibility of ePrivacy, the digital advertising landscape will be forced to change.