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Article

Sky Betting and Gaming has developed its own platform to collect customer data in real time and target its marketing more precisely.

News

SHANGHAI: Around six million Chinese tourists are expected to travel abroad during China’s National Day holiday period, according to a recent forecast, which also highlights a number of new destinations that are growing in popularity.

Case Study

This case study shows how the Spanish Christmas Lottery, a holiday lottery ticket, successfully increased its sales in Spain by developing a social media campaign where users could follow the everyday lives of its campaign ad's fictional characters.

Case Study

This case study details how The New York Lottery, a jackpot game, reversed declining sales by tapping into New Yorkers' 'can do it better' attitude with the 'You'd Make a Way Better Rich Person' campaign.

Article

This event report outlines how MGM Resorts International, the hotels and entertainment group, delivers uniquely engaging experiences to guests visiting its Las Vegas-based hotels and casinos.

News

CANBERRA: Australia's federal government may slash ads for online gambling sites during live sports, according to media reports, with sports betting making up one in every six ads during live AFL matches last year.

Article

This event report looks at how MGM Resorts International shifted its online marketing towards video to increase its reach on Facebook and other social media.

Case Study

This case study details how Lotto 6/49, a national Canadian lottery game, increased sales among millennial Quebecers by making them realise life is full of lucky moments.

Case Study

This case study details how Unibet, a betting agency, increased brand awareness across seven global markets during Euro2016.

Case Study

This case study describes how Sportsbet, an online bookmaker, highlighted its responsibility as a business by helping ensure responsible gambling in the Australian market.

Case Study

This case study details how CrownBet, an online betting platform, encouraged people in the Australian market to bet on US NBA games.

Case Study

This case study describes how Coral, a betting shop, increased bets and traffic to the company during the Cheltenham Festival (a horse racing event) in the United Kingdom.

Case Study

This case study describes how the National Lottery, one of the biggest FMCG brands in the UK, used advertising to deliver significant measurable returns over its lifespan.

Case Study

This case study describes how New York Lotto took back its title as the city's jackpot game.

News

NEW YORK: Affluent US consumers, already heavy media users, are using even more as they diversify into new digital platforms, new research has shown, partly a consequence of the greater numbers of Gen Xers entering this demographic.

Case Study

This case study describes how Sportsbet, the Australian online betting shop, took the lead on responsible gambling.

Case Study

This case study describes how the Loteria de Navidad (Spanish Christmas lottery) used authentic stories and traditional values to recapture its magic as an iconic brand in Spanish society.

Case Study

This case study looks at a campaign from the UK National Lottery that gave players more chances to win and more often with the tagline '#PleaseNotThem: Play makes it possible'.

Case Study

This case study shows how The New York Lottery, a US lottery gaming service, revived its LOTTO game sales using an engaging digital and social media campaign that showed users how good they could be at being rich.

Case Study

This case study shows how a simple activation campaign, born from the New York Lottery's Facebook community, helped get people more excited about low level jackpots and increased ticket sales.

Case Study

This case study details a campaign by the New York Lottery, whose missing winner meant a potential drop in buyers; by looking for the winner of $7m, national media took notice and jackpot sales increased.

Case Study

This case study describes how Loto-Quebec, the government service in charge of all lottery products in Quebec, expanded its Mise-o-jeu product by making it easily accessible and appealing to millennials.

Case Study

This case study shows how Miami Valley Gaming company launched a new racino (racetrack/casino) in Ohio, exceeding target revenue by 25%.

Case Study

This case study details the UK's National Bingo Game Association's campaign to protect the bricks and mortar bingo-halls from the broad implications of the financial crash.

Case Study

This case study shows how gambleaware.co.uk, an Irish non-profit company, encouraged people to approach gambling more responsibly with a humorous campaign.