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News

GLOBAL: Chinese consumers are more likely to use sharing economy platforms for holiday homes or car rentals than American or British consumers, according to a new survey, but in all three countries reducing risk has the potential to increase ...

Case Study

Royal Caribbean, the holiday company, used social media to connect with consumers in a competitive market in the US.

News

SINGAPORE: Although international ride-sharing giant Uber’s Southeast Asia operations have been acquired by regional rival Grab, the battle between Asia’s home-grown ride-sharing brands seems set to continue.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

Article

Examines how marketers can make use of the pratfall effect, where flaws make a thing more likeable, to improve brand image.

Research Paper

Building on source-credibility theory, the authors tested a structural model for advertisers and scholars to explain brand outcomes of celebrity endorsement.

Article

This Company Profile from Euromonitor provides key details and analysis of Inter IKEA Systems BV.

News

SINGAPORE: Grab, the biggest ride-hailing firm in Southeast Asia, is reported to be close to securing a deal with Uber Technologies, which would see Grab buy out its US rival in parts of the region.

Article

Agencies with controversial clients can face a significant challenge if these brands get caught up in major social and political debates.

News

NEW YORK: The decision of more than a dozen brands to sever their links with the National Rifle Association in the wake of the Parkland shootings of 17 students and teachers has increased pressure on others to dump the gun lobby as a boycott ...

Case Study

La grande guignolée des medias (Media’s Big Food Drive), the Quebec media charity food drive, increased donations by demonstrating that poverty can hit unexpectedly at any moment.

News

JAKARTA: Indonesia is witnessing the rapid growth of Go-Jek, a transport-based super app which, like China’s WeChat, has moved outside of its original remit into multiple new functions.

News

SEOUL/SINGAPORE: Samsung, the South Korean electronics giant, and Grab, Southeast Asia’s largest ride-hailing service, have joined forces in an initiative aimed at boosting the region’s digital economy.

Gunn Report

Contains the creative for the 'The Conscious Crossing' campaign for KiwiRail by the agency Clemenger BBDO | Touchcast in New Zealand.

News

SINGAPORE: A full-branded Cartoon Network cruise ship is scheduled to set sail in Asian waters later this year after US media giant Turner formed a partnership with Oceanic Group, a cruise management company.

News

NEW DELHI: Indian Railways is aiming to provide a free wi-fi service at its 8,500 stations by March 2019, a development that is expected to boost rural e-commerce.

Article

Looks at how Grab, the ride-hailing company, turned into a household name in Asia and explains the brand's tips for success in becoming a homegrown billion-dollar company.

Article

Ten media and technology trends and their implications for brands, including e-commerce, loyalty, Chinese influence, voice, blockchain and smart cities.

Article

This Company Profile from Euromonitor provides key details and analysis of Airbnb, the peer-to-peer accommodation platform.

Article

This Company Profile from Euromonitor provides key details and analysis of Ryanair Holdings Plc.

Article

Brazil’s largest brands have faced a challenging business climate in the recent past, but many of these players have also demonstrated how to flourish in tough times.

News

SAN FRANCISCO: Barney Harford is the brand new Chief Operating Officer of Uber, the ride-hailing tech firm, and even before he takes up his post in January he has signalled major changes, including the company’s approach to marketing.

Case Study

Great Western Railway, a British train operating company, created a ‘keepable’ door drop campaign that featured stickers and graphics to encourage consumers to find new and exciting destinations.

Case Study

c2c, a UK train operating company, identified scalable opportunities by developing several tests, which were analysed in order to maximise ROI.

Case Study

Virgin Trains, a train operating company in the UK, created personalised emails and SMS reminders to improve its communication with customers and ensure they booked again with Virgin.