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Article

This Company Profile from Euromonitor provides key details and analysis of Church & Dwight Co, the owner of brands such as OxiClean, Xtra and Arm & Hammer.

Article

This event report outlines how Reckitt Benckiser (RB), the FMCG group, has found the right balance between online reach and granular targeting on platforms such as Facebook.

Article

This article provides an overview of the behavioural economics concept of the hot-cold empathy gap, our tendency to underestimate how our preferences will change when in either a 'hot' or 'cold' emotional state.

Article

This event report details how brands can make their products more physically accessible to consumers by paying attention to the "three pillars of physical".

Article

This article aims to provide marketers with an overview of Snapchat, the photo and video messaging platform, that has recently opened up to publishers and brands, and now reaches 41% of 18-34 year-olds.

Article

The article examines how Colgate, Philips and Durex partnered with popular celebrities and online influencers to build their brands in India.

Article

This event report looks at the digital strategies of Reckitt Benckiser, the pharma/toiletries giant, with two of its key brands - Durex and Dettol - and how marketing activity revolves around the brand mission: 'healthier lives and happier homes'.

Article

This article examines the best practices involved in extending a brand beyond its original product, including understanding the brand, setting new visions, and thinking about delivering competitive product benefit.

Case Study

The case study demonstrates how Durex, a condom maker, created an online campaign to inform consumers in the MENA region of a new product.

Article

This article argues that the key to successful personalisation is making customers feel special, and part of that means giving them something without expecting anything in return.

Research Paper

This article identifies the levers for behaviour change that could positively impact both the demand and supply of trafficked girls in India.

Article

This short report summarises the results for North America from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This short report summarises the results for the UK from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Case Study

This case study describes how Durex, the condom brand, created a reality show with MTV to drive brand conversation and awareness, preference and market share in India.

Article

This article presents guidance on how understanding neuro-scientific cues can equip brands to influence their audience's subconscious.

Case Study

This case study demonstrates how Durex, the sexual well-being company, used Earth Hour to help change its perception to a fun and playful brand.

Case Study

This case study discusses how TENA Men, a UK incontinence pad brand, overcame target audience resistance with a humorous campaign suggesting that the product was a way of taking control of their lives.

Case Study

This case study describes how the Brazilian cloud storage firm Mandic Cloud Solutions promoted its Mandic Truebox service, which companies can use to transfer all their physical files to a virtual storage system.

News

SHANGHAI: Brands in China are starting to experiment with the "danmu" format, which has emerged as a popular way for Millennials to watch online video.

News

GLOBAL: A campaign for Heineken by R/GA London, which utilised social listening to provide real-time entertainment recommendations to consumers, took the Best in Show award at the 2015 Global Smarties Awards run by the Mobile Marketing Association.

Research Paper

This paper explains the intent-action gap for male circumcision in Africa, and uses behavioural economics to propose some solutions.

Case Study

This case study explains how Durex, the condom brand, successfully launched its new range of sex toys in the UK.

News

NEW DELHI: India's price controls on products such as aspirin and condoms are holding back investment in promotional activities, the chief executive of Reckitt Benckiser has claimed.

Article

This article looks at the changing nature of Indian festivals, which are increasingly absorbing global influences in line with other areas of Indian society.

Case Study

This case study describes how US TV channels Hulu and Hulu+ addressed the problem of teenage pregnancies in the Latino demographic in its series East Los High.