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News

DELHI: Amazon Pay, the ecommerce giant’s digital wallet service, has entered into competition with Flipkart and Paytm’s payment options, amid stellar growth in payment services in India.

Research Paper

This paper examines failure to use records in sales reporting across about 12,000 store owners participating in a retail measurement panel in a Southeast Asian country.

Case Study

This case study details how Sopharma Trading, a pharmaceutical company, successfully trialled a retail pharmacy outlet under the new brand SOpharmacy in Bulgaria.

News

ORLANDO, FL: Johnson & Johnson Consumer Cos., the healthcare group, is seeking to combine its established brand strengths with the kind of flexibility embodied by many start-ups – an approach it describes as "ambidextrous marketing".

Research Paper

This research examines the retrospective buying behaviour of customers acquired by a new brand, both at category and brand level.

News

NEW DELHI: More and more digital business are tapping into the potential of regional languages in India, with Amazon India and Paytm among those announcing further expansion in this area.

Research Paper

This paper applies the D Duplication Coefficient from the Duplication of Purchase Law as a benchmark to help investigate patterns in simultaneous product category purchases.

Research Paper

This paper discusses a project from Danone that aimed to share insights with people in a faster way, and ultimately increase the ROI of its insights.

Case Study

This case study explains how HyperCITY, a retail hypermarket in India, revamped its flagship brand, Everyday, with a new identity and brand personality.

Research Paper

This paper argues that purchase journey models do not help businesses and researchers understand consumer behaviour because they state the already obvious and lack key details and explanations.

Case Study

This case study explains how Adidas used social media to leverage its sponsorship of footballer Leo Messi's.

Research Paper

This study investigates the variation in brand growth and decline across many different product categories.

Article

This Company Profile from Euromonitor provides key details and analysis of Metro AG, the owner of brands such as Media Markt and Saturn.

Article

This event report looks at how the variety of shopping channels now available is changing consumer behaviour and how marketers are responding to empowered consumers who are less loyal than before.

Article

This article discusses how data analytics can be used to optimise in-store product ranges as retailers and brands face new challenges.

Article

This article sets out the value of non-interruptive shopper initiatives - nudging - over interrupting shopper journeys, using a research example.

Opinion

When has a week gone by for you when you haven’t shopped on line for a brand? For most of us in our team at least, shopping online or using mobile during the shopping experience has become a habit.

News

LONDON: In their pursuit of omnichannel strategies, retailers have been sidetracked down a blind alley, according to a leading industry figure who maintains that their focus should instead be on Total Retail.

Article

This article sets out the need for a 'total retail' approach to shopper marketing, rather than a multichannel approach, with a strong central brand and consistent consumer experience.

Article

This article argues that we are entering a second golden age for brand building, and that consumers are more, not less, brand driven.

Article

This report discusses the growth in private label brands, identifying types of products and market drivers, and giving an overview of private label penetration globally.

News

LONDON: Danone, the yoghurt maker, is reviewing the way in which it uses shopper data with a view to shaping bespoke marketing campaigns for supermarkets in the same way that Google delivers personalised search results.

Article

This event report discusses how Clorox, the food, bleach and chemical manufacturer, assesses and overcomes 'bottlenecks' in the consumer path to purchase.

Case Study

This article describes a shopper insights quantitative study run in the UK, which used an online panel to increase its scale.

Article

Companies are undertaking an increasingly ambitious range of initiatives under the banner of corporate social responsibility.