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Case Study

Omo, a laundry products brand, created a targeting campaign in supermarkets in Chile that sent messages to consumers' phones when they were in specific aisles to increase sales of its products.

Case Study

Mobil 1, a brand of automotive lubrication products, increased the recall of the Mobil 1 brand using a Facebook chatbot in Chile.

Case Study

Sedal, a hair care brand, partnered with YouTube influencer Yuya, to reach teenage girls in Argentina.

Case Study

Honda, an automotive brand, launched a mobile targeting campaign that sent out promotions to users when they were in a Honda branch or the branch of a competitor to increase sales in Chile.

Article

This Company Profile from Euromonitor provides key details and analysis of Natura Cosméticos SA.

News

Leading advertising bodies have warned that a planned UK tax on tech giants could have negative consequences.

Article

This Company Profile from Euromonitor provides key details and analysis of Brown-Forman, the owner of brands such as Jack Daniel's, Southern Comfort, Finlandia, Chambord and Herradura.

News

The first IKEA city-centre “Planning Studio” has opened in London, marking a new approach for the Swedish retailer, famous for its flatpacks and out-of-town warehouse-sized stores.

Case Study

LG, an electronics company, became the most visualized brand in national media that was forged by its closer relationship with technology journalists in Chile.

Case Study

CA Technologies (CA), a software corporation, consolidated a positive reputation by unifying its communications in Latin America.

Case Study

Asociación Mutual Israelita Argentina (AMIA), an NGO, released 'Memoria AMIA', a seven-minute video showing popular Argentinian musicians performing the song 'La Memoria', which had a wide online reach.

Case Study

Parodontax, a toothpaste brand known as Corsodyl in the UK, increased brand sales by releasing a creative film that taught people to take gum disease more seriously.

Case Study

Shackleton, an ad agency, did something different for Spanish and Chilean callers to the company at Christmas by playing live music for them during the otherwise mundane waiting time.

Case Study

Red de Salud UC Christus, a network of clinics and hospitals in Chile, launched a 360 campaign to increase weight loss surgery in a competitive market, giving them a 279% increase in leads.

Case Study

CMPC, a brand focused on B2B companies with a wide range of cleaning products, launched a set of videos to showcase three attributes of its product to B2B clients across different categories in Chile.

Case Study

Dating app Tinder launched a global campaign to petition Unicode to add interracial couple emojis to the official consortium.

Article

Provides key details and analysis of British American Tobacco, the owner of brands such as Kent and Pall Mall.

Case Study

Go Gentle Australia, a right-to-die advocacy group, was able to emotionally engage Australians with its six-minute film.

Case Study

Go Gentle Australia, a right-to-die advocacy group, was able to emotionally engage Australians with its six-minute film.

Article

This Company Profile from Euromonitor provides key details and analysis of Bacardi & Co Ltd, the owner of brands such as Grey Goose and Eristoff vodka.

Article

A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.

News

TORONTO: Scotiabank, the financial services provider, has successfully engaged consumers in Central and Latin America through more closely aligning its sponsorship and philanthropic efforts.

Case Study

McDonald’s, a fast food company, carried out several actions across Latin America to generate favorable reading habits in children.

Case Study

Generadoras de Chile, an organization that brings together the main generators of electricity in Chile, was able to educate citizens on the importance, value and benefits of electricity in their daily lives.

Case Study

The Ministry of Tourism of Uruguay, a branch of government, was able to boost tourism in Uruguay due to its strategic communications developments, which led to a 21% increase in tourism.