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Research Paper

This report summarises the findings of WARC's latest mobile marketing survey, conducted across North America on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Research Paper

This paper looks at the rise of person-centric measurement and how to measure media consumption in Saudi Arabia and Turkey, given the disruption of emergent digital platforms.

Article

This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.

Article

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980. The report outlines major shifts in the allocation of advertising budgets by media channel and global region.

Article

This article suggests five elements of the out-of-home ecosystem that will change in 2017, following 4.2% increase in OOH spend in 2016.

Article

This paper reports on the findings of the IAB Video Center of Excellence, which undertook desk research, alongside consultation with practitioners and industry experts to provide perspectives and insights on the video advertising ecosystem.

Case Study

This case study describes how a brand response creative campaign delivered real commercial effect at the most commercially and emotionally competitive time of year – Christmas – for Three Ireland, a telecoms brand.

Article

This short article explains the differences between mobile ad formats, from mobile video ads to playable, graphical interstitial and native ads.

Article

This article provides guidance and reading on what is possibly the oldest and most recognisable advertising medium, how it is adapting to the digital present and taking on the complexities and varieties of a continuously relevant medium.

Research Paper

This article describes the results of ongoing research into how, when and why online search responds to TV ads.

Article

This article urges brands to look beyond the news headlines and embrace the huge opportunities Malaysia's increasingly wealthy, hyper-connected consumers provide.

Article

This article looks at the media viewing habits of millennial consumers, how they respond to advertising and how they view brands.

Article

This research from Think with Google APAC shares practical tips on how businesses in Malaysia can use mobile marketing to connect with consumers.

Article

This brief article rounds up the international forecasts for 2016.

Article

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 90 individual markets back to 1980.

Article

This primer examines advanced television ad-buying techniques for both buyers and brands, in light of the continual change that TV is undergoing.

Article

This article explores some of the issues when planning for out of home, including changing formats, broad audience reach and measuring effectiveness.

Research Paper

This report sets out three key reasons that advertising's contribution to sales is incorrectly valued, based on interviews with researchers and data modellers in the US.

Article

This article provides marketers with information and guidance on several major media channels.

Article

This article explains how TV has changed - and continues to change - maintaining a prime position in advertisers' media planning despite gloomy predictions.

Article

This article discusses how brands can engage with young consumers who frequently respond to the deluge of digital entertainment and communications by rejecting material that is too lengthy with the shorthand "Tl;dr" - or, "Too long; didn't read".

Article

This article sets out the digital trend of Adaptive Marketing - using real-time data to inform and evolve marketing activities - and offers examples of how marketers can make the most of it.

Article

This article sets out the growing trend of brands becoming "Social by Plan" - putting social at the heart of the planning and buying process - within the Paid Owned Earned media model.

Article

This event report covers a range of issues, discussing online video and how to make videos go viral, real-time marketing, and customer touchpoints.

Article

This event report discusses how Unilever, the fast-moving consumer goods group, is building a new framework to underpin all of its marketing activity in today's rapidly-changing media ecosystem.