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Research Paper

This paper demonstrates the value integrating social listening data with survey data, along with other traditional research methods, using a Health and Wellness case study discussed online in Arabic.

Research Paper

This paper reports on a study of the public perceptions of market research, based on a survey with people from the UK, the USA and Germany.

Article

This article provides guidance and reading on the new technology of 3D printing, allowing customers to become part of the production process.

Article

This article outlines the pros and cons of using copy testing to optimise a campaign, as well as a number of best practice guidelines.

Case Study

This case study describes how Toyota Norway gained sales for its hybrid cars by increasing the number of test drives taken.

Research Paper

Newspaper and magazine publishing businesses are going through tremendous change. Readers are accessing content in multiple formats from multiple devices and are increasingly difficult to measure.

Research Paper

This paper presents a methodological framework for using opinion mining to analyse comments on social networking sites.

Research Paper

The digital era has revolutionised the traditional communication assumptions that we learned during past decades.

Research Paper

This paper sets out guidelines for non-specialists who wish to use qualitative research methods. The biggest challenge to the future of qualitative research is that increasing numbers of people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse qualitative research.

Research Paper

Identifying relevant attributes or variables is the first objective of conjoint analysis in market research.

Research Paper

Knowledge is power. It can help you transform the way you live and the way you do business, and can help you to reap benefits that you never thought possible.

Research Paper

Researchers with a technological, deterministic perspective have long argued that computer-mediated communications channels are inherently lean in conveying information quality (i.e.

Research Paper

Using the example of a research project for the CSOB, a leading Czech bank, this presentation demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer.

Article

This paper provides an overview of the global clothing and apparel industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the women's footwear industry in the United States (excluding athletic footwear).

Article

This paper provides an overview of the signs and advertising specialties industry in the United States, including electrical, mechanical, cutout or plate signs and advertising displays.

Article

This paper provides an overview of the men's and boys' separate trousers and slacks industry in the United States.

Article

This paper provides an overview of the global packaged software industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the jewelry and precious metals industry in the United States. It contains a brief list of further information sources and reading.

Article

This paper provides an overview of the global air transportation industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the women's handbags and purses industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the global surgical and medical equipment industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global residential building construction industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global motor vehicles industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global hand tools and hardware industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.