This article examines how marketers should respond to the ongoing trend in B2B organisations by which buying is becoming more complex and buying journeys more digital, while marketing silos are coming down.
Nick Manning, WARC Best Practice, July 2017
This article provides a best practice guide for advertisers to ensure their digital advertising is based on the right contracts and sufficient data to guarantee media transparency and brand safety – that is, their ads appear in an appropriate online context that does not damage brand reputation.
This report details the findings of a study into the costs and economics of the programmatic advertising ecosystem, and offers practical solutions to help advertisers take greater control of their programmatic investments.
Stephen Whiteside, WARC Exclusive, June 2017
This article addresses the current issues facing marketers that use programmatic advertising, based on a study spearheaded by the Association of National Advertisers (ANA) and Association of Canadian Advertisers (ACA).
Michael J. McDermott, ANA Magazine, August 2016, pp. 4-9
This paper explores the aftermath of K2 Intelligence's report, "An Independent Study of Media Transparency", prepared for the ANA, that found a fundamental disconnect between US advertisers and agencies regarding their relationship.
NEW YORK: Brands should appoint a "chief media officer" to ensure agency spending decisions and relationships are based on accountability and transparency, a report from the Association of National Advertisers (ANA) has suggested.
NEW YORK: Agencies may need to find new ways of integrating creative and media responsibilities if they are to serve the evolving requirements of clients, according to Keith Reinhard, Chairman Emeritus of DDB Worldwide.
NEW YORK: The Association of National Advertisers (ANA) has identified a "pervasive" lack of transparency in the media-buying process – a trend pointing towards structural problems with the client–agency relationship, and, potentially, the entire ...
Stephen Whiteside, WARC Exclusive, June 2016
This article outlines details from a study by the Association of National Advertisers (ANA) regarding transparency in the media-buying industry, as well as related arguments concerning the current state of client–agency relationships.