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Case Study

This case study shows how Audi, the car manufacturer, increased brand awareness and sales in the UK by using a three-phased campaign focused on its cars' engineering beyond speed.

Case Study

This case study shows how car brand Škoda Auto created an immersive installation as a way to introduce its environmental program in the Czech Republic.

Research Paper

This paper examines how Chervon, a Chinese tools and power equipment manufacturer, has made use of integrated methodologies in expanding its presence in the North American market from China.

Case Study

This case study explains how Audi, the car company, showed Japanese car buyers that its A3 model was not too big for their small parking spaces with a life-size poster and augmented reality.

Case Study

This case study describes how Nissan, the automobile manufacturer, increased its share of the Crossover Utility Vehicles (CUV) market in Canada through the #conquerallconditionscampaign.

Article

This article explores the current writing and thinking on the subject of masterbrands and the strategies that propel them: a dominant, overarching frame in which various products, services, and brands, operate.

Case Study

This case study describes how Toyota, the car maker, motivated staff in Toyota Centres across the UK in order to increase local marketing activity before the launch of a new model.

Case Study

This case study reveals how a video of a dog parking a car became car maker Vauxhall's most successful social campaign ever in the UK.

Case Study

This case study details how Toyota, a car manufacturer, reinvigorated its RAV4 compact SUV brand in the Australian market.

Case Study

This case study sets out how Chevrolet used a partnership with Manchester United, the football club, to create an online game which led to an increase in sales.

Case Study

This case study describes how Ford, the car manufacturer, launched the new Ford Focus in the Czech Republic by selling the car emotionally, using knowledge of the Czech, self-deprecating sense of humour.

Case Study

This case study describes how smart, the Mercedes-owned car marque, launched a virtual showroom in Italy capable of overcoming the distance between consumer and product inherent in e-commerce.

Case Study

This case study shows how Dacia, car brand, increased brand affinity in Italy via a family focused, sponsorship-based campaign.

Case Study

This case study describes how German car manufacturer Opel, used red button technology for the first time to launch its Corsa model.

Case Study

This case study explains how car manufacturer Renault tracked and linked online media data with CRM data to offer customers in Turkey bespoke communication and dealership experiences to increase the likelihood of test-drives and, ultimately, car sales of its Megane model.

Case Study

This case study describes how Toyota AYGO, a small city car, built a playful campaign around the UK launch of an updated model that increased sales, outsold competitors and brought in new customers.

Case Study

This case study shows how Castrol, a non-petroleum oil brand, successfully established itself in the fast-growing market of Micro Light Commercial Vehicles (MLCV) in India.

Case Study

This case study describes the launch of a new Opel Astra car model in Germany and Spain, targeting social climbing, high income men.

Case Study

This case study explores how the South Korean car manufacturer Hyundai launched its new SUV across Europe with an emphasis on strength of character and a willingness to evolve.

Case Study

This case study details how Volkswagen, a car manufacturer, sold its 2015 Volkswagen Golf Sportswagon in Canada with its Where's Sportswagon? campaign.

Article

This article details Nissan's sponsorship program of the 2016 Olympic Games in Rio de Janeiro, Brazil - a partnership which ultimately boosted a variety of key brand metrics, as well as driving sales.

Case Study

This case study shows how MINI, a car brand, used social media to increase demand for its product in Ireland.

Article

This article explains how Nissan Motors is using big data, analytics and marketing science in the automotive sector to measure campaign success, increase sales and evolve its brand for younger consumers.

Case Study

This case study demonstrates how Nissan, a Japanese multinational automobile manufacturer, launched a campaign with Twitter to announce the new version of an existing car and increase sales in Mexico.

Article

This event report explains how Renault, the car manufacturer, found that taking a 'mobile first' approach in India and Africa paid off.