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News

Moves by the Indian government to place new restrictions on foreign investment in the e-commerce sector reportedly carry the risk of a $46bn reduction in online sales by 2022, according to draft analysis by PwC, the international consultancy firm.

Case Study

Shell Select – the petrol station convenience store – used limited-edition specially designed bottles of its own-brand water as a promotion to drive footfall and increase profit margins in Malaysia.

Article

This Company Profile from Euromonitor provides key details and analysis of Nintendo Co Ltd.

Case Study

ThinkGeek, a retailer that caters to computer enthusiasts, stood out from competitors in the holiday season by helping gift-givers through the purchase journey with a multi-touch campaign in the US.

Article

Provides key details and analysis of LEGO Group.

Article

This Company Profile from Euromonitor provides key details and analysis of Mattel Inc, the owner of brands such as Barbie, Polly Pocket and Fisher-Price.

Article

This Company Profile from Euromonitor provides key details and analysis of Hasbro Inc.

Article

Outlines the findings of research conducted to build a picture of today's high-net-worth individuals (HNWI) in the fashion, jewelry, horology, duty free conglomerates, financial advisers, luxury publishers, travel, and luxury auto brands industries.

Article

Provides an overview of the global toys and games industry, examining the global outlook, leading companies and brands and top five trends shaping the industry.

Case Study

Magnum, the ice-cream brand, used a celebrity partnership along with social media and PR to improve brand metrics and launch a new product.

News

SANTA MONICA: The US may not be sending a team to this summer’s World Cup in Russia, but brands will still be able to tap into plenty of interest among the Latino community, according to a Panini executive.

Case Study

Mattel, a toy manufacturing company, created a new version of its UNO card game that accommodated for people suffering from colour blindness in order to stay top of its category.

Gunn Report

Contains the creative for the 'Emergency Collectibles' campaign for Kobe Shimbun by the agency Dentsu in Japan.

Case Study

Scope, a pan-disability charity in England and Wales, created Mindful Monster character cards to attract new audiences and regular donors.

Case Study

Peperami, a pork sausage snack brand, and Sony Pictures, an entertainment company, collaborated to produce a campaign, in the UK, that placed the Peperami animal in Sony's new Angry Birds film to promote the movie and increase Peperami's sales.

News

NEW YORK: Heritage brands face a constant question about whether to put their legacy at the heart of advertising messages, and new research in the Journal of Advertising Research (JAR) offers useful tips on this subject.

Case Study

Fast-food brand McDonald's used a multichannel approach to reconnect with young adults in Hong Kong, by offering a nostalgia trip.

Case Study

Smyths Toys Superstores, a toy retailer, sustained the growth rate of its company in the UK and Ireland with its ‘If I Were A Toy’ Christmas campaign which featured an adaptation of Beyoncé’s ‘If I Were A Boy’.

Case Study

LEGO, a children's toy brand, introduced the 'Rebuild Your Memories' campaign during Singapore's 50th birthday celebration, which both showed parents the pressures they were putting on their children and increased LEGO's sales.

Case Study

Convenience store 7-Eleven increased top-of-mind awareness in Malaysia by leveraging the 2016 Euro Cup with a Facebook contest.

Case Study

Car brand Toyota invited owners of its 4Runner model to participate in online encounters with nature to position the brand as the one true off-roading vehicle in the US.

Case Study

New World, a supermarket chain, saw the end of plastic by introducing seedling kits to families across New Zealand, encouraging them to create their own 'Little Garden'.

Case Study

KFC South Africa, a fast food restaurant, launched the 'Golden Shakes' campaign in South Africa to help stop a year on year decline and promote its Streetwise lines.

Research Paper

This article aims to investigate the consistency of the consumer motivational process in accordance with the acquisition and disposition of tangible goods through collaborative consumption.

Case Study

This case study explains how Fox Home Entertainment promoted its superhero film, Deadpool, globally through a viral social media campaign based around the promotional participation of its star and producer, Ryan Reynolds.