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Case Study

Princess Cruises, an American premium cruise line, successfully launched a new ship to consumers in China.

News

JAKARTA: Go-Jek, the ride-hailing and online payment company, is ramping up its financial offer as it partners with three peer-to-peer (P2P) lending firms – Findaya, Dana Cita and Aktivaku – in a move it says will increase ...

Article

Airbnb, the online hospitality service, leverages strategic partnerships to reach new audiences and shift perceptions about its brand.

Case Study

P&O, a British cruise line, increased bookings for its South Pacific cruises in its busy January period by launching a humorous TVC and online content films in Australia to showcase what it has to offer.

News

SINGAPORE: Grab, the ride-hailing firm, announced last week the launch of an advertising unit called GrabAds that aims to provide brands with an online-to-offline platform to engage with consumers – and now the head of the business has ...

News

HOLLYWOOD, FL: Brands need to prepare voice strategies that can strengthen their position in this space for the long term, according to Sarah Hofstetter, chairwoman of agency 360i.

Case Study

The National High-Speed Rail Corporation Limited (NHSRCL), an organisation implementing a high speed train project in India, increased positive perception of the initiative by inviting media and influencers to a launch event.

Case Study

Mumbai Metro Rail Corporation Limited (MMRCL), a rapid transit system serving the city of Mumbai, launched an integrated communications campaign to regain control of the narrative surrounding its new railway line.

Article

360i, the agency, believes that voice technology is a major disruptive force that every marketer has to plan for.

Article

Blockchain solutions are generating considerable buzz, but it can be challenging for marketers to determine where this technology could make a real difference to their activities.

Article

The Italian train station operator Grandi Stazioni uses innovative data sources to craft advertising in one of the most important retail occasions for many consumers.

News

NEW YORK: Uber, the taxi app, has attempted to increase data transparency and user control following revelations about a data breach that posed a major threat to its brand.

Article

Uber, the taxi app, has responded in various ways following a controversy based around its failure to disclose a significant data breach.

Case Study

Trainline, a digital rail platform, launched Lintenair, a content-rich campaign in the UK to increase brand awareness.

News

JAKARTA: Indonesia’s home-grown ride hailing app Go-Jek is to begin creating online video content through its own studios, funded by a subscription service, further compounding the app’s status as a WeChat-style ‘super app’.

News

GLOBAL: Chinese consumers are more likely to use sharing economy platforms for holiday homes or car rentals than American or British consumers, according to a new survey, but in all three countries reducing risk has the potential to increase ...

Case Study

Royal Caribbean, the holiday company, used social media to connect with consumers in a competitive market in the US.

News

SINGAPORE: Although international ride-sharing giant Uber’s Southeast Asia operations have been acquired by regional rival Grab, the battle between Asia’s home-grown ride-sharing brands seems set to continue.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

Article

Examines how marketers can make use of the pratfall effect, where flaws make a thing more likeable, to improve brand image.

Research Paper

Building on source-credibility theory, the authors tested a structural model for advertisers and scholars to explain brand outcomes of celebrity endorsement.

Article

This Company Profile from Euromonitor provides key details and analysis of Inter IKEA Systems BV.

News

SINGAPORE: Grab, the biggest ride-hailing firm in Southeast Asia, is reported to be close to securing a deal with Uber Technologies, which would see Grab buy out its US rival in parts of the region.

Article

Agencies with controversial clients can face a significant challenge if these brands get caught up in major social and political debates.

News

NEW YORK: The decision of more than a dozen brands to sever their links with the National Rifle Association in the wake of the Parkland shootings of 17 students and teachers has increased pressure on others to dump the gun lobby as a boycott ...