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Case Study

Registraduría Nacional de Colombia, the government agency of Colombia that collects and stores statistics on its citizens, promoted voting among Columbia’s youth to decrease abstention rates.

Case Study

Fast-food restaurant McDonald's revived its once-popular tray liners in Brazil by making them the means to interact with an engaging Messenger bot.

Case Study

Mobil Delvac, a motor oil brand, reached out to Columbian transporters, owners and truck drivers on WhatsApp to increase brand awareness at its event.

Case Study

Warner Bros. Entertainment, an entertainment company, used Facebook to reach Brazilian fans of the Tomb Raider game.

Case Study

Movistar, a telecommunications brand, launched a mobile anti-cyberbullying campaign in Argentina, showing two different sides of the story when the phone was turned.

Case Study

Aeroméxico, Mexico's leading airline, increased sales by engaging with Mexican millennials during El Buen Fin, Mexico's busiest online sales season.

Case Study

CEAT, India's second largest tyre manufacturer, grew volume by associating its products with safety.

Case Study

Motorola, a telecommunications company, highlighted the addiction to mobile phones which gave it over 1 million social media impressions.

Case Study

Fast-food restaurant McDonald's revived its once-popular tray liners in Brazil by making them the means to interact with an engaging Messenger bot.

Case Study

Telecoms company Vodafone India grew subscribers and revenue with a top-up product that protected women's phone numbers and privacy.

Case Study

Telecoms company Vodafone India grew awareness and positive sentiment through a social campaign in response to a rival's disruptive entrance to the market.

Case Study

Departamento Estadual de Trânsito de São Paulo (Detran.SP), the Spanish government department of traffic, was able to reach two million people and made them aware of safe driving by using celebrities to reach traditional media with no designated budget.

Article

This Company Profile from Euromonitor provides key details and analysis of Henkel AG & Co KGaA in the Home Care category.

Gunn Report

Coca-Cola, the soft drinks company, took a stand against intolerance towards the LGBTQ+ community in Brazil by transforming a discriminatory phrase into a tool to fight against the prejudice.

Research Paper

Academic and practitioner studies have found that television consumption is highest among American audiences of diverse races and ethnicities.

Case Study

Visit Faroe Islands, a tourism brand for the Faroe Islands, and Atlantic Airways, an airline company, attached cameras to sheep to create their own street view, 'sheep view', of the Faroe Islands.

Case Study

The Ontario Ministry of Transportation used the insight that people feared disability more than death to encourage safer driving in the Canadian province.

Case Study

Reveals how Idea created a buzz in the market and achieved its growth goals, including a revenue market share of more than 9%.

Article

Discusses the concept of consumers on the go and the need to approach them in the right context with increasingly personalised messages, focusing on the last mile approach.

Article

Artificial intelligence is becoming increasingly pervasive and progress in this field is accelerating.

Case Study

Closeup, an oral hygiene brand, launched a campaign in Vietnam to upscale its brand attributes and increase its market share and brand conviction.

Case Study

Durex, a condom brand, launched its 'Orgasm for all' campaign in Spain, to promote its new 'Intense Orgasmic Gel' product by getting the coldest woman on earth to reach orgasm: SIRI.

Case Study

Deodorant brand Dove Men teamed up with Spotify in Colombia to create an online engagement.

Article

This article reviews three real-world cases that have demonstrated positive business impact and ROI achieved by following clearly defined guidelines when using AR and VR.

Case Study

Madhouse Inc created an online platform that gathered over 120 brands and 12 hero apps under the same campaign, to prove that smartphones can be a relationship building tool during the Chinese New Year.