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Case Study

Diverse & Resilient, a non-profit organisation in Milwaukee, launched a new condom brand to educate teens on safe sex.

Article

Offers tips and case studies on effective content marketing for rural audiences in India, addressing story-telling, online video and finding success on a low budget.

Article

As online content becomes a core brand platform in India, marketers must understand local media consumption habits, be useful and think long term to build brand love.

News

DELHI: The government of India has advised television channels to restrict the times at which condom ads can be shown, saying contraceptive commercials “could be indecent/inappropriate for viewing by children”.

Case Study

Durex, a condom brand, created ‘Do Not Disturb’, a mini-documentary on YouTube that filmed couples on holiday without their digital devices to associate the brand with couples connecting emotionally.

News

SINGAPORE: User experience is playing an increasingly important role in brand differentiation for Asia’s marketers, with branded utility a particular point of focus, according to an analysis of more than 180 campaigns from across the region.

News

SINGAPORE: Television remains the most popular lead media for advertising campaigns across Asia, but it is not necessarily the most effective, according to a new WARC report.

Article

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2017.

Case Study

Ansell, a global leader in protection solutions, built brand equity of its sexual wellness products in Brazil and the USA through a campaign going against preconceived notions of sexuality.

Case Study

Durex, the condom brand, increased usage among young people in India by launching a more discreet product.

Case Study

Indian truck-maker Tata Motors used trucks as an advertising medium to launch a brand of condoms aimed at truckers.

Case Study

Condom brand Skore used TV, digital and events to redefine the category narrative and boost sales in India.

Case Study

Zivame, a lingerie brand, increased sales among Indian women by developing a discreet online sales platform.

Case Study

Durex, a condom brand, launched its 'Orgasm for all' campaign in Spain, to promote its new 'Intense Orgasmic Gel' product by getting the coldest woman on earth to reach orgasm: SIRI.

Case Study

Yasmin, a contraceptive pill brand, increased sales in China by educating young people about safer sex in a country where the subject is taboo.

Case Study

Durex, a condom brand, launched a social media campaign across Africa to increase brand awareness.

Case Study

Durex, a condom brand, launched its Durex Jeans Campaign in India to engage millennials and promote its new Durex Jeans product by making audiences believe they were launching their own line of jeans.

Case Study

This case study explains how Maybelline New York, a cosmetics brand, launched its new lipstick in China with a livestream on the leading mobile purchase platform, Taobao.

Case Study

Taiwan’s Center for Disease Control used an influencer strategy and PR to raise awareness of HIV and increase the number of people in Taiwan getting tested.

Article

This Company Profile from Euromonitor provides key details and analysis of Church & Dwight Co, the owner of brands such as OxiClean, Xtra and Arm & Hammer.

Article

This event report outlines how Reckitt Benckiser (RB), the FMCG group, has found the right balance between online reach and granular targeting on platforms such as Facebook.

Article

This article provides an overview of the behavioural economics concept of the hot-cold empathy gap, our tendency to underestimate how our preferences will change when in either a 'hot' or 'cold' emotional state.

Article

This event report details how brands can make their products more physically accessible to consumers by paying attention to the "three pillars of physical".

Article

This article aims to provide marketers with an overview of Snapchat, the photo and video messaging platform, that has recently opened up to publishers and brands, and now reaches 41% of 18-34 year-olds.

Article

The article examines how Colgate, Philips and Durex partnered with popular celebrities and online influencers to build their brands in India.