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News

Grab, South East Asia’s leading ride-hailing and services app, has focused on a hyper-local strategy to drive expansion across multiple markets and category verticals, according to a senior executive at the company.

Article

Grab, South East Asia’s leading ride-hailing and services app, has focused on a hyper-local strategy to drive expansions across multiple markets and category verticals.

Article

Luxury travel is a big segment covering a multitude of age groups, emotional types, and decision-making variations; here’s how travel company COMO worked to understand it.

News

Several companies with a heavy China presence – particularly in their manufacturing supply chain – are developing contingency plans as trade war rhetoric drags on.

Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV.

Article

This Company Profile from Euromonitor provides key details and analysis of Philip Morris International Inc, the owner of brands such as Marlboro, L&M, Chesterfield and Parliament.

Article

This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc, the owner of brands such as Camel, Winston, Mild Seven and Glamour.

Article

This Company Profile from Euromonitor provides key details and analysis of Carlsberg A/S.

Article

This Company Profile from Euromonitor provides key details and analysis of Imperial Tobacco Group Plc, the owners of brands such as Davidoff, West and Gauloises.

Article

Provides key details and analysis of Lion Corp, a Tokyo-based home care brand.

News

ASIA PACIFIC: Chinese travellers are becoming less sensitive to price abroad, new figures suggest, as good quality and authenticity grow in importance.

Article

Global strategies, campaign updates and trends in the beer and cider category.

Article

This Company Profile from Euromonitor provides key details and analysis of Marriott International Inc, the owner of brands such as BVLGARI Hotels, and Ritz-Carlton.

Article

Looks at how Grab, the ride-hailing company, turned into a household name in Asia and explains the brand's tips for success in becoming a homegrown billion-dollar company.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury accessories company, Tiffany & Co.

Article

A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.

Case Study

Beer brand Tiger used TV print and OOH to build awareness of its Street Football Festival and boost sales in Cambodia.

News

MENLO PARK, CA: Facebook is trialling a new approach to distributing publisher content that has the potential to significantly reduce the reach of non-promoted posts.

Article

This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide.

News

SHANGHAI: Destinations in Asia remained the most popular for Chinese tourists during last week’s Golden Week holiday, but there is growing evidence that more travellers are seeking out holidays in new and sometimes surprising locations.

Case Study

Chevron, an American energy corporation, used celebrity interaction to promote its Caltex petrol brand in Cambodia.

Case Study

Coca-Cola, a carbonated soft drink brand, increased sales and top-of-mind awareness by using time-targeted virtual calls that enticed Cambodian viewers to have an ice-cold Coke.

Research Paper

This paper explains how Kantar TNS Cambodia turned LGBT opponents into allies through a research guided program strategy.

Research Paper

This paper explains a research-led, three-pillar transformation that took place within the business of MetLife, the global insurance provider, to create a more customer-centric organisation.

Article

This article provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.