Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


467 results found
Sort by

Research Paper

This study looks at American attitudes towards devices with voice command, given the rising popularity of digital home assistants such as Amazon's Echo and Google's Google Home.

Article

This article investigates the impact of temperature on consumer purchase behaviours, and the link between warmer weather and an increased reliance on 'social proof'.

Article

This article examines multi-channel attribution solutions and criticises their tendency to fail to account for the impact of non-digital media.

Article

This report examines the significant rise of news consumption in the US in 2016, looking at reach, time spent with medium, most popular sources as well as demographic breakdowns.

Case Study

This case study describes how US mobile provider Straight Talk Wireless raised brand awareness and drove in-store sales by using a smartphone shopping app, during Black Friday.

Case Study

This case study describes how TracFone, a no-contract wireless provider in the US, used programmatic solutions to drive buyers to a private marketplace.

Case Study

This case study shows how Motorola mobility, a mobile device brand, successfully launched its new smartphone in India through an integrated campaign.

Case Study

This article provides excerpts from the winning case studies of the 2016 David Ogilvy Awards, including campaigns from Nestle, Boeing and Ontario Women's Directorate.

Research Paper

This paper hypothesises that conditional differential incentives can increase overall participation rates and the proportion of respondents who use a particular device in web surveys.

Article

This article charts Verizon CMO, Diego Scotti's time at the wireless telco giant, which saw a bright new period of reinvention for the company.

Article

This event report explains how Castrol, the motor oil company, developed a gadget that helped customers monitor the health of their cars - increasing sales in the US.

Research Paper

This paper describes the execution and results of a digital qualitative study focused on better understanding the emerging middle class in Latin America.

Research Paper

This paper describes how Coca-Cola focused on execution at the point of sale as a fundamental variable for achieving growth in Latin America.

Research Paper

This article looks at the way in which Twitter contributes to the new way of TV watching, exploring how social and TV feed off each other to create new opportunities.

Research Paper

This article explores several variables, other than traditional demographic ones, that could improve the accuracy of online survey research.

Case Study

This case study explores how the Subaru Outback differentiated itself from its SUV competitors in Canada by positioning itself as "authentic" – in comparison to "faux" – when it came to adventures.

Research Paper

This study explores the effects of call attempts and time periods on call outcomes and sample composition.

Article

This report examines Chinese mothers' attitudes towards infant nutrition and demonstrates how brands can communicate with these mothers on social media, based on data from WeChat, the messaging app.

Case Study

This case study describes how Castrol, the market leading lubricant brand in Vietnam, had to fight against the rise of low-cost brands entering the market.

Case Study

This case study describes how Joko 'Jokowi' Widodo DK, a presidential candidate in Indonesia, used social media to win public appeal and, finally, the presidency.

News

NEW YORK/SAN FRANCISCO: US consumers broadly welcome "intelligent assistants", but the great majority (83%) would not accept these virtual agents to share their information without their knowledge or control, a new survey has shown.

Article

This event report looks at how automaker BMW is shifting its marketing emphasis away from its engineering prowess to include the benefits and fun of the technology it now incorporates in its cars.

Case Study

This case study describes how Seda, a hair care brand, exchanged empty packaging for mobile phone credit, to gain consumer loyalty and preference in Brazil.

Case Study

This case study describes how Jokowimania, an Indonesian presidential campaign team, boosted the candidate's popularity with an illustrated campaign.

Research Paper

This article discusses how market researchers looking for insight could learn from the processes and thinking that solved a real-life murder case, including the application of Bayes' Theorem.