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Article

This article provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.

Article

This Company Profile from Euromonitor provides key details and analysis of Carlsberg A/S. Included is a strategic evaluation with key facts about the Danish company, competitive positioning against comparative brands, and assessment of its position in the beer and cider market.

Article

This Company Profile from Euromonitor provides key details and analysis of Nike Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the sports apparel market.

News

PHNOM PENH: Brands must prioritise product education in Cambodia if they want to build consumer trust for new categories, a senior agency executive has said.

Article

This article explores how Cambodia is becoming a new frontier of growth for multinational brands, and what marketers need to focus on to achieve success in the country.

Case Study

This case study shows how AFF Suzuki Cup, a biennale regional football tournament in the South East Asia region, successfully expanded its engagement with football fans through social media.

Case Study

This case study shows how Unilever used a film and a travelling roadshow style promotion to increase sales of various beauty, food and other brands in Cambodia.

News

SINGAPORE: Cambodia's millennials are the most optimistic demographic in the ASEAN nations, with their elders not far behind, according to the latest Mastercard Index of Consumer Confidence.

Case Study

This case study describes how Kabuto noodles, a UK noodle brand, launched itself with a clean design language that recalled the 'fresh sophistication' of restaurants like Wagamama into a category dominated by cheap, jokey brands.

News

KUALA LUMPUR: Popular influencers in Malaysia are increasingly using Instagram to shape the way advertising is conducted in the country and the wider region.

Case Study

This case study shows how UPS, a delivery service brand, increased brand affinity within the Chinese market by repositioning itself as the future partner of Chinese manufacturers.

Research Paper

This summary report looks at the challenges that consumer connectivity presents to businesses globally and what they need to understand in order to grow profitably in the connected world.

Case Study

This case study describes how Unilever Cambodia used the deterministic beliefs of many rural Cambodians to showcase 10 of their brands.

Research Paper

This study paper explores the current state of gender inequality in Cambodia through three lenses: demographics, including employment, education levels, marriage, and English proficiency; psychographics, including lifestyle and media; and attitudes toward traditional gender roles.

News

TOKYO/HONG KONG: Asia accounts for around half of L'Occitane's global revenues and now the French premium beauty retailer is aiming for further growth in the region with a digital push.

News

SINGAPORE: Hong Kong continues to have the most connected population in the world, again placing the territory ahead of North America and other highly digital societies, a new report has shown.

News

SHANGHAI/TOKYO: China is on course to overtake the US, UK and Germany to become the largest outbound tourism market in the world by 2030, according to a new report.

News

PHNOM PENH: Global coffee giant Starbucks is setting its sights on expansion in emerging Asian markets over the next five years, where socially-savvy Gen Z offer the next generation of business.

News

BANGKOK: Thai e-commerce is growing and shifting to mobile while Thai e-commerce businesses are eyeing overseas expansion.

News

SINGAPORE: The Asia Pacific region is leading the way in the shift to mobile-first business, with marketers in South East Asia particularly focused on mobile as an effective form of customer engagement.

Case Study

This case study explains how The Economist uses a Facebook page for the Asia-Pacific region to tailor content and improve its customer service.

Case Study

This case study describes how Google connected with the public by utilising its unique data resources to capture stories amongst the continuously shifting noise around the World Cup.

Case Study

This case study describes how Traders Hotels launched a new hotel brand in Asia Pacific - Hotel Jen - to cater for the millennial market.

Research Paper

This paper outlines how Coca-Cola used online research to create a rapid-response system for testing advertising creative in Southeast Asia.

Article

This Company Profile from Euromonitor provides key details and analysis of Discover Financial Services.