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Case Study

The Ontario Ministry of Transportation used the insight that people feared disability more than death to encourage safer driving in the Canadian province.

Case Study

India is the fastest-growing telecoms market in the world and the second-largest globally, with government policies providing an open and conducive environment for telecoms operators and licences awarded on a regional basis.

Article

Artificial intelligence is becoming increasingly pervasive and progress in this field is accelerating.

Case Study

Durex, a condom brand, launched its 'Orgasm for all' campaign in Spain, to promote its new 'Intense Orgasmic Gel' product by getting the coldest woman on earth to reach orgasm: SIRI.

Case Study

Deodorant brand Dove Men teamed up with Spotify in Colombia to create an online engagement.

Case Study

Madhouse Inc created an online platform that gathered over 120 brands and 12 hero apps under the same campaign, to prove that smartphones can be a relationship building tool during the Chinese New Year.

Article

This article reviews three real-world cases that have demonstrated positive business impact and ROI achieved by following clearly defined guidelines when using AR and VR.

Article

This article offers strategies for recognising and minimising biases that can lead to suboptimal thinking and decisions in organisations.

Case Study

This case study details how Fundacion Banco de Bosques, a conservation brand, raised awareness of its purpose and work against deforestation in Latin America with a new social media communication strategy.

Opinion

Anvar Alikhan tells the story of how HDFC Bank grew from being launched just twenty years ago with the liberalisation of India’s banking, to being more valuable than JPMorgan Chase - with the help of its tech evangelist CEO.

Research Paper

This study looks at American attitudes towards devices with voice command, given the rising popularity of digital home assistants such as Amazon's Echo and Google's Google Home.

Case Study

Insurance company Santalucía promoted a new accidental collapse insurance policy by getting people to think about what they would save from their home in an emergency, in a PR campaign in Spain.

Case Study

TV channel Cartoon Network used a top track and field sprinter to launch CN Buddy Network, an anti-bullying campaign in South Africa.

Article

This article reveals the findings of a study into how millennials in Asia feel about the way they movemoney – how they pay and how they are paid – and their thoughts about mobile payments.

Article

This article investigates the impact of temperature on consumer purchase behaviours, and the link between warmer weather and an increased reliance on 'social proof'.

Case Study

E-911 Program Office, the 911 emergency calls administrator, created an educational campaign to teach minority community children in the US how and when to call 911.

Article

This article examines multi-channel attribution solutions and criticises their tendency to fail to account for the impact of non-digital media.

Article

This report examines the significant rise of news consumption in the US in 2016, looking at reach, time spent with medium, most popular sources as well as demographic breakdowns.

Case Study

This case study describes how US mobile provider Straight Talk Wireless raised brand awareness and drove in-store sales by using a smartphone shopping app, during Black Friday.

Case Study

This case study describes how TracFone, a no-contract wireless provider in the US, used programmatic solutions to drive buyers to a private marketplace.

Case Study

This case study shows how Motorola mobility, a mobile device brand, successfully launched its new smartphone in India through an integrated campaign.

Case Study

This article provides excerpts from the winning case studies of the 2016 David Ogilvy Awards, including campaigns from Nestle, Boeing and Ontario Women's Directorate.

Research Paper

This paper hypothesises that conditional differential incentives can increase overall participation rates and the proportion of respondents who use a particular device in web surveys.

Article

This article charts Verizon CMO, Diego Scotti's time at the wireless telco giant, which saw a bright new period of reinvention for the company.

Article

This event report explains how Castrol, the motor oil company, developed a gadget that helped customers monitor the health of their cars - increasing sales in the US.